superb guys I hope you guys had a great day till now and uh I know we're running a little late but uh C'est La Vie such as life but uh you should be super excited about this uh super duper panel which we have today I am quite excited so let's start I think uh it's my absolute pleasure to welcome you today to this highly anticipated panel on the topic that stands at the Forefront of a rapidly evolving digital landscape gen Z the decoding the digital generation now I don't know whether it's gen Z or gen Zed probably I'll learn over the course of this panel how to sort of pronounce it correct and to be honest in an era defined by digital transformation we find ourselves at a pivotal Crossroads where gen Z audiences exert an increasingly significant influence on our strategies our choices and the Very fabric of Our Brands we are obviously honored today to be joined by not one but five CMOS from India's top leading Brands individuals who hold the reins of what our audiences will consume tomorrow through our discussions we aim to uncover uh the intricacies of gen Z and their values their aspirations their dance with technology well written Whoever has written this and we delve into the uh you know the insights of forging meaningful collections with Gen Z so without wasting any further time as the topic suggests the world has clearly undergone a drastic change in the last few years right we'll all be in a session which will always have discussion which are pre-covered and post covered how does this topic have relevance when it comes to your particular brand and we can start in the order that you guys are sitting so Sunder is starting with you when you talk about gen Z and decoding that audience what relevance does this topic have when it comes to your brand sure so I mean I think what has happened the last few years pandemic and post I think it's changed for both the cohorts Millennials and gen Z in probably different ways right I think Millennial then I'm going to count most people in this room slash outside everyone from a e-commerce perspective or a fashion e-commerce perspective everyone was conversant with it potentially but through pandemic they became comfortable with it right maybe out of no choice but whatever they did become and I think that's kind of taken a rally behind the whole category itself for us and the way it kind of played out was earlier whether it was on Google or whether it was on myntra if people were searching for genes or if they were searching for some kind of specific ethnic now they have nuanced it to denims to wear to work and ethnic to go to parties right so that gives you a sense of comfort for both people who are predominantly potentially offline or some doing online and offline just the level of comfort increased through the pandemic and therefore from a digital perspective it became very very important and for us as a business the Gen Z of course were born there so for them there was no adoption cycle this is their world so that's kind of how we saw it play out the juxtaposition of these two are always interesting as a marketer and you know so how does gen zeep layout I'll use the lens of the millennial itself right a few vectors where I think the core is common but how it plays out is very different so one is from a fashion perspective if you look at it there's a lot of social validation that's important that's important for both right a social identity important for both but for millennials it's social identity to fit into a crowd for Gen Z it would be a social identity to stand out from within the crowd right so that's kind of how the two are potentially a little different because Genji are far more comfortable expressing who they are what they want to be and fashion tends to be a sense of that expression so for us as a category that works amazingly well the social identity is also a sense of what social is for each of them right for Millennials it's about the long friends list that you would potentially have for Gen Z it's about a much tighter Circle that they care about right so and it therefore also there are other choices play out accordingly uh in the category perspective it's about saying you would look for Linens for summer uh gen Z would look potentially for Nostalgia for college wear this month versus streetwear next month versus Cottage Court the next month so just this level of specificity so that's how it kind of changes so they I'm making a generalization but if Millennials look for style gen Z look for trends right broad generalization I'm just I'm just saying it to you know kind of stretch the two extremes so that so that social identity is one piece of how it breaks out the second is fashion and where people seek inspiration from everyone seeks inspiration for fashion uh again plays out differently Millennials will look for fashion more from where it is if I could just say accepted fashion so they would look for celebrities Bollywood or otherwise for Gen Z they would look for inspiration but from more what they would term authentic sources from more exploratory sources so what would be a Kiara advani in one place would be a komal Pandey in the other right so that's kind of how it plays out but both seek inspiration gen Z add a little more value to inspiration when they it's not just about fashion but it's also about inclusivity it's about sustainability all pieces which are important from a fashion perspective also so again that's kind of how carves out differently and the last one which is important from a business point of view is value perception uh everyone in India loves value so that doesn't change uh but what what they