The agency format is the fastest way to make your first thousands of euros online. Faster than e-commerce, crypto, trading, it is factually possible for you to cash in within the next 7 days. The methods I'm going to teach you in this video are the ones I myself applied to make my first 5,67000 € per month. That's a lucrative contract. Two bullets in one week there. Even before speaking to a camera and becoming the superstar I am today in a more obvious way. This is also the business model that I had Soren do during our challenge of going from €0 to €10,000 per month in 30 days. If you haven't been following, we picked a guy at random. Soren went from 0 to €7300 in cash collected, as Matis Louet would say, in 30 days in front of all of France live every night on Twitch. In this video, I'm going to show you exactly how to launch your B2B agency from A to Z. We'll focus on one type of agency to launch, but I 'll give you several options, several angles, several possibilities, in quotes, other ways of doing it, but we'll focus on just one way to do it today. Highly actionable video, zero, full of technique, no mindset today. Even if I assume that you guys know how to work, you're not Muggles. With this YouTube channel, my friends, you will finally understand the full extent of my powers and business skills. I'm going to cover a lot of topics, a lot of angles, a lot of themes with the sole purpose of helping you earn your first euros online, or as much money as possible if you're already making a little bit. And it's also to educate you, to make you understand indirectly that I am too strong and that you are finally joining my program, my coaching program. We changed the lives of over 300 Muggles. No one will dare tell you this, but I'm telling you. We don't give a damn . Today, you guys are going to get a face full of pure stuff for who knows how many minutes. Bring something to take notes with. Fasten your seatbelt. Stay focused. If you can't focus on a 45-minute, 1-hour video, it means you're already dead in the movie. So change games, go dance or go play PlayStation. You don't belong here. In summary, we will conduct this video in four phases and after these four phases, technically, you can make money within 7 days, one week, 2 weeks, 3 weeks if you do n't masturbate. Phase number 0, understanding the fundamentals and understanding the B2B agency business in the Masterlab style. Masterlab is my ecosystem. We help people between 18 and 35 years old to make their first euros online and we have a way of working that is unique to us. We have our methods, our somewhat secret jutsu. Even though we haven't invented anything, I assure you. I mean, we're just using what's already working. But there is a Masterlab method, a Masterlab way of making cash. Those who know, know. Phase 1, validate your niche. Extremely important. Even if you think you know, even if you think you understand, you don't know. You already have some money, otherwise. So this is extremely important and should not be skipped. I'm going to teach you how to identify the best possible market segment to get in touch with humans who need you and who will be willing to pay you thousands of euros to solve their problem. Phase number 2, validate your offer. No one has created an offer on the market, my friends, and I realized this after assisting more than 500 clients. The offer is one of the most important elements of the process. Create an offer so good that your prospects feel stupid for not paying. An offer so good that it's impossible not to buy. That's what we're trying to create and what we're aiming to do. Phase number 3: I'm going to teach you how to validate your acquisition channels and make your sale for over 1000 bucks in the next few days if you're not lazy and you want to work. There's no catch, guys, I'm really going to give you everything today. I couldn't go into detail on every little point in depth for 2 hours. I just couldn't do it . You will have a clear roadmap. How to make cash by tomorrow, the day after tomorrow, 3 days, 4 days, 5 days, 6 days, 7 days, 8 days, 9 days, 10 and 12, 13, 14 and 15 and 16, 17, 18, 19. Quickly in the next few days. And in phase number 4, I'm going to teach you how to deliver to your client and retain them so they pay you several thousand euros per month. Because once you deliver results for a client, it's difficult for them to do without you. And if he can't do without you, well, he'll pay you every month. And that's where the subtlety lies. The major advantage of the agency format for agency business is that you don't need 48 clients. You have two or three people who pay you €2,300 per month, well that's good, you're at 10K then. So it's a bit of a cheat. 3 2 1 let's go bismillah as the others say and we get straight to the point . I'll quickly explain what I mean by B2B agency so that everyone understands. So those who have a very low level of awareness in business, that's OK and it's not a big deal. What is B2B? We have B2C, we have B2B. B2C I sell to a consumer. B2B means I'm selling a business. I sell a consumer. If tomorrow I were to sell my services to the hotel across the street, well, that would be B2B. The economic model, the agent business, is one of the main or principal businesses, I don't know how to say it, within my ecosystem, because yes, we have several that brought an astronomical amount of results. My students, I speak to you from experience and from experience with many different causes. So, a quick reminder before we begin, friends, baguette in hand. What is the business? Business is about solving a problem and selling the solution. If I res, I earn a lot of money. If I solve a small problem, I earn a little bit of money. And then, the goal is to succeed in selling the solution. But it is through this same equation that all businesses in the world operate. If I take the example of Lactel, those who sell milk, what problem does it solve? It solves the problem of the basic need to eat and the fact that you can't milk a cow in your living room to put the milk in your cornflakes. So he solves the problem by doing it for you. They put it in a bottle and transport it to the nearest supermarket to Wat's house. You go in 5 minutes, you make a contact and that's it , you have milk, solve a problem and sell yourself the solution. And it's the same for online business. If we're talking about e-commerce for example, the problem with e-commerce is the ability to buy products without having to travel the world to buy a t-shirt that I can only find in Turkey, or so they create a website, they put the items on it, you choose, you put them in the basket and you swipe your card, my brother, you get it delivered to your home 3 days later in your bed and you didn't have to move. He solves a problem and he sells the solution. That's business. It's important to understand this before anything else, before we get into the subject. What is the agency's business now ? Basically, you'll find companies that have a problem: not enough customers, an ugly website, lack of conversion, they don't create content, whatever. There are different types of problems that can occur. And you offer to solve their problem with money. You fix the problem and they pay you and you go fix it for them. The problem isn't that you tell him how to fix it, you fix it for him. So either you do this work yourself, or you delegate it to a service provider that you will pay less and then you take your BF, he paid you €1000 to solve this problem . I'll take the €1000, I'll pay €500 to that guy over there, he'll fix the problem, I'll take 500 bucks, I took BF for example. I advise you to start by learning to solve the problem on your own. That's the ultimate goal, to become competent, to be a seasoned, competent businessman. So your only real job is to find clients and keep them. And the goal is to have as many customers as possible in order to earn as much money as possible. The more you have, the more you'll earn. In the B2B agency format like Masterlab, the problem we solve is customer acquisition. Customer acquisition for a company, I remind you. So basically, you're going to help very small businesses, SMEs, small businesses, medium-sized businesses, we're not going to go after Google and the CAC 40. Guys, we agree on that. Well, you'll help them get more customers. If they have more customers, they will earn more money. So basically, you make more money for a company. That's still one of the main problems you can solve. And people pay a lot of money to earn more money. So the question now is, through what means are we going to develop their customer acquisition? How are we going to do that? And we're going to do that, there's sponsored advertising, more specifically MTA advertising. Metaad. Meta is the company that owns Facebook, Instagram, Messenger, and WhatsApp. And Metaad is simply their advertising tool. Basically, you pay to have your content, or theirs—a video, an image, or a carousel, whatever—appear in the feed, stories, posts, and reals of the people you choose. So, how does it actually work? Basically, you create an ad and you say "In Mesa, I want to show it to this type of profile, Bernard, who is 45 years old and interested in CCI, in this with his age, it's Obis." Next, you set a daily budget that you will invest in this video, this image, or this carousel and meta tag that will broadcast it. Every time someone sees your ad, it costs a few cents, a little bit of cash. And the people who click, they arrive at a form or a sales page or a slightly more refined sales funnel, they leave their information, phone number, email, whatever, or they buy directly. Why is it so extremely powerful for acquisition? MTA, they're investing billions in the algorithm. You're wondering how I'm going to make sure that it fits the profile I want, Bernard, 45 years old? Well, actually, it's beyond me, bro. Billions are being invested so that when you know someone, they can be found. They are very good at finding exactly the person who wants to buy from you, or therefore from your client. You understood me by extension. And one of the biggest strengths of this thing, which has a very good selling point but I'll come back to that later, is that it's predictable. There is predictability. You put in €1, you get out €2. You put in two, you get out 4. You put in 4AT, you get out 6. When you say that to someone, to your future client, to your prospect, you put in €2, you get out four. So you put in 1000, you get out 2000. Not very good at math. When it's done right , obviously, but I'm going to teach you how to do it right. It's extremely powerful. And so afterwards, you know, when I put in so many euros, I take out so much again . So sometimes it might not work. We need to decide. I put in some money, it doesn't work, so I take the money out. I'm putting some money in here. Damn, that ad is working. That image, it works. That video, it works. I'm putting more budget into it and scaling up the advertising in question. It runs by itself . 