If you are looking for totally underrated ways to make money on school, then this video is for you. Hi there, my name is Evelyn Vice. I'm a digital entrepreneur. I've generated over 8 million online. I am also on school with multiple communities. My biggest one is doing $50,000 a month. I'm a school affiliate, investor, and I run the ads for the platform. And these ways of making money on the platform that I'm sharing with you in this video, I think are totally underutilized, underrated, and underleveraged. All right, so let's jump right in. First, we need to talk about free communities. And I know what you're thinking right now. You're like, "How is that underrated? Everybody on school is having a free community and then they have a paid community or a high ticket and they basically use the free community for lead generation and then they upsell." I don't mean that at all. I more mean think of a free community like an Instagram theme page, right? If you've been around online a little bit, you know what I'm talking about. If not, here is what I mean. The goal of the free community is to gather people who have a shared interest and passion and you monetize it like Facebook theme pages would monetize or like a YouTube channel around a certain topic would monetize. So, for example, sponsored shoutouts, affiliate collaborations, merch, having your own product line, digital products, courses, may be your own or others. The whole goal is just audience building around a targeted interest and this is experiencing a revival because of how social media is developing. We are out of the influencer era and we have entered the interest graph era. So what does that mean? Somebody who talks about this all the time is Gary Vee. And in a recent video about 2025 consumer trends, he said that even new creators or even if you have had a channel about a certain topic for years, if you make one piece of content that hits a certain interest really well, that piece of content can go viral in that era. Because how the algorithms work right now is that they are finding people interested in a topic of your content for you rather than showing your content to your audience. Another really cool piece of content that helped me to understand this. It was an interview with the Patreon founder and I think it's called the death of the follower. So basically he described really well how platforms have gone to commoditize your content and distribute it in a way that retains the user longer on the platform. So there's this tension now that the platforms want to keep the user on the platform increase average usage so they can show more ads and monetize better versus your interest of building an audience that is now in conflict. And this is why we want to build our audience on a platform where we can reach 100% of our people and that's possible on school. So basically it becomes a solution to what's happening on social media right now that prevents you from building audience the way you probably want to for your business purposes and you can also monetize it really really beautifully just through the emailing function. So building community around shared interest, building communities around passion is a big big opportunity right now and you'll be able to monetize it in many many different ways for years to come without having to be an expert. Totally underrated, totally underused and underleveraged. Now the next one is community around physical products. And this is something that I've personally done. So I basically together with my friend and mastermind member and now business partner Laura Bull as well. We created a community to basically fund the production of my physical product. So this is one of the products that Laura made for herself. Uh she also does this for clients. So she helped me create my physical product. And in order to fund the production we did create a school where we pre-sold. This is the daily self-management sheet and my planner in there. I also have YouTube videos that document the journey that if you want to learn about that specifically and so basically we now have a community started kickstarted that kickstarted the production but that also kickstarted a community around my physical product and I can use that community for market research. I can use that community as an audience that I warm up for pre-launch of new products where I can sell again, right? And so basically it's the backbone for my physical product empire. And I think if you are creating physical products, building community around it can massively derisk you is a competitive advantage because you have that market research lab is competitive advantage because you have that feedback, right? So and you have that user generated content engines. people already post their pictures of the planners and the resources that they have received and you basically have an audience to also launch future products to. So, school communities for physical products completely underrated and highly effective. Now, one thing that I just said in there is maybe a subcategory that I also want to highlight which is using school to build an audience pre-launch. You know that if you failed to plan, you plan to fail with a launch. And most launches flop because people don't build a targeted pre-launch audience that they nurture for the launch. And school is such an incredible place to do that. You can gather people around the interest of the thing that you want to launch. May that be a physical or a digital product or a cohort or a mastermind. You can gather them on school pre-launch. connect, nurture, warm them up and then have a launch event where you eventually sell your offer, right? So, you can do launches on school in various ways. And I again think that's such an underrated opportunity right now because 100% of people are seeing your posts. It's a great way to build up a pre-launch community and have a live launch event. And I'm talking about, you know, doing a master class or a workshop launch, single or multi-day workshops as well as single or multi-day challenges