consider for Value changes again for Millennials it's what do I get out of it for Gen Z of course that matters but they will also be ready to put a premium if the experience of getting that is better is personalized is different so with Gen Z at least from a fashion perspective we have a higher share of wallet because it's important for them to express themselves and fashion and things like that their wallet size may be a little lower than Millennials but share of wallet is different because of these reasons so that's kind of how I've we've seen this play out across the two cohorts across everything that we have done very interesting I think Super exciting that the first panelists who spoke about it and you were very able to sort of carve out the difference between Millennials and gen z a term which very often we see marketers and media professionals get very confused about which obviously brings me to you uh Prashant uh one thing that stood out well Sandra was talking about was fitting in and standing out now you own a category which is you could fit in or stand out how does this how does the decoding of gen z uh work for you when you're at uh you know planning strategies for reaching out to a certain audience because I assume a large part of your audience would also be gen Z happy to hear your thoughts okay good afternoon everyone so even before we dwell into the specifics of targeting and media planning it's very important to understand the psyche of these two uh cohort segments age groups whatever word you want to use so firstly we are talking about Millennials who uh India youth have seen an economy which is booming who have seen smaller games mobiles which did not without snake to play with saw Evolution from 2G 3G 4G 5G right confuse Generation all of us we have seen technology evolving rapidly and we have seen different devices in our hands now what it also says is and our experience has been very different compared to gen Z which is someone who gets the latest device in their hand at 12 years of age so digital natives when we talk it's it's about the fact that we are still learning technology as we are going ahead they already know technology that's one thing second thing if we talk about them versus us uh I don't know why it's a versus it should be more of an and but the fact is that they are far more socially responsible and aware versus Millennials who are now learning these new Concepts because at our point of time when we were growing these Concepts were spoken lesser compared to the mass acceptability awareness and the fact that there is more evolution of help available to all of them so that's also a big difference Innovation right I mean I was reading a stat somewhere that uh the average span of attention for a millennial is 12 seconds but for a gen Z is eight seconds and it's also because of the fact that we were used to looking at comms or campaigns of a certain duration when we are growing up and hence we replicate that versus a gen Z who has a device at 12 years of age and is way too distracted which is a good thing it's not a bad thing way too distracted and helps able to do multitasking far better than us and able to comprehend process and experiment with more things out there versus us who are more skeptical and lastly if you talk about Innovation itself agency is looking for Innovations compared to a millennial who's very happy with certain brands and the experience that that brand gives and and a lot of commonalities between what you said as well that whilst a millennial has more money to spend the Gen Z is seeking more value so and and that's the theme for q1 Q2 as well where value is now a convergence point for what gen Z and Millennial and everyone is looking for more bang for their Buck now coming to the category and I'll take two more minutes the fact of the matter is that uh when we Target and that's the specific question what we have realized is there are very different platforms on which both these cohorts are existing the common factor is Instagram but when I talk about a millennial you will also find the millennial on a Twitter or you'll find them on LinkedIn right but but gen Z is more again eight second time span so looking at shorter video content some more of tick tocks of the world more of a short video format advertising right and snapchats of the world so once in for example in my category both of them are very important because you recruit them when they are gen Z and you hope that in the lifetime they remain with you when they are whatever is the new term that comes from there in their 30s and 40s but the fact is that if you do not isolate these platforms and create content accordingly uh you would be doing a carpet bombing hoping that it succeeds rather than customizing and Catering to the expectations of gen Z versus millennials very interesting I think you know shanthai like the way how you put across the analogies but especially for a category like yours I mean if you look at the people sitting on this panel you dress up to go out with the fanciest phone in your pocket and obviously you want to afford that and hence another category so I think when it does come to gen Z obviously he has laid the land for you in his static line that we used to be a generation of snakes and little smartphones and I think most of us didn't even get a SmartPhone by the time we I don't know we were 21 or 18 I don't even know I don't even remember it was so long back but if you look at the era today uh the month I mean these guys are young these guys want a smartphone they want the best one and I'm assuming while the purchasing power I'm not sure you can