24/7. Once it works, it works. No need to call, send DMs, no need to do any of that . It's an automatic machine. And in practical terms, what we're going to do is we're going to copyright the advertisement for our client. So copywriting, for those who don't know what it is, is the art of selling with words. If there's an advertising poster outside with three sentences, well, that's copywriting. There are three phrases that told me that made me want to go to a restaurant, or I want to fish on the internet, or I want to install an application. And generally, copywriting is done to get someone to take an action. I told you one sentence, it makes you click on a button, another sentence, click on a video. In another sentence, you press " add to cart". Another sentence, you press buy. Okay, you paid, I sold you with words. Next, we'll find a UGC actor who will film the commercials that we've written. We send it to an actor, he films it, and the commercial is shot. BM Facebook stands for Business Manager. Basically, it's the tool, the software, through which you place the ad, press buttons, and make it go there, and you put in a little money. It's the tool, the software, that is. Everyone has it, or at least everyone can have it. Following that, we will create his sales funnel. A sales funnel is the path that a prospect who clicks on an ad will take. I click on an ad and sales page, and I take a call and send a message, and I arrive on another page and meet the person. It doesn't matter what kind of funnel the prospect goes through, but in the end they pay you. Each step is designed to lead to the next, and it's like a black funnel. The end of the process is that you have made money for your client, you have brought him a new client. So he will receive leads, prospects in his pipeline, in his file, and that's how we quantified my advertising to the market. I brought you 26,320 clients. 32 prospects, come on, prospects, they're leads. They saw the ad, they understood, they want to buy. So these are qualified prospects. An unqualified prospect is a guy who clicks but he's at the bottom of the Wanda, he has no money, he has no intention of buying. Qualified prospect? No, I'm here to pay. And for a company, that's like gold dust. I mean, it's having your cake and eating it too . It's simply exceptional. Now that that's clear, we'll see how you can sign your first client, your first clients in the coming days and deliver your service so that you have a paying client every month. Because yes, as I'm telling you, you make money for a company, and they pay you for a long time. You make money, she pays you. She pays to earn more money. And keep in mind that I'm going to teach you how to sell high ticket. You're going to sell for a high price. You do n't sell for €100, you sell for €2000 or €3000. One customer is worth 3000. Remember that well, it's important. So it can happen very, very, very quickly. And that's why I have a lot of clients who make their first sale in one or two weeks. What is the record closing date in Masterlab? I think it's 6 days. It's the Saudi Arabian route, it's 6 days I think. 5 days €1900. Whoa! that other people who join me are frustrated that they can't do it as quickly. This is a problem I am currently experiencing. Phase number 1, validate your niche. A niche refers to a restricted and ultra- specific segment of a larger market characterized by precise needs not met by generalist offerings. Basically, a niche in our case is a very specific company title in a very specific sector with a very specific problem. It's not businesses or traders, that's not what a niche is. A niche is for lion dentists who struggle to fill their appointment books. That's a niche, that's precise. There is a job, there is a place, there is a problem. Why is this important? Because if you tell a guy, "I help companies make more money," he doesn't give a damn . Everyone says that, you're just the 400th one and you're no different from the others. On the other hand , if you tell a dentist, "I help dental practices get 15 more patients a month thanks to advertising," then you've switched things off, you've transcended their expectations, and they're listening because you're talking about them, you're talking about their problem, you understand them, and you have a solution for them. They'll think, "Oh yeah, they know my business." So, a good niche is defined by who you help, what specific problem you solve, and what result you achieve. For example, I help carpenters specializing in aluminum/PVC window installation get 15 quote requests per month within the next 90 days. That's crystal clear. You've hit the nail on the head, and so the carpenter who installs windows, whose order book is empty and who relies solely on word of mouth , knows you're the perfect fit. They know you're the one they need. The classic beginner's mistake is being afraid to... Niche marketing is a way to lose clients. But if I only target that specific type of person, I'll miss out on the entire market. That's wrong. It's literally wrong. I'll tell you why it's wrong. The more you niche down, the more credible, visible, and expensive you become. That's the key. It's expensive. A general practitioner charges €50 for a consultation. A cardiologist specializing in the limbic brain charges €5,000 because they're niche. They have a specific problem. Only they can solve it. They have the qualifications to solve that specific problem. So mathematically, would you rather have 100 semi-cold, semi-warm prospects who will pay you €100 or 10 qualified prospects who want to pay you €5,000? Question answered. And your niche is a secret weapon. It's what makes your marketing easy, makes your marketing efficient, functional. It will allow you to charge high prices, to be... I 'm perceived as an expert, and I have this specific problem, and I'm X, I have a specific problem Y, and well, Maximilien solves exactly that problem. I'm going to go see Maximilien. How to choose your niche effectively? Friends, four essential criteria for each potential niche. You ask yourself four questions. The first is pain point. Do these businesses have a clear and urgent pain point? For example, not enough customers. Second, do they have purchasing power? Can they afford a service between €1,000 and €3,000? If they don't have purchasing power, it's over. Accessibility is extremely important. Are these people easy to contact on Instagram, by phone, on Facebook, it doesn't matter? If it's hard for you to reach the decision-maker, the person who makes the decisions, if you can't get hold of them by phone or message, it's over, you're going to waste a lot of time. So it's a criterion that is Essential. And the fourth criterion, which shouldn't be overlooked, is growth. Is the market experiencing strong growth, or at least is it stable? If the market is declining, well, we don't go there. It's a market that's losing money. So we don't want to go there. We go to a market that's growing. What I'm saying makes sense. I help carpenters, specialists in installing aluminum and PVC windows, get 10 qualified quote requests per month thanks to Facebook ads. That's another niche . We're hitting it right. How do we validate our niche? Based on four criteria . First, are there agencies/consultants targeting this niche? Competition equals an existing market. If there's no competition, that's strange. Can we easily find them online? ( I'll remind you of that.) 3. Have you found offers similar to what you Are you going to sell? So that's proof that it already pays off. 4. Do you imagine talking to those guys every day? If you're a car enthusiast, we're not going to choose beauty salons where they do nails and pedicures as our niche. You'll get bored, bro, you won't like what you do. So, go find a sector you love, that you master, that you understand, that's even better. So, how do you write your niche? It's "I help x niche achieve x result through meta advertising." Basically, you need to complete this sentence. I'm going to show you some examples of niches displayed on the screen somewhere here. But anyway, as soon as I send you documents, examples, templates, things that can be useful to you, I'm going to take them all and put them in a PDF that I'll put in my bio, which you can access for free. So in this case, you saw them on the screen, but I'm going to put them on the same PDF, which you already have access to now. But wait until the end of the video, stay focused bro and come on, let's continue. Phase number 2 of 4 now, validate your offer. This is an extremely important point. No one has created an offer. Supply is the fundamental element. I think you are all underestimating the importance of the offer. But since your offer stinks, you're not selling. And you don't realize that it's because your offer is crap that you're not selling. You don't even know it. In this section, we will see together how to create an irresistible offer. This famous hormosian term that invented Alex Hormosie. Everyone's jerking off to it a little. It's true that it's a bit of a pain. That bothers me a little less too. but an irresistible offer. An offer so good that we can't say no to you. An offer so good you'd feel stupid not to buy it. That's the level of service we're going to get together, friends. Your offer is the value you bring to your customers in exchange for financial compensation. This is what defines who you help, how you help them, and what outcome you promise them. An irresistible offer, ladies and gentlemen, it is based on four fundamentals. The first is simplicity. The easier it is for your client to get results with you, the more valuable it is, the sexier it is. Strategy, execution, monitoring, optimization, implementation. You do everything for him . He doesn't need to do anything. The faster your clients get results, the better, and the higher the perceived value. There is a difference between the first result in 14 days and the first result in 6 months. Well , I don't want to pay for that. In this case, though, I feel like paying you. I'm going to get you right now. Number 3, the fact that it is systematic. The more likely your clients are to achieve results with you, the more valuable your offer is. Your performance metrics, testimonials, and case studies are very powerful and greatly strengthen your offering. I'm just starting out, I have no testimonials, I have no results. In fact, when you do n't get a result, you have several options. And I, for one, am not in favor of the free boss option. As far as I'm concerned, you're not working for free. You can use a case study inspired by articles and documents that demonstrate that meta tags work and have worked for certain types of people without having to say that you did it yourself. Like, if I don't have a testimonial, I bring my client an article or a Google Doc or the data that stipulates that no, but the meta-companies in the US that use it and have results of 48% more in turnover. Okay, then you need to do some research, but you create an asset like this. Well, it's a way to have irrefutable proof that your service works and that what you're doing is successful. I advise you against giving false testimony. I advise against doing it, but you can. So maybe I'd get myself into trouble by saying that. But I assume that if you lie to a client and you deliver results, then you lied for their own good. In fact, in the sense that this prospect is in distress. This guy you're on the phone with, or whoever he is, is in distress, he's not making enough money, he wants more clients. Lying is a strong word, but you embellish some testimonies that you didn't really get so that in the end, he trusts you, you helped him and he changes his life. So you manipulated him for his own good actually because you both benefited from the result. And if you don't deliver results, well bro, you'll pay him back in the end anyway inevitably. But that's technically impossible. At least when you are a master lab, when you are in my program, it's impossible because we literally deliver for you. See, we'll press the buttons with you in Google Meet, the first clients you'll have. Besides, if you want to join Masterlab, the best online business support in Europe, literally provable by stats, and you want to get rid of all those tiny micro-tasks that are super annoying and save a ton of time, come