or boot camps in a school community. In my opinion, totally underrated. I think big people like Russell Brunson did that on school already. So, if you see that somebody who has this much online experience is moving over to do this, I think it's a strong signal that it's an opportunity to make money on school. All right. So, the next one that I have is they're actually physical product based memberships in the form of subscription products. A really big uh example that's top of mind for me right now is Mark. He made the squirrel parkour. I love to watch it with my son. So, he he's this big YouTuber and he has these boxes with science experiments for kids and you can order them to get shipped a new science experiment every single month, right? So, those are physical product based subscription boxes. I have not seen a lot of those businesses on school yet building community around their subscription box businesses because think about it, it really helps not only with retention and community building, but also with user generated content and because of how school affiliate works, it would also be much easier to get an affiliate program started or grow it through school. So I think supporting subscription box businesses with communities on school is totally underrated opportunity. And then on the other hand, also if you're thinking about what type of community could I make on school, a monthly subscription box is one of the nicest like ways to pair physical products with the community because you have always something going. And it's actually the vision that I have for my physical products is eventually I want to develop like monthly growth boxes around certain things with physical products in them as well. And the place where I want to have that is school just because it makes it so simple, right? That that that thing like creating physical products and having a sub subscription box business is difficult enough, but school at least makes all of the community building and monetization around it easily, which is why I think it's such a great opportunity. Now, next up, we have low ticket funnels. I've done this on school multiple times, right? So, we just talked about having workshops on school as a launch event. One thing that I love to do is when I have launch events, I like to evergreen my effort into an evergreen funnel. And so I did this with one of my monthly workshop launches, the ChachiBT ads course. I did host that workshop in a school community. Usually I just do unlisted lives on YouTube, but I did decide to host it in a school community, create a hub for all of the resources there, and then just sell it as a self-study course solution. Basically creating a lead community for my grow with Evelyn community for my biggest school community. And the reason why this kind of is brilliant and was working so well is first off I can run ads to school relatively easily because I have the conversion API and Facebook knows based on the URL what a school buyer looks like. And the cool thing is that you can also have people that are outside of school and they now start to understand how the community works and you basically also have a lead generation group where you can go live and where you can uh you know offer things if you are opening up something for your other programs. So, it's a great way to kickstart lead generation community and get double dip on any launching efforts and just turning that into a low ticket funnel community. All right, another underrated way to make money on school is to have pop-up cohorts, pop-up programs. So, I have a video on this. Watch me launch and sell a program in I think 90 minutes or something like that. A few hours, I don't know. And there I show you exactly how I create pop-up programs on school that I run as live cohorts where people either, you know, watch me replicate something I've done on a weekly basis and they can follow along or we co-create something together. So we basically taking that hypothesis of we double dipping on the launch effort, but we're doing it as in we're double dipping on a live cohort. So, if my members signal me that they want to do something more intensely together, I typically create a pop-up program for it, it is really fast, like this video will demonstrate you. I pre-sell it, I host the live cohort, and after that, I can decide what I want to do with it. So, either I want to run it as a cohort again, right? But then I increase the price and I have all of the testimonials and results to show for, or I turn it into a self-study course, which is what I've done with most of mine. or I can even use them as the starting point for a new community. So running cohort pop-up programs I think is totally underutilized on school and it's so easy to set up and it's so so seamless to run. It's so easy to charge. One of the best ways in which you can monetize your school. Now another way or another thing what you can do on school is when you have a coaching offer you can use a school community to charge for additional services. So when I started to coach online onetoone, one of the things that happened was that I started to just sell on an hourly basis, right? So one hour of mine was $97. And what happened then was people would come back after the hour and they would ask me questions and they would want to have feedback and they would want to brainstorm with me. And so I did all of this extra work in between sessions where I just let them pick my brain because I felt like oh they paid for a session so they are a client so I should actually you know also support them but if if I looked at it they would purchase an hour for 97 minutes and then I would work for free for three to four hours in the DMs just basically supporting them. I learned then over the time that well I can sell a package and I can set expectations around that but I think a totally underleveraged and underused and underrated way to use school is to actually make that a separate offer. So you can sell your one-to-one services still as in on an hourly basis, but then you can also