on bro. I can't understand how humans who know me, who know what I do, who know how much I help people, do n't join me. Well, I just don't understand what. If you don't have talent, you don't have talent. OK, take everything for free, do it on your end. Well, if you have money bro, come on, we'll save time, you join me and we'll just go 10 times faster, you know . We make money, 10 times faster. You have a link in bio, give me a call, don't bother bro, let's make some money. With that, I'll continue. And the 4th fundamental criterion for having an irresistible offer is that it must be enticing. The more ambitious and desirable your promises are, the more attractive your offer becomes. There is a difference between more than €50,000 in turnover in 90 days and more than €5,000 maybe tomorrow, God willing. A big difference. OK, we're going to talk about the power of perceived value now. Imagine that your client is at point A. His current situation is painful. I have no clients, it's annoying, I can't take it anymore, I don't have enough money. Your prospect's current situation and who wants to go to point B? Dream situation, more money, predictability, more leads, more customers, more money. Your offer is the bridge between point A and point B because you are the solution. So it is you who will take him from his current painful situation to his dream situation. So your offer is the bridge that allows him to make this journey in the simplest, fastest and most effortless way possible. Concrete example: a hairdresser wants to scale their business to 10k per month. He can either try to understand everything on his own, test 50 different strategies, waste time and money and struggle for 2 years, or you can pay him to set up a turnkey system that will give him the same result in 6 months maximum. Well, the second option is much more valuable because it eliminates all the effort, the learning curve, and the risks of failure. Saying we're removing all this crap, basically. And you'll need to make your prospect understand that. I'll come back to that. So it's extremely important for you to also understand the two main buying drivers of your prospect. Your prospect will only buy if both of these elements are present. The first is pain. The prospect is currently experiencing an urgent and painful situation. If he's not in pain, it's over. He needs to experience pain. So in this case, I ca n't seem to get more clients. I only have word of mouth as a channel for acquisition. I have no predictability in my business. I've been stuck at this income level for 2 years. I can't make any progress. Did you understand? He's in pain. And the second driving force is confidence. The absolute certainty that your service will work for them. If they are 100% convinced that they will get results with you, they will inevitably pay you . And how is this trust built? Through your conviction and expertise, through your understanding of your karate. You know your offer well, you understand advertising well, you have experience, you have something to offer. That comes with the job, me who studied, me who takes my game seriously, I remind you. So it's a matter of mindset; if you do n't work hard, it's over. Just a little reminder. Your results are guaranteed. That's powerful. And your customer testimonials and case studies, friends, just take one thing into account. In any case, if you start an online business, no matter what business it is, never forget that 100% of people who started, started from scratch, they didn't have a single customer. Everyone goes through this phase, I have my first client. Do n't let yourself get screwed over by something that's inevitable anyway . Elon Musk got his first customer one day. Steve Jobs had his first customer who bought a book from him on Amazon one day. No, Steve Jobs is Apple, I'm talking nonsense. Well, Steve Jobs sold his first iPhone one day, his first PC, his first customer, bro. And your first client will actually be the first of many . Don't forget, it's inevitable. You have to start from scratch to get one. And when you have a client, you can leverage their approval, as they say, to get several more. So that's good, I have a customer testimonial, I have a result, I show it to other competitors in the same sector of activity. Well, I delivered results for Mr. X. I can do the same for you. The game is much simpler now. So the first client is obviously the hardest, it's going to take time. Unless you are obviously with Masterlab, it will take much less time, it would be much faster. No, it needs to be reiterated, it's important. But once the first one falls, it's good, it unfolds. Keep that in mind . We are going to talk about the concept of down for you and do it yourself. Naturally, I have an accent, friends. Uh, this is the red British passport, the passport that I just put on a pup to make it look nice. Don't want to. So what does that mean in concrete terms? Done with you means with you. Do it yourself, that means you. I tell you how to do it and you do it. I'm doing it with you here. Don't for you (with a French accent). We're working on that. We, eh, we are done for you and do it yourself. I do it with you or I do it for you. What differentiates an irresistible premium offer from a simple service, consulting, or training is that you take the complexity out of your client's hands. The principle of hit complexity. For example, you join Masterlab, we've had hundreds of clients who have gone through the same process as you . We, too, went through that before the customers. We went through acquisition, we went through processes, we went through systems. We read 46 books on marketing, we listened to Or speak for 45 hours. We have an expert who has been a pro in luggage sales for 15 years who comes and talks to you. We've dealt with a lot of complexities for you, and that's one of the fundamental reasons why you pay us. Well, it's the same with your client . You're embracing complexity for him, and that's what makes your offer irresistible and sexy, at least. So what is the mindset to adopt? To ensure your clients get their results, you need to do X. You have already prepared Y and Y for them. They just have to do Z. We've done the complexity for them. For example, to scale your business, you need to create a strategy, optimize your offer, set up an acquisition system, create processes, recruit, and automate with your offer. You are giving me access to your business. I am setting up the entire acquisition and optimization system. All you have to do is manage your clients and collect the money. We've devoured complexity. The more you suffer for your customers, the less they work. And the less they work, the more satisfied they are and the more willing they are to pay you well. Price is a limiting factor that you all have. I can't sell for too much, I can't see myself selling something for €2000 or €3000. It's a limiting barrier in your brain that doesn't exist , that you invented, that comes out of your. So we're going to debunk it right now. Many entrepreneurs make the mistake of selling cheaply, copying the price of their competitors or selling even cheaper than them. And that's a major mistake, a vulgar mistake. The basic principle, guys, is that the higher the price , the higher the perceived value . If a Lamborghini cost €10,000, I wouldn't want to buy it because everyone would already have one, but it would have no value. If the Rolex was worth €100, you wouldn't want to buy it. It's very expensive. So my personal value is super high. Your prospects will buy because they think they will get more value from it than they will invest. Don't forget that. And your price is your first communication of value to the market. The price is the showcase. Hamzah, it's €10. Mohammed is at €50, Abdel Karim is at €300, and Abdel Aziz is at €2000. Abdel Aziz is the strongest. That's just the label on a franc, that's just the price. This is the first valuable communication to your market and niche. In this case, it's more than €5000 in additional revenue. He won't hesitate to pay you €1500. For him, it's profitable. It is more profitable than what it pays. That's a 233% increase in performance in the first month. For him, it's surreal, it's exceptional. All the arguments are there for you to be able to sell at a high price. There is another proponent of the irresistible offer which, in my opinion, is too often overlooked. I have the impression that this one is a bit more technical . I called it the full bullet points. For what? An irresistible offer isn't just "I'll do this for X." It has to be a visual and psychological knockout. You're going to start by piling up value. I'm going to do one, I'm going to do two, I'm going to do three, I'm going to do four, I'm going to do five, I'm going to do six, I'm going to do seven for you. He's already getting nothing but flak. Now you add five bonuses to it. As a bonus, you'll get bonus 1, bonus 2, bonus 3, bonus 4 and bonus 5. She's thinking, "Wow, there are way too many things in his offer ." So what is it? It's more than just an offer, it's a library in fact, that's what it means. But be careful, each element must be tangible, concrete with a concrete benefit, okay? It's not fair, I'm just wasting my time . But there are ways to point out the problem, actually. I'll come back to that . When your prospect thinks to himself, "Damn, what he's offering me is already huge ." You pull out a bulletproof guarantee for him , you slit his throat. That means I give you all this and on top of that you don't get any results from me. I'll reimburse you and give you 500 bucks. He thought to himself, "But wait, who is this guy?" This guy is my superhero. This guy has a cape and this guy flies. It's a visual and psychological shock. It's actually messing up his brain with that. And so he'll think, "Well, how can I lose? I have all this, there's a guarantee. So I can't actually lose, technically." And so it will be this accumulation of value, more security in fact, that will make you pay without thinking. So a real offer should give the prospect the impression that they are literally stealing your business for next to nothing, for absolutely nothing. He must be thinking to himself, "He's getting screwed, he gives me all this and on top of that I'm screwing him over ." And now it's good, now we've reversed the trend and it's no longer a question of price, it's too expensive, damn it. No, there's more to all of that . This is an example offer written in the form of a contract specifically for you who have a B2B agency, in this case Metaads advertising, and I have tailored it to your niche. So what does it look like? Element number 1, copywriting for advertisements. So basically, Mr. Prospect, I'm going to copy, I'm going to write the ads for you. Number 2, production of creative women. (In parentheses, UGC actor.) So I'm going to find an actor for you who will film himself reciting the copywriting I wrote for him, and I'm an expert and I 'm really good at that. He's going to film himself with energy because he's an actor, he's going to shoot the commercial for you. So I'm going to manage the ads for you, I'm going to configure, I'm going to fully manage your BM, so pixel, tracking, audience, whatever you want. And the goal will be a clean, operational advertising infrastructure ready to be broadcast. Point number 4, distribution and management of advertisements. So I'm going to target your ideal prospect, geographical area, and I'm going to sharpen my skills , I'm going to sit on the PC like this, like a geek in the dark, and I'm going to handle some crazy stuff and you're going to say, "Damn, he's too good, I'm simplifying it for you." Point number 5, continuous optimization of creatives. A creative, that's what an ad is. If I have 15 creatives, well, I have 15 different ad examples that support the same copywriting principles. Basically, I'm saying the same thing. Cindy, a therapist there, sells consulting services to help you de-stress in your heart and brain. Well, that's what she sells. Well, we're going to sell this with ads from lots of different angles and there will be lots of different ads. Well, those ads, they're called creative, you know. Point number 6, creation of the sales funnel for you. So I'm going to create the OTIN page. So he sees, he sees the ad, he's going to click on a button, he arrives on a page, the page is going to be made by me, he watches a video, he's going to read something, he presses another button, I'm going to make that one too, and then he arrives on another page and he's going to click on buy or he's going to enter his phone number or his email. The phone number will be on another page that I will also create for you. You will receive on your PC prospects, lists who want to pay you as quickly as possible, who have so many cases to be contacted and called. Point number 7, elite automatic relaunch system . Well, in my templ we do this, we add the AI ​​side to optimize conversion because they actually receive a lot of prospects but sometimes they are rubbish and they don't know how to convert them and they can't follow up with them and they don't know how . So we're doing this for them too. It's something we can do in addition. But actually, with 7 points, I said the same thing as basically I have an agency that makes ads for you and brings you clients. I said the same thing, but when I tell you like this you think, damn, he's doing all this for me. Irresistible offer. The bonuses offered. Okay, I'm not going to go through them all guys because it's a bit long, but as a reminder, I'll put it in the PDF I've prepared for you, which will be in organic format and will include the niches I gave just before and will cover the entire contract. I'm putting it here literally, you just have to copy and paste it, you can put it for your client depending on your niche, let's say. Everything that happens after this, I'm going to condense into a PDF that I'll give you for free. PDF in bio price €3000 for 90 days €1500 upon signing and €1500 once I have delivered the expected results. Well, in this case the results, here we have 20 qualified L for basically a carpenter who installs PVC windows/ash as I said earlier 20 qualified L ready to pay or 20 quote requests. When I say lead, I mean good. Lead can be a bit rubbish, a bit annoying because a le is an L, you know. It doesn't have much value, but 20-30 quote requests, what concrete results, once we reach that point, you pay me the rest, the remaining €1500. And in addition, here we activate a psychological lever which is that payment results. So he's projecting himself onto the results, actually. He's thinking, indirectly or subconsciously, well, he 's so confident in what he's doing that I'll pay upfront once it's done, you know . I pay him upfront because he needs to get started, that's normal, and I pay him once I have the results. But since your offer includes the fact that he pays you when you get results, he figures he's going to get them. Well, LX the Lynx guarantees that if you haven't reached the goal 90 days later, you'll get a full refund, €500 compensation, we'll send you 500 bucks, and I'll support you for life until I've achieved the results. Well guys, this offer is a really good offer, I mean, it's a very strong offer . It's very, very solid. That's what an offer is, in fact. And for the most part, your offer is I make metas for uh dentists guys and you don't sell and you wonder why you don't sell. And you tell your client, "Yeah, you have access to me on WhatsApp and I'll advertise to you on BM, don't worry." Ah no, professional structure, real agency, expertise, authority, strong. You need to be perceived as strong. Phase number 3, friends, and there, baguette in hand. The most important phase of the process, the one that makes you cash, dough, draham, money in the bank, elle papelle, elle ditos. And to get this part, friends, there's a link in bio that you have to click and pay €300 to get it. It's a joke. Calm down, guys. Validate your acquisition channels and make your first 1000 bucks within the next few days. If you're working and you're not jerking off to my video, I beg you, do it and you'll see how cheating it is. Don't be a Muggle, don't be a loser , don't be a loser. Work, bro, do what I tell you to do, it's extremely important. You're going to make some money. We're making progress. The basic principle, as defined, is that an acquisition channel is your strategy for transforming strangers into paying customers. In fact, it's the most important element of the business. What you survive on as a company, as a businessman, or as an entrepreneur is money. Without acquisition channels, you can have the best offer in the world. Nobody knows you exist and nobody's going to buy you. No prospect, no client, no cash, no bird. And most entrepreneurs struggle because they can't get in front of the right people at the right time, and people who want to buy what they're offering. And most importantly, they fail to consistently and predictably put themselves in front of the right people at the right time . That's the thing. I generate x clients or x leads per week. No, I sometimes have clients who are consistent and predictable from time to time. And basically for you, you don't have what I'm going to tell you, acquisition equals prospecting. You're going to have to do some prospecting. Don't piss me off. Everyone goes through there, everyone. There is a way to avoid having to prospect. Can you guess which one it is? The one you don't want to do in the first place. So what do you actually want to do? Not prospecting or anything like that. I'll talk about that right after. But you can see where I'm going with this anyway. When prospecting, the guy on the other end will receive 50 solicitations per day. Everyone's getting on his nerves, everyone's hitting on him. So if you're like everyone else, you're dead. I'm going to outline three acquisition channels for you. The three that we teach and make our students swallow every day with constant feedback. These are the three channels which, in our opinion, have the greatest potential for differentiation. How does one differentiate oneself in a market, in this case in prospecting? So we need ways of prospecting where there is greater potential for us to differentiate ourselves. These are the three most interesting channels to pursue in 2026, in 2027 it will be the same in 5 years, in 10 years. Normally, if the world doesn't change and we don't have a starling in our brain that allows us to communicate from Turkey to Australia, I don't know what's going to happen, my brother, these are the three best. Number 1, the cold call. What is cold col? The collar is a call to the cold. Basically, you call the company directly, you call Mr. Dupont, the carpenter, directly. You call him, he's with you online instantly, it's extremely powerful. If you follow my content from afar, you know that this is one of the channels we use the most in Masterlab and it works extremely well. It has to be said that it works very well also because we have experts who come to back things up, guys like Sabdine or Jet who have an immeasurable amount of experience in this field. I myself have done some col work, I'll talk about it later, but I haven't reached the level of Sabdine or Jet in this field and that's why I don't have the arrogance to teach you the business in my Store Lab all by myself and why I surround myself with lots of guys who are too good to help me optimize every aspect of your business and to make you seasoned, complete and powerful entrepreneurs. But the pass's strong point is immediacy. It's an instant response. Real-time qualification , objection handling, real-time pattern interrupt. You can call Mr. Dupont, you can call Mr. Dupont on Monday, schedule an appointment for Wednesday and close the deal. So, make him pay for it, then make him buy it two days later. This has already happened many times in Masterlab. In 2 days, I raised €2500. Thank you Hamza. Cala, protects you. C protects the coaches of Master Llab. It's very, very powerful. You call the guy directly. Yes. Hello Mr. Dupont. I'll get to that later. I'll get to that later. The second major strength is personalization. You adapt your speech to the person you are speaking to, to the person you are facing. You adapt to him. Once again, objection processing. We bounce back, we do n't let go, we adapt to him because he's with you, it's good, you've got him. And regardless of the words you say to a human being while you're on the phone with them, they will make a decision where you will evoke an emotion in them. I call you, I insult your mother, you get angry. I call you, I tell you about your mother and she really is a good mother, you're happy. So depending on the words I say to you, I can make you feel an emotion and make you take an action. Well, I insult your mother, you hang up then. So. So, I told you a succinct series of words and at the end you took an action that doesn't interest us in this case. But you understand the principle. And one of the big advantages is that you'll be able to bypass the noise of digital technology. Calling a human is a way to stand out in a world full of ads, videos, emails, and messages; you stand out by calling them. And another big advantage is that you control the process. You take the lead, you assert your authority. Social proof, emotion and sales, we know today, it's 100% emotional, guys. The sale is 100% emotional. B2B or B2C, brothers, you have a human being in front of you. And humans, they feel emotions. Selling is 100% emotional. Remember this, it's extremely important. And me guys, to tell you a little about myself, it's through this channel that I earned my first thousands of euros in the online business, so to speak. Except that I was n't doing exactly that. It's because I was n't selling meta advertising. I'm making you a part of the recruitment world. And in the world of recruitment, I managed the full sales cycle, from prospecting to closing to deliverability. I was master of my own business but I had a boss, a superior who took a commission off me. So I wasn't an entrepreneur after all. I was working indirectly for someone, but I created my business on my own and made a lot of phone calls, and that's also one of the main reasons why I express myself the way I do today. I make myself understood, I have good phrasing, some say I am eloquent, I do not consider myself eloquent, but in any case the way I communicate has been greatly influenced by the neck. You guys are going to develop skills, a way to express yourselves, to communicate, it's going to change your life forever. It's very powerful and that's what allowed me, in any case, beyond a development aspect on a very business side, to make the first 5,67000 € per month. I didn't make €10,000 a month in the recruitment world. I mean, when I make 6,7000 in a month, for me that's like hitting the jackpot. This is my life, it changes instantly, and it's the same for you . So I know what I'm talking about, I know what I'm telling you. It's something I did. I'm going to talk about how difficult this thing is because not everyone has the guts to do it. We have to call a spade a spade . No, but I'm going to talk about it now, besides, people don't have the balls to do it because it's not an easy task, guys. If it 's easy, that