say, "Hey, and by the way, if you need if you have any questions or you need any support in between, you can join this community for a certain monthly price." And there you can ask follow-up questions. I can review things. So it's a boundary setting tool for you as well as a tool to start building up monthly recurring revenue. And then the beautiful thing is that you'll see as you start to work more with more clients on a one-to-one basis, you'll keep doing similar things with them. You keep sharing the same resources with them. So you can just have all of that organized seamlessly in one hub and it's a boundary setting tool. It's a tool to start adding monthly recurring revenue. And later on when you have more demand around yourself, you just flip the switch and you go more from being a one-to-one coach first with having a one to many offer as well to having a one to many offer and then you upsell further oneonone services from within the community. It's one of the most seamless ways to transition from onetoone into one to many coaching. And another way in which you can do that is for example to also offer office hours, right? It's like hey I am setting you know this boundary if you want feedback support etc. here are the office hours when I am online on any given day to have capacity to do this right and you can just say you know I have two office hours every single day and joining this community guarantees you that you know I can check in during my office hours and if it's something that takes me longer I can check on the next day during my office hours. So I think really really great way to make money on school and to add income to what you potentially already do for free. Okay. So next up is and this is related to it is to just have a service delivery hub. So I always think of my YouTube editor content genius Ben. So, if he has multiple one-to-one clients for his services, which he already has as an agency, as a client of his, I would massively benefit of being in a community with his other clients. First off, he could, you know, all of the reminders that he sends me right now on WhatsApp. He's like, I'm done with this new content reminder, right? He could post that in the community and instead of reaching out to all of his clients individually, the community would see that. He provides video ideas. He could do that in the community. So he doesn't have to send those separately. He provides also feedback on the videos. He could also again do that just publish it in a community and all of his clients could learn from it. But then also all of the clients could see what are the other clients doing, what is working for them. So it's almost naturally creating a sort of mastermind environment, connection environment between your clients, increasing the value you provide, increasing their retention without adding extra effort for you, right? So it can be a great way to cultivate your and and optimize your client relationships if you are a service provider. I don't think enough people are using that on school yet. You can charge your monthly retainer just like that on school. also would make it easier for me as a client. Right now, my husband always does the transfer, right? And it would just be easier for us as well to have that hosted on school. Plus, for Ben, it would also be a great way to set boundaries because, you know, sometimes I'm I'm hollering at Ben. It's like, uh, can you please add edit this ad quickly for me? Can you please edit this quick video sales letter for me? What he could do is he could have the community for his, you know, retainer on the YouTube editing and packaging services and then additional, hey, you know, need your ad reviewed ad editing services, advertisement editing services, purchase this additional retainer, need a video sales letter edited, purchase this additional thing. Right? So he can just have a service menu where he can also then set beautiful boundaries with his client and get paid for his additional work and also his clients will understand I actually already have somebody for that. All right. Then we have local customer communities. I think this is totally underrated. So you know I go and I work out in the gym here. I go and I have a yoga class. I go to certain restaurant I love to go. I think it's a totally underrated opportunity to have a community for your customers. And what I found from the few local communities that I got is that it's so much easier to start, you know, connecting online when it's like, hey, this is me and here's what I do and you know, when you see me, come up to me, etc. So, it's so much just because of how our society has changed, it's easier for us to build and form those online connections than to make them in person first. But then once we have formed them online, meeting in person suddenly becomes so easy because we already know each other. And where I also really noticed this is from the WhatsApp community that we have for my son's kindergarten, right? So it was like in the in the hallway, of course, you say, "Oh, hi." Right? But then it's like after we text in the WhatsApp community and we send funny things, etc. That's when we actually start to connect and the inperson stops to be like awkward. It's just a continuation of what we have done online. And so I think that's a big opportunity for businesses to actually create community around their services and to get their customers connected because it's easier to go to the gym, when you like the people there, when you look forward to seeing them, when you can arrange accountability and training sessions, when you know about the events, when everybody's excited, when you know who's coming, right? it it's just makes it so much more attractive to want to go and it also becomes more efficient for you to communicate your promotions and also to get your customers feedback as well. All right, so tying into that underleveraged way to make money using school is to actually organize in-person events and use a school community for selling that event and warming people up, hyping people