is. It's difficult, it's not about self- esteem, your mother dies, your father dies, your sister dies. You eat stale bread once a week, bombarded from all sides. You have no dreams. You're not allowed to have dreams. You're not allowed to have aspirations and you're content to be in a bombing zone, my brother. That's difficult. I pick up my phone, I dial a phone number, I call. Yes. Hello? Yes. Mr. Akoubi speaking, how are you ? But it's going great. It is a great pleasure to have you here today. Don't do that , that's a phone call. There's nothing complicated about it, guys. Pick up your phone and call. But people don't have the guts to do it because there's this dimension, it's stressful, it's anxiety-inducing, you have a knot in your stomach, you're impacted by what he's going to think. Yes, but I'll bother him . Yes, but I'm going to piss him off . I understand all of that, guys. It's a milestone you reach in your life when you manage to do that. It's actually annoying. And the brake is also, I tell you sincerely and honestly, really as transparent as possible. I sincerely, I swear to you guys, I'm not just saying this to sell anything. It's difficult to become strong in collar if you do n't have a coach with you who helps you, gives you feedback, works with you, understands your mistakes and supports you on the emotional mindset aspect a little bit, I'm afraid to pass the school, I can't send volume, I can't. This is very important. I was lucky enough to have Sabdine when I was doing call col. Sabdine, whom you surely know, is my childhood friend now, and back when I was making phone calls, he was already the best in France, Sabdin. I mean what he does. Go check out her YouTube channel, Sabine Redzepi. Go see what he's doing. It's out of this world. He has an innate talent for it and he helps me a lot to do it . For an innate talent. Well, he's made over 100,000 phone calls in his life, that's all. So he just nailed it way more than we did. But in the end, it really helped me to have that . But you can do it all by yourself anyway, honestly, you can. And I'm going to give you a script. In addition, I'm going to give you a script that you can apply to your col. But selling is more complex than a script. And I'm not going to talk about this for an hour because if I talk about it, I'll never stop. Selling isn't scripted. Selling isn't about saying things like, " Yes, hello," over the phone. If he answers me like that, that's not what selling is about. That's not what selling is about. Selling is a philosophy. Selling is about empathy. Selling is about emotional depth. Selling is about taking a deep interest in the person in front of me. That's what selling is all about. When I sell you something, I'm also selling indirectly, well, directly actually , but I understand you. At least, I tend to understand you and I understand you because I was actually you there, you who are listening to me there, I was you myself. You're not making too much money, you want to make some, I understand. I 'm not into something where I sell just to sell, to make cash. No, because I wasn't raised that way. It says no either, by the way. I come from a dirty school, a sales school, which is n't actually this one. And when you adopt the sales school anyway, well, I'm sending you some value a little early that I should have sent you later, but I'm telling you about it now anyway . But when you adopt selling like that, you're actually going to make so much more cash when you call a human and take a deep interest in the person you have with you online. If you are deeply, sincerely interested in him, not just to make money or set up a date, you will make so much more money, my friend. That's what selling is all about, actually. Don't even call for the money. Finally, yes , but call to have a pleasant and deep exchange with a human who may need you. Bro, if you see sales like that, if you just see it as an opportunity to connect with people and help them because sales is about helping, you will have won everything. If you see a little girl on the side of the road about to be run over by a truck, what do you do? You pull her by the arm and you say to the little girl, come here because you want to, you want what's best for her , you want to help her. If you have a winning product, you have a winning product like mine or like your future one, you know who's going to help the guy you have in front of you, you know he's going to help your prospect, you know he's going to help the guy you have on the phone, well you tell him come, you want to help him, you do it to help him actually for your cash, you of course because we don't work for free but you do it to help him. Few people understand that. Few people have the level of awareness to understand it, in fact. And I know that there are some people listening to me right now who are thinking, "No, that's, he just wants to sell." You don't understand, actually, you don't understand . It's another dimension you're about to enter, bro. And when you go into that one, you're going to make some cash. There, I sent you value from the sale that no one will ever send you in your life, bro. If you just become deeply aware of this and apply it to your life, you will see the growth you will experience. You'll see how much you'll sell. In this case, even if we don't sell, we get bought and we don't sell, we help, you'll see the helmet you'll get. You'll see the people who will want to pay you. You are a human being, and they are humans too . Did you understand me? So yeah , I've taken notes. I'm going to do a mini RP col in the PDF that I 'll put in my bio. I'll put a script in there for you. You can literally take it, steal it from me, steal my processes. You can steal them from me and reuse them in your calls. Yes. Yes. Hello Mr. Dupont. So, it's good to know the person's first name before calling them, and there are plenty of ways to do that. You go to paperscie.com, you look at what his name is, you find out a little about his company, on his website, you see what he offers, you see some reviews, go with data, you know. And by the way, you need to prepare your lead sourcing the day before for the next day. What is lad sourcing like? You prepare the list of contacts you are going to call. If you are going through the call col or you are going to do call col, the day before for the next day. It's not like you wake up and go on Google and call people. No, we prepare a list the day before for the next day. We save time during the day and prepare the list the day before for the next day during an off-peak hour, at a time when you're not going to call at 10pm. So at that point, you save time, you make the most of your time, you prepare the day before for the next day. Yes, hello Mr. Dupont. Yes, Mr. Akoubi speaking, Masterlab company. How are you? Yes, B is doing great. Very well, thank you. I'll call you soon. I'm currently looking at your website and your Google listing, and you have excellent reviews. I must admit I'm quite amazed by the number of good reviews you have, and that's definitely a result of the very, very good work you do. I don't doubt it for a second. So I would like to ask you the question: is it possible for you to take on between 20 and 30 projects within the next two or three months? For example, do you have bandwidth or not? Yes yes , I have bandwidth and now it's good, we've caught it. Why did we catch him? Because he is being asked if he can actually earn more money in the end. That's what we're asking him. Can it handle 20 to 30 construction sites? Okay, here I'm taking the example of a carpenter or a guy in the construction industry. This can be the fundamental principle, but it's applicable to many other niches if you want. So, in fact, the question is: can you earn more money ? Basically, to absorb, to take on more projects. And then he'll say yes. And once he says yes, then you'll bring him back to, oh well, listen, super interesting. Listen, Mr. Dupont, I have worked with company Y and company Z and company W near you and you have the same criteria, the same characteristics as you, so I thought it would be a good idea to call you. So the goal for me would have been to take a call with you for 10 to 15 minutes next week for example because it is still Friday Mr. Lupont. So I'm not going to bother you on a Saturday or Sunday. Don't bother you so we can discuss it quickly and see what you can do. Yeah. OK, great. Yeah. Yeah, perfect. Yeah, yeah. Well, listen, I have an opening on Monday at 2:52 PM precisely. Yeah. Ah, I see he's extremely busy, Mr. Dupont. Ah, a little bit of authority is important. OK, great. Well, listen, I'll take your email and phone number, is that okay with you? So, is this the same phone number I have now, or is it unrelated? No, that's the company phone number. Exceptional. Yeah, I'll take the personal number. Yeah, great. Great. So, your email address is monsieuront@gmail.com. Well, listen, I'll make a note of that. I will call you back the same morning. Yeah, well, you never know. I know you have a lot of work. So there you have it, we'll make sure of your availability and then I'll literally note down Monday at 2:52 pm. Yeah, great for me. Well, listen Mr. Dupont, thank you very much for your kindness and professionalism. Have a very, very good weekend. Thank you very much for the time you have given me and I am very pleased to welcome you on Monday to my digital offices which will be my Google Meet or my Zoom, you choose. Here's an example of a collar you can make. Obviously, it's much more advanced and technical than that, in the sense that you have to adapt to what the guy is going to send you. And then it's a call where you'll get 15 million 272,000 people who will say go yourself, who will tell you no. After that, it also depends on your skills, it depends on how good you are. Depending on the words you say to a human, they will make a decision. Once again, this col script which is much more advanced than the one I wrote, I will put it in the PDF which is in the link in bion. Once again , it's free, bro. So if you want to have a subscriber to call you, something to rely on to save you time and help you a little, link in bio, it's free. But wait until the end of the video again, you'll get it at the end. I will probably also quickly show you a passage from Soren which went from 0 to €7300 in 30 days literally in front of all of France. Undoubtedly what we are doing works and we did it on a human who is 18 years old and very competent. I'll show you a clip of Soren going through the pass during the challenge. When you're on the pitch, he senses that you just want to sell him your thing. He senses that you want it in a mindset of just wanting to close the deal to get to the end of the challenge, then it's all good, I've made money, I'm stressed and all that. He can sense it over the phone. Forget about it, actually. You see, we don't give a damn about that. So, it's just a matter of, how can I help this guy? How can I understand him better and how can I make him understand that I can help him? Because deep down, I can kind of help him . So, I was coming back to that call and I had a simple question. I was simply wondering if you were able to absorb three to five additional installations next month. Let's say. Yeah, but I don't have any space. OK. So you're a millionaire then? Not a millionaire, I have enough beautiful things, I 'm all alone. No, but I understand, I understand. I do n't want to add any more work for you. Well, it's very late for me so I'm not going to call anyone obviously, but I'm thinking of doing a challenge where I start this meta ads agency business from scratch and make as much money as possible in 15, 30 or 60 days. I'm considering doing it. If you want me to do it, let me know in the comments. Yes Hamza, we'd love to see you in action on the field. We haven't seen you on the field yet, Hamza. We want to see your Inuit skills, your full powers on the field. We want to see them, that's all . If so, tell me in the comments yes, I want to see your full powers in Yakubi. And I will consider the possibility. And here guys, what you need to understand is that on the pass, on the cold call there, it's the volume that beats everything else in fact. We ca n't make 20 calls a day, it's impossible. I'm very particular about the volume, very particular about you making a lot of calls. It all depends on how much free time you have alongside your other activities, whether you work or are a student. It all depends on how much time you have. But that's 100-150 calls per day minimum, guys. I have clients who go up to 300-400 in fact with parallels of the tools that we make available so that they save time in Masterlab obviously. Try to give it your all, but keep the volume low. The volume was low. And if you make 15-20 calls a day, well, the probability of signing a client is much lower . I make 20 calls a day, so in 7 days I made 20 x 7, that makes 140. Well, I did what you did in a week, I did it in 2 or 3 hours. In 4 hours, maybe 5 hours, you're a bit slow, it can be done quickly. Not everyone is going to answer that. So come on, let's condense the time as much as possible and do a lot of volume now. That's the key, actually. Condense time, reduce the gap between thought and action, execute massively and immediately to get results quickly. Speed of execution, guys, is extremely important. Speed, speed, you'll do everything with speed, do everything times 2 on steroids. Now, that's what makes you make money because in the end, you do in 3 months what your competitor does in 1 or 2 years. So, technically speaking, in terms of the timeframe and the equation by which you will become a millionaire with concrete actions, your competitor might take 45 years or 30 years, I don't know. Yes, it never happens because, as a result, he doesn't work enough, he doesn't do enough volume. You condense time and do it in 5 years, 6 years, 10 years. Imagine how important speed is. Anyway, that's it for the call col. Once again, script copyrighted by Hamza and his team, free link in bio, okay? It's free, it's important to say that, it's free, that's all. We move on to the second acquisition channel which in my opinion has the greatest potential for differentiation, the DM setting. Send messages to your prospects on Instagram, LinkedIn, Facebook, TikTok, it doesn't matter. Basically, it's personalized messages to targeted prospects, so basically to your niche. So, the advantages, the strengths of the thing, is that it's very accessible. You can reach decision-makers who are unreachable by phone. So the big boss you ca n't get hold of on the phone, well, now you can contact him directly. The context is more informal, less intrusive; some people will be more receptive to messages than to a call. It generally depends on the profiles . I obviously prioritize the neck and the results of my students prove it anyway. And anyway, it's not this or that, it's this and that, we'll do both or even the third ones that come after. And so it might go down better. I've had clients who signed other clients, well, so in this same agency model with DMs even though they had called the guy. And on the construction site, not available, at work, not available, he answers in the evening at 7pm to 8pm in his bed peacefully while he scrolls and he answers you, he sets up the meeting and in the end it closes. Whatever happens, it's a good channel if it's well controlled, we 'll see how to control it well. So the best thing is to combine DM plus this and that call, not this or that. Another major strength is scalability. We can produce a lot of volume. You can send 500, 600, 1000, 2000, 3000 DM per day. So yes, there are restrictions on Instagram, on LinkedIn, but there are ways to break those restrictions. In Masterlab, obviously, we have those techniques, it's just a little bit secret. Anyway, you can do it alone and find out more on your own on YouTube and on Claude, but you can send a lot of DMs on a lot of platforms combined. So friends, before we talk about the best possible ways to send your DMs, how to set up your profile, the techniques, the tips to maximize conversions. If you don't have an account on the platform in question, Instagram, LinkedIn, Facebook, whatever, TikTok looks good , but it doesn't convert. You get a message saying bro, but no profile picture. user 27000, well, you have very little chance of them replying to you because your account doesn't inspire confidence. You need to have a quality Instagram or Facebook account, you understand . I'll put you in touch with my client Ryan's Instagram account, which has an account that is accessed via the DM setting and which he uses to send DMs and to outreach his clients, or rather his prospects, his potential clients. So, it will now appear on the screen here. Your account biography is super important. We need to know exactly who you are talking to and what problem you are solving. That's how you say it . So biology is super important. I help X to do X in a certain amount of time. OK, he's talking to me. And you can put, I have accompanied 10 clients, 20 clients, 30 clients. You can put it in if that's the case. Good quality profile picture, guys. We see the bust, the face, and we see the bust. It's important for the eye. This is important. You can put a photo of your face, put it in Claude or in an I and she produces a beautiful quality photo that inspires confidence, like it's heavy, you can do that. So, good photo, organic. And afterwards, do you have any publications ? These publications need some work . You can check out his account anyway after the video, go get some inspiration, go see what he's done. Well, he had some testimony before, but there was n't much concrete or a few potential testimonial areas that made them sexy. But you need photos that make your account look good. You can find them on Instagram. Well, we're talking about Instagram, we're not even talking about LinkedIn and Facebook yet. Everyone's talking about Instagram. In any case, it's the, let's say, main channel on the DM setting. Instagram is working very well. Lindin works very well too. Okay, everything works in real life, but we're talking about Instagram, don't be a pain. A carousel, so several images scrolling by where you explain what you do in a beautiful design. that I help these people and I do it this way and that's my story and I do this because I have an inner mission that pushes me to want to do it. Explain to you a little bit what you do. You can send value to your avatar, therefore to your ideal prospect who supports your niche, and tell them that meta advertising, because we realized in the US that 67% of companies do it, is the number 1 channel with the most predictability. It's very easy to predict. You put in one, you take out two. Just your big arguments, you can put them in and you want you can make posts like that, a little cute, nice little photos, there you go, in a shirt, in something, there you go, an account that inspires confidence. You can pay €16 to get the blue badge on Instagram. Payela will be better referenced in DMs. When you see DMs and who receives a lot of them, well, you'll get priority. If I'm not talking nonsense at the moment, I haven't done it, but if I'm not talking rubbish, that's the case. And the blue pastie, well, it inspires confidence. It's nothing. You paid €16, it has no value anymore, but that's how it is. I paid 16 bucks, I got a pastie, that's good. In the prospect's mind, it's okay, it's going down better, let's say it's better. And even better, if you can post videos, well then, you've really won. We'll talk about that later. If you post videos, bro, it's basically like comparing your success to two DMs selling the same thing. Your own account, no reals, no videos, another separate account with posts and who makes videos, he has reals. Which one do you think is most likely to convert? Logically, naturally? The guy who posts videos, bro, let's say he 's more invested. Oh yeah, he really takes it seriously. That's really his business, that's his thing. It's not an Instagram account he created at 2am because he had a little bit of cash in 8 hours. No no no, it's really the core of his business. It's his job, it's his little baby, he creates content. So it does change things considerably, but it's not mandatory. I have many clients who have made money through the DM setting without creating videos, without making videos. That works too. Speaking of Ryan, give me 5 minutes, I'll tell you about Ryan quickly and it might help you. Ryan, who is my student, who is now my client, it's quite a unique story. He was sending me messages, he was sending me DMs on Instagram that I wasn't reading, and he wanted to get in touch with me for some reason because he liked me . He made videos about me before and I know he greatly appreciates my work and he even sent me DMs at one point . I could have told you which heads they were and they piqued my interest, they caught my attention and I responded to him, he managed to start an exchange with me. And while talking to him, discussing things a bit with him, I thought to myself, why aren't you my client? Why aren't you in Masterlab? Actually, I literally don't understand why you're not with me, you know. And he tells me, "Yeah, it's true, but because of the money, because of the cash, because I took the coaching beforehand, and my mom doesn't want me to anymore. Okay, he's 15, you have to understand a big detail in the equation, he's 15 years old . So we talk about that a bit and all, but he tells me, 'I really want to join you and all that, I have to talk to my mom.' Bro, it's not like I'm some kind of millionaire 'for your mom' kind of deal,' come on, have some basic skills . I'm not talking to Tadaron, I'm not going to fight over a few thousand euros. So at first I'm not keen, and the bastard convinces me . Actually, I can tell when he talks to me that he's a genius, that he has potential, and I see my own interest right away. I think to myself, 'This guy, if I take him on and deliver full results, well bro,' I took on a 15-year-old guy, I made €10,000 a month, you don't talk to me behind my back and I document the whole process from A to Z just like with Soren. "Besides, I'll say it again, this little 15-year-old makes 10K a month thanks to Hamza Yaaki." Well, that's a huge proof for me, a real game-changer . And I end up calling his mother, he finally sees me, I call Sadaron and I talk to Auntie, and she explains everything to me, and I tell her, " Auntie, here's the truth: your son has huge potential. I'm convinced I can change this kid's life. At least on the monetary, financial side. I'll make your kid earn money, and if he doesn't, I'll refund him because I have a results guarantee. If you haven't made 5000 in 90 days, I'll refund you. If you've worked hard, you don't slack off, and you 're not shady, I tell you to do A, and you do B, like many others who will recognize you, by the way. No worries, there's nothing to it. Principle of The offer was irresistible, guys. I'm applying it to myself too, but it's... well, it's true, you know? Because it's an offer you're not going to take. So I explained it to his mom and everything, and we got along really well, and then in the end he told me, "Go for it." So Ryan paid me and joined me. And Ryan got his first results