up, providing resources for the event. I just come back. I flew back from Colona where I was a speaker at an in-person event for one of the school IRLs that goose uh organizes and they have organized the sales for that in a school community and what's so beautiful is they did it for charity purposes and they were able to raise almost $70,000 with that inerson event for charitable purposes and it was all coordinated through that school community effort and you know uh at the event I talked to people it was really it was so cool for me as a speaker as well I had a lot of people coming up after my talk and asking me questions and I had a lot of YouTube videos that I had recommended for them so I just was able to post those in the school community so that people can stay connected with me so and that's also a great opportunity for your speakers as well right so when we when you think about organizing in-person events when your speakers know that there's an audience they can further promote to online as It also makes it much more attractive for them as well. So in real life events, massively under utilized way to make money on school. All right. Then we have white label community management. So this is one that was pretty popular when we had this original school games community and when Alex Hermosi was still doing his weekly Q&As's there. We were talking a lot about being a group operator. But I think since then the conversation around it has dried out a little bit. I still think it's one of the most underrated ways to make money on school is when you have a person that already has an audience. They already love to create content, but they don't know how to monetize it. You can run a community for them. If you know how to run community because you've been a member first and you see how people provide value, you can approach people with an audience and do that for others. And one of the easiest ways in which you can do that is for example, if somebody has a big YouTube channel, they can, for example, just pre-release videos in their community and then have membersonly Q&As, right? You can literally see and check out what others are doing on Patreon and make that elevated and higher priced on school. On school, people are on average charging more and people are willing to pay more for school because that community element is so pronounced, right? And for example, one of the patrons I'm subscribed to is Dr. Grande. He does like these true crime analysis with like a really dry humor from the standpoint of a psychologist. So, I really love his videos and I would love to geek out with Dr. Grande fans about Dr. Grande content, but right now the only place to do this is the comment section and the Patreon community seems pretty dead to me. Or maybe it's like hard to navigate. I'm not sure. I would love to be in a school community and I would pay double what I pay for Patreon if it w if it was there, right? So I think showing people with an audience that there is different ways in which they could provide additional value and that helping their viewers to establish a community with each other is one of the most hands-off ways for them to do it especially if you can facilitate it as an operator massively underrated way to make money on school. All right. Then one of the ones that I am working towards is a legacy library. Right. So I am an online educator. I'm a coach. I'm a course creator or a consultant mentor. I would say I'm much more than a coach. And I've created so many things over the years. And you know sometimes I very actively promote them and have them in funnels and sometimes they're just sitting around and I'm not selling them. I am right now actively working on a catalog on school to basically create an inventory of all of my work that I have done. And once I'm at a starting point, a good starting point where I have the first things in there, I'll start and roll it out for a lower monthly fee cuz I can grant further people in and just share the vision with them of, hey, this is my legacy library. I am collecting things that I produce forget forgotten treasures my life's work here in a catalog and the sooner you join the longer you have access for it for a lower cost and eventually at one point when I'll retire you know it will get more and more expensive over time I'll just put it at a high onetime price and that's my retirement offer and so I think that that's really such an underutilized way to make money on school is just putting all of your legacy offers that are still really good, but they're not a promotional focus for you right now, but people can still have a ton of value from them to just put them in a school community and put an appropriate price on it and just let people know that you have that because that's just an extra revenue stream, additional way to make money that you, you know, just leaving on the table. All you have to do is go back and make a catalog for it. Talking about making a catalog for things, I also just went out to create a school community as a high value lead magnet hub. So, I think that's a really underrated way to make money on school is you have you probably have a lot of free content just flying around everywhere, right? Build up over the years. So, people do have that and you probably have created a ton of free resource uh over your career. And so what I started to do now is I created a free school where I just organize all of my content related to a certain topic. In this case, I started with related to school in a classroom with public view. And I use chatb to create SEO and AI searched optimized articles and timestamps for under these videos. And I just put the community on public. Well, first off, school is having really good SEO. So, it helps you to rank your content, get more views on your YouTube channel, etc. So, that's a really great additional traffic source onto your offers where in which you can use that community. But then also you I'm putting all of the free resources I've created there. So now I can run ads to one central hub, promote the central