literally in a week . He made 1500 the first week. He closed again the second week. So he made a second sale the second week. I think he cashed in there in two and a half, three weeks, maybe 3000, 3200 euros. For a start, that's very good. I mean, he went really fast and he executes very, very well too. And what's funny is that I did a live stream of my reaction to his first sale. So he came to see me live because I was still making a lot Live in my ecosystem. I'm there, I'm present. He comes to see me live and he says, "Hamza, I've closed the deal, so I'm celebrating." Bam! Those who know, know, and I post that video on my Instagram, and his mom comments, and it really touched me. It really touched me because I do n't know the impact it had on his parents. She was proud of him, she was happy and everything, and that made me feel good . It really touched me, actually. So Ryan, 15, who probably makes more money than you, who makes more than his teachers right now, €3200, €3500 in two, two and a half weeks. That's more than the teachers who give him lessons, actually. So it's interesting. If you also want to do like Ryan, literally, link in bio, call me. No, no, too bad, Hamza, no, we don't like it, we don't like it, bro. Make the right decisions. I don't know if you see the work we do, if you feel it in your heart, if you've been following me for a while, bro, who's on the market, takes randoms from scratch and scales them every time, and I'm going to do it, and guys, I think I'm going to launch series and I'm going to document it. I take tons of randoms from scratch, tons of different profiles: white, black, Chinese, short, tall, old. I document when they come from nothing and I take them to €10,000 a month. Do you want me to do series like that where I take randoms and scale them instantly? Who actually does that ? And I think again, I mentioned it earlier, that I'm going to do it again and I'm going to do it all by myself . I challenge from scratch, I document it, and what I'm teaching you here, what I'm telling you to do, I'm doing it right in front of you. You're going to tell me, "Oh, but Hamza, that's cheating!" Yeah, but it has to be done. No, I made him, him, him, him, him and me do it every time. What are you going to tell me at the same time? What are you going to tell me? What are you going to tell me? You're not going to tell me anything at all. You can only shut your mouth, accept that I'm too strong and either have too much ego to join me and say I'll do it all alone. Do it yourself, bro. Here, I'm giving you what you need to do it all by yourself. So don't have an ego, be smart and join me. Join a winning team, a winning product , a winning product. I'm thinking about that myself . Okay, getting back to the point, the three keys to making a difference in DM setting. One way to prospect your prospects that nobody does, and yet I am still subject to prospecting given the superstar that I am, everyone is prospecting me to sell me stuff. Nobody does that. Ultra- personalized video. So it's not a video message from you like that. Hi Bou Bakar. Well, listen, uh, I'm sending you this message because my name is Hamza, I'm 23 years old, uh, and I have a meta ads company and I do X Y, and I thought, I saw your profile a bit and I asked myself the question: "Do you have some predictability in your business ? Do you do hazing? Do you not? What are your acquisition channels?" After that, you're on your own, bro. You understand the fundamentals of the front that I've been talking about for a while now and that I still need to talk about too much. And you make a good video, a direct video. There, you're already doing it, you're ahead of 99% of the humans who are already sending her messages with that instant message. Why is nobody doing it? I don't know . They're too lazy, they do n't have the guts to do it, they don't want to, they're lazy. Yeah, but I have to do it for every client, for every prospect. Bro, do you want money or not? Do you want money or not? Asking stupid questions. Yeah, well yeah, do it every time, bro. actually, abbesse a lot of things and that needs to be done. Second key to making the DI pattern interrupted in the first message. There's a story, a legend, I don't remember who told it, about a guy who targeted sports coaches and sent them a private message first. FDP equals son of, you understand? Ah, guys, what were they like? He's telling me this? And he clicks and actually in the message it meant do push-ups. He didn't interrupt her at the first message. I have a story I want to tell you, I've already received a message saying "You don't know about this loser". Ah, I would answer that guy directly. " Who are you talking to, bro? Are you sick or something?" And he explains to me that no, it's a way for him to catch me and then sell me his thing. I said oh bro, you told me to shut up and get lost, I'm going to, you're not going to see me, my brother, but it's still clever, it's clever, he managed to catch me, he managed to trigger a discussion at least, and the goal of a DM in the end is to trigger a discussion, it's each step, like when you send a prospecting DM, it's not to sell that you send it, the first sentence of the DM has to make you want to click on the message and read the rest. The rest will make the guy want to accept the request and respond to you, and regardless of the exchange you have with him, take him on a date and after the date close the deal , make your sale and deliver him. But it needs to be dissected through many actions. What is the purpose of the first sentence ? And so on. So the pattern was interrupted at the first message. Entering one's wind tunnel. Extremely overpowered. So it depends on the niche but if tomorrow you target a sports coach and he has a link in bio for him to sell something like a free consultation, your physique or whatever, or whatever, if you click on it you are passed off as a prospect. You get in front of him on a call or video conference and then you throw him off balance and then you sell him your thing and then you pitch him. Oh yeah, that's cheeky. Yeah, it takes audacity, but it works like a charm. I call that the Kakashi funnel. Let's call it Kakashi the funnel. Kakashi the copy ninja, reassure-moz, saw Naruto. Okay yes you're going to tell me, as a boss we haven't stopped, stop, stop, watch those shitty series, you're playing on the PlayStation, stop bothering me, so you go into his tunnel, what. You're stealing his tunnel. Okay, it's not really Kakashi, it's just a copy, let's say. Well, I call it that, don't worry, it's the name I gave to my technique and you enter the sales funnel. So it's a way to get in direct contact with the prospect. You get in direct contact with him. And the 4th key, a bit of a bonus, but this is somewhat known, but you make him a personalized video on uh on a loom where you tell him uh well in view of your business that I have analyzed, well you could do this, this, this uh there, you have a funnel like this, you only do content creation, you don't do ads or you depend only on word of mouth , I suppose. We could set up the meta ads, the ads, and you send him a message, you say, "Hey, I made you a video, can I send it to you?" Basically, the message is this for your business, to make more money, more than you want. He's going to tell you, "Yes, you make the video now and send it to him. You don't make it before." So your message is, I can send you a video, and as soon as you have someone who says "Yes, well, you actually do it and you send it to him/her." Well, it's a bit too well -known, everyone does it, it's kind of rubbish. I would have preferred a direct, personalized video. That works for me. And Kakashi Funel directly, that's the best for me. Third acquisition channel, the best for me, the most powerful, but one that must be combined at the beginning on a meta-agency like this one . It depends on the business, but on a B2B meta-agency, you have to combine everything. Content creation, brothers, content creation. We're not going to give a course on content creation. We're not going to do that. Make the video like this. Address yourself to the person you are targeting. Speak to her in the video. Talk to him. If you have a carpenter who does X Y, talk to him. Send to create content. 300 views means 300 guys you didn't call, bro, who saw your video. So it's finally, it's literally insane. I strongly encourage you to do so. I know you don't have the balls to do it. I know you're afraid for people's lives. Go ahead, forget it. I won't elaborate . Content creation, money, cash, bed financially, geographically or "I'm afraid of people's lives". No, those are my balls. I beat them, I beat them, I beat them and I beat them. We don't give a damn about people's lives. Nothing to say, nothing to give a , bro. We want money here. We don't limit ourselves. The best thing to do is to do all three at the same time. Call forwarding, setting up DMs, content creation. And there you have it, everything. You have your cake and eat it too, the Khamo, the milkmaid's ass and the B Khalifa bro, nothing to do with it. You have everything at the same time. So it all depends on how hungry you are and how much money you want , bro. You, you're looking at me, you're listening to me right now, you're a hungry guy, you really want to win, you're really going to make money. You do three at the same time, directly and in larger volumes. Three videos a day, 1000 DM a day, 200 passes a day. There you have it, there I respect you, my brother, there I tell you, I say respect. Oh no, him there, he wants to make money. It's obvious he wants money. It's obvious from what he produces, he wants money. What kind of guy are you? And so we now come to the second step of phase 3. Once I have my sales appointments, so I have called people, sent DMs, created content and booked appointments, well I have to sell now, I have to close. The act of selling one's service during the call is called closing. Okay guys, this is pure sales. It would be openly mocking you to tell you that I can teach you how to close a deal in one clip from a YouTube video. I'll even make 20 videos for you. Okay, let's say 20, why not. You've taken a lot of luggage, but I'll give you 10 more, bro. You haven't learned how to sell. In fact, selling is much more than that; it's about skills that you develop through experience and feedback. From the field and feedback. You obviously need the right information and I'm going to give you good information, but I can't teach you how to sell in 10 minutes , bro, I'm not going to lie to you, it's not possible for me. And that's why sales is a skill that people take decades to master, and that's why we do a lot of live sessions in my Masterlab coaching focused on sales because it's the heart of the matter, it's the master skill that beats all the skills in the world. It's a sale. If you know how to sell, you ca n't be technically poor. You know how to validate a niche, you know how to create an offer, you know how to acquire customers , so acquisition channel, acquisition, so you know how to generate appointments and you know how to sell, well you can no longer be poor. It's technically impossible for God to protect you; God does what he wants, obviously. But that's why we put a big emphasis on sales and we bring in the best people and train them. We continue on the ground, we make them eat sales, we reduce calls, we analyze the school, we understand what's wrong and it's a constant volume of feedback . The student produces the product, we give our feedback. It produces feedback, it produces feedback, it produces feedback. So he gets stronger, stronger, stronger, stronger, stronger. And