hub, but also promote the different things within it. And I have this really high valuable touch point with people as a first experience. I can optimize the minutes spent with me and I can easy upgrade from there into the other offers that I have the school affiliate. I can link the groups that I like. So it's like one central lead magnet community hub that I can build on school that basically functions as an upgrade environment, but it's just for me recategorizing everything that I've done and just making the work that I've put out more accessible and easier to find. One-time effort, right? Easy to maintain. Just gets you much much more mileage out of what you do anyways. And it's monetizable on in multiple ways as a lead genen for upgrade and through being an affiliate for school and for other communities. And that brings me to my last point here now is I think still think a lot of people are completely sleeping on the opportunity of being an affiliate for school. If you have a school community and you like the product, you should be doing this. even if you're not somebody who helps others with business or anything. A while ago when the hobby plan came out told people who have a community, if you're not doing this, here's a text that you can send as a post that you email to your members, which is a function in school to everyone letting them know that school has a $9 plan and if they're interested in starting a community, they should do it from your affiliate link. And I had so many people telling me that their community members were creating a community and now they're getting a monthly kickback from that. If people, even if they never thought about making a school, experience community for the first time, ideally through your community, they will want to do the same because it's really, really fun. And you have at least a percentage of your audience that will likely end up creating a school. So if you nudge them towards that, you can literally be the one getting the affiliate commission for that because they sooner or later start a school anyways. So bake that into your school community into your onboarding. Create frequent nudges around it, right? Another underrated way to make money on school is just referring the communities that you love and that you're a part of. If you start to build on school, chances are that you shopped around and you discovered communities that you love and you're a part of them. There is no harm in creating a classroom within your community where you just say, "Hey, and by the way, here are my favorite other communities on school. This is beneficial for you and it makes you money in multiple ways. The first like very obvious way is that you get the monthly recurring affiliate commission from that can massively help you contribute towards making your school viable if you're just starting out. But the other way in which this helps you to make more money on the platform is when somebody is joining your school and they're not coming from school already. If they are in more communities than just your own, they have multiple reasons to come back to the platform. it is stickier and with that it also reduces the churn in your community ultimately making you money because they pay just another month and then another month and then another month. So I think most people are completely sleeping on this underrated way to make money. It's a really really easy thing that you can do and I do get quite a bit of of the monthly affiliate income that I get on school just from people who have a school where I recommended them. For example, my YouTube editor Ben keeps sending him people because he also contributed a training for my community. And that's another tip of what you can do when you say, "Hey, here are communities that I love." If the community is relevant for what people trying to achieve in your community, even if it's just slightly, I would ask the person that you are a member of if they want to do a guest training. A lot of people are willing to do that. And that's kind of my last underrated way is collaborating more on the platform. There are so many community owners who have built ultra passionate audiences on the platform. And one of the easiest ways in which you can kickstart or accelerate your own growth is to contribute expert trainings in their communities with an affiliate link back to your community. I have done this multiple times. I was in Jackie's community. I was in Ron in Ron's community. And whenever somebody is asking me, uh, Arlon Hamilton just asked me if I want to come and speak in her community, which is what I will do at the end of the month. I speak at the school in real life events because those people bring their passionate communities. It is, you know, these people are already on school. They're hyper passionate. They trust the group owner. And now you are allowed to bring your expertise and link back to your thing and it can stay there and live there and bring you members in the future while also bringing the community owner affiliate in the future. It's so underutilized. Collaborate more with other people on school. Be valuable. And the way to start that opportunity to start that relationship is being a high value member first or bringing your big audience to school. For most of you, you'll have to be a high value member first, helping out in the community, implementing, getting results, building a relationship with the community owner that has this loyal, highly engaged audience that they are always looking for ways to bring more value towards. And maybe it can be you. One of the most underrated ways to build an audience and make money on school quicker. All right, so these were all of the underrated ways I could think of. I hope you found this helpful. And if you want to know how I made my first thousand with no audience on school, an experiment that I ran, then you want to check out this video. And if you want to learn about how to find your niche on school, then you want to check out that video. All right, see you there. Thank you and bye for