one day he's strong enough to make a lot of money, a lot of cash, you know . So once again bro, honestly, if you want to improve your skills as quickly as possible, why don't you join me? For what? Why wouldn't you come? I don't see any . Do you want to testify? I'll put 200 of them in my story, bro. Go check out Instagram, I've got a million testimonials for you. How many guys have we helped? What more could you want, bro? If you don't have money, OK, you don't have money, take the value, apply it, make money and come later. But I honestly see no reason why you wouldn't come , knowing that you don't have any money right now and we know how to make money. So, to say that, it's just logic . I think we need to slightly alter this whole thing of "Yeah, but they're going to accompany me." Yeah bro, I've got a winning product. That's right, you can say it differently too. Links in bio to book a call, bro. Call for applications. My team will call you, they'll talk to you. Let's see if you fit the profile of one. Let's see if you've got the cash for two. If you have both brothers, go ahead, you're welcome. Come on, come on, we're making money, but we're making cash. We have a client in bio to book a call. Okay, closing quickly, basically several steps. Step number 1, the intro. The intro is basically a slash bridge of ice . Hello Mr. Prosper. Are you doing well? Yes, there's a painting behind you, it's cute. We're lightening the mood a bit, you know. We need to lower our guard. And you don't just jump into the call and start talking to him about your product, bro. It doesn't work like that. You come in and we make contact with him. Once again, I still spoke for a quarter of an hour. I sent you guys some pure stuff for sale. I think this is the best part of the video. We take a deep interest in the person in front of us. We completely understand. We don't just think about ourselves . We're not just thinking about selling. We are interested in him, we want to help him, we want to understand him, and so we create a bond with him. We create a connection there, a relationship there that we create with him, you know. So that's the intro to your call. We can talk about other things or we can talk about this if he wants, but we're relaxing the atmosphere a bit and letting our guard down, you know. Bro, I can't teach you how to do that . Well, I can, but you're not with me so I can't give you feedback. I think you understand . The second step is framing. Now we're going to frame the call. I'm the prospect. There we go, we've got it. I have 45 minutes ahead of me. I hope you do too. OK, great. The call will go like this. I'm going to try to understand your current situation a little. We're going to talk a little about your figures, what you're currently doing for acquisition, how you're making your cash. And depending on that, I'm going to talk to you, give you my feedback, whether I can help you or not, x or y. There you go, we're framing the call a bit. But regarding the prospect, it's fine, you understand? Yes, OK, great. And then we continue . And so the third step, the most important, it's not the last, but it's the most important, the one that takes the most time, is discovery. So, the discovery phase is, well, we're going to ask our prospect a lot of questions. Many questions. How long have you been doing this? Why are you doing this? What are your figures? Acquisition by word of mouth. Oh yeah! Oh yeah! Do you have teams calling? Oh yeah, you make content? Oh yeah, you send emails? Oh yeah, people come to see you at the store. Oh yeah, you do that. OK. So which one brings in the most money ? It's what? OK, oh yeah, okay . OK, that's interesting. And generally, what's the average order value for your prospects ? How much is he paying you for ? and we dig with him and we dig and we understand him, we understand his business and we take a lot of data that will be useful to us later for the peach transition and what follows the transition of OK well I can help you because obviously you have this problem and then you will adapt your solution in relation to his problems. Like, if he says I only do word of mouth, okay, well in this case, with ads we don't depend on word of mouth which is invisible and maybe we come, maybe I hear, maybe I don't hear word of mouth, no, it's advertising, it's 1 + 1 = 2. Here we know that we will receive so many leads, so many prospects every 30 days or 26 days or 15 days. We can predict it, it's quantifiable and tangible. So, through information gathering, open-ended questions, and discovery, we will also tend to break down limiting beliefs because our prospect must have them. No, for me, ads, I don't know what, they don't work . No, but my friend did that and it did n't work. No, but I think the butcher would have, that's very good because, well, in the discovery, you have to break that a little bit, you know. We need to break this down a bit. Once again, it's difficult for me to teach you sales in 10 minutes, and I wasn't even arrogant enough to presume to teach you sales. There are plenty who are stronger than me. So guys who are at my place like Sabine or like me, I help again, but I wouldn't presume to take it from you, and even less so in 10 minutes, and even less so all alone . It's a long-term job, and it's a long-term job, well, not because you can make money quickly, I mean, actually there's nothing complicated about it when you look at it closely. We're not sure. You're not selling yachts here bro, you're selling ads, you're not selling a building in Dubai. There's nothing complicated about it. Again , if you are deeply sincere and you really want to help him in the end bro you swear you will close the deal, you will sell the deal. You'll see . Step 4, once you 've finished the discovery phase, then we move on to the pitch. So, my offer is, well, depending on your problems, my offer is good because there are 1 2 3 4 5 6 bonus 1 2 3 4 5, we talked about the offer earlier. There, you give him your pitch and at the end you give him your price. And your price is, in fact, the price equal to the objection processing fee. OK, that's it, I've got you figured out , I've discovered, you're pathetic. You have my price right here, he's going to object . Yes, but no. But I need to think about it. Yeah, but I've already done that . Yeah, but it doesn't work. Yeah, but my dog ​​is sick. Yeah, but no, I don't have the time. Yeah, but my wife will tell me, "Yeah, but that's nonsense, it's a scam. Treatment objection. It's too expensive." Ah, the classic one is too expensive. So now we need to address the objections. Well, the handling of objections is actually not even for you to understand, it wouldn't even be meaningless that there's a guy in the world whose YouTube channel is dedicated solely to handling objections. It's quite an art, actually. It's a whole hub, basically. But you can do your own research for free, and I strongly encourage you to do so . Read books about sales. Stop making podcasts and videos about selling. He will cultivate an obsession with selling. Or come to my place, save time and make the effort to become strong too. Hey, that doesn't exclude working, obviously, but you have to take your game seriously. I can't say anything more. And after making a series of sales calls, you'll close the deal, we'll pay you bro. And we will arrive at the 4th step, the 4th phase of this long video, deliverability. Now that he's paid you, you need to deliver your service. How is the service delivered? Now guys, if we gain some altitude, this is technically the simplest part of the process because once you have the method you know how to do, you know how to do it. In fact, it's just raw technique. If I have to explain to you from A to Z how to copy advertising, even though Lia can greatly help you do it, tools like Ghost Writer OS for example or even Cloud can help you to copy a video properly. Even though becoming good at copywriting is something that can't necessarily be beat . But if I have to go through learning how to copy the ad, how to create or put you on the Business Manager account, so the ad account of your client, broadcast the ads on the BM, find the UGC actor to record, film the ads, even if Fiverr, HWK or other platforms dedicated to UGC actors, there are plenty that help you to do it. Finally, it's like saying it's rubbish guys, you just need to use your brains a little and you can quickly find actors. Optimizing, adjusting the ads, making them scroll, that'll take me another 4 or 5 hours of video work, guys. So what I've done, available for free in the link in bio, is a review of all customer deliverability. How do we do all that? Well, I condensed it into a written text. And you read it and you do the same. You look, you click, you look, you click. Otherwise, it'll take me 5 hours, we're just going to waste too much time. And it's just annoying. It's boring, that's all. So, we go to the BM, we press a button. No, it's annoying, it's annoying. I'll put it in a doc for you bro and you'll have everything with the contract, with the script, with the niches, with all that. In the same place on a document. Hamza Yakoubi isn't very nice, is he? No, I couldn't do anything about it. I'm leaving you in the here. And in truth, even if I do nothing, I'm still a good guy because I gave you everything there. Learn how to make ads and copywriting and all that stuff, you can check it out on YouTube bro. How do you write an advertisement? I promise you, you'll find it, bro. You train 4-5 hours a day, in 2 days you'll have it, you'll understand how to do it. There's nothing wrong with it . The BM can be a little scary at first because there are a lot of buttons. It's all nonsense, you see. Learning to drive is the same thing. But so I literally condensed everything. I did the work for you. I devoured the complexity. I hate the complexity. You learned your lesson from earlier . Friends, this is the end of this video. I sincerely hope you guys enjoyed it. I sincerely hope you find this video very useful. It's very actionable, guys. Now you literally know how to do it. I could give a summary. So to sum up, ah I'm too lazy bro , there is no summary. I hope and aspire to send you a lot of value about business, to help you make your first euros online or to earn more money. That's the main purpose of the channel. You send technical expertise, very business-oriented access, pure education. I've done it very little before and I've been criticized a lot for it, so I'm starting to do it . I hope you liked it bro and once again if you want to join the best ecosystem in France Masterlab with the best deliverability on the French European market, nobody delivers like us. We do 11 live streams per week, 12 live streams per week, nobody else in the market does as much. We are omnipresent. Plus a personal coach available 24/7 to meet your needs. The best experts on the market. Sabdine, please come. There's a Masterlab expert right here with me. You know him, the great one, the one and only. Sabudedin Redz. 50 million in revenue contracted over 5 years in financial products in Switzerland. In Switzerland, the coler, the best coler of his generation. Go check out his YouTube channel, go check out his videos. In addition, in a video coming soon, he went over a mountain pass in front of me yesterday, he threw everyone off . He's a guy who puts a lot of effort into transmitting value and knowledge in Masterlab, which is obviously for sale, and he's not the only one, guys. So there you have it, have a pleasant evening, a brief series of high-value YouTube videos and as they say, collective heart. Collective heart. Kisses to my brothers and sisters. Go on, get lost .