give more insights may not lie with them but then again they are very capable of affording a smartphone and it's part of how you look at targeting so what are your thoughts when it comes to decoding the Gen ZN when it comes to the smartphone industry as an overall ecosystem so uh is this better yeah okay so uh you know from from a smart Moon standpoint one of the things that uh what we try and do is bring a sense of hyper Focus right and so for us it's less about Millennials versus gen Z it's it's really focusing on gen Z right because one of the truths of consumers is and it's been consistent for the last whatever five six seven decades right kids between the age of say 17 or 18 Till 22 are these are the consumers who really Drive how the larger economy behaves right these are the guys who are The Taste makers of society and so the way from a Oppo standpoint the way we look at this is uh we bring a sense of hyper focus on on gen Z but we don't really kind of call genzi gen Z internally we have a word for them um which which we use which is true gen uh and Trojan actually the the uh the origin of the word is from the first World War uh there's a very interesting document you guys should see uh it's basically about Ernest Hemingway in the first world war and Trojan in its Essence basically meant real information during the World War versus gossip right and when you think of the true gen in in the current circumstances a lot of what Sundar and Prashant spoke about about this being a generation that's worked this being a generation that is about I mean myself this is a generation that's hyper cognitive and in terms of you know really getting information from a host of sources it's not really looking at doordarshan or Star TV and deciding what they want but they basically get a lot of information from various sources and so the way you kind of build your marketing then is how do you build a consistent narrative across media platforms across your your marketing efforts in ensuring that there's a red thread that kind of you know really captures what your storyline is across product launches um and so what that's meant from an open standpoint is the interesting part for us obviously has been what's played out in the last few years has really been on smartphones right and that gives us a unique opportunity on not only kind of defining how people experience the world around them but also the the things that we rally around as a company and as a brand and you they're of course a it's a hyper competitive industry and all of us focus on different things and from an Oppo standpoint what we've kind of bought a sharp focus on uh is can we become the brand of choice for creators right and so we bring um a sense of clarity on saying our purpose is really to kind of inspire the creators and the way we do that is by having an immensely powerful story around cameras for example right and so the notion of of being a portrait camera or the notion of creating the best reels you can without needing anything else your phone is your office this is a generation that literally lives off smartphones and so from an open standpoint what we've done is obviously in the last four or five years uh really sharpened our messaging around saying uh you know you're in the world to create memories and we as a company are on that journey of not only inspiring you with the product that we create but also making that journey of creation simpler easier and more meaningful the other element of of the true gen obviously is the sense of of caring for the world around them right this is like like Prashant just said this is not a generation they're just talks they also want this Behavior to be kind of mirrored by Brands and that's the kind of brand that they kind of vibe with the kind of brands that they they they um adopt are brands that understand their values and so from that perspective one of the big shifts that we've made is we're literally creating products that last longer right and of course it it has an implication on the upgrade cycle of our smartphones but what's more important is literally putting out product in the world that last longer that literally allow consumers who are value conscious of course to buy products that last longer but more importantly also have a environment Story I mean we're committed to being a carbon neutral Company by 2050 but we're not waiting that long you know to really give back to to the planet and so when you have like these consistent themes that resonate with the Gen Z you become a brand that uh they do not only respect but also promote more actively and so for us that's kind of a chemistry uh that's really really important very interesting I think the men then we'll come back on a few of those and double down on that on second question but before we do that I mean how has it been the journey uh your company which probably built its thought process around making things accessible affordable for a certain kind of generation and I'm quite sure that the whole concept of gen Z maybe whether it was defined in that word terminology or not surely played in a crucial part in your Evolution uh while taking up the role for an entrepreneur so what's what's it like for snapmate and what are your thoughts on this uh hello yeah yeah so unlike all the brands which are quite there for been there for long we are quite an Ascent brand so and limited resources to begin with so we had to figure out a small Niche to start the brand instead of solving for Gen Z Millennial and all of that and so the focus we found that in the uh uh Financial world the the in terms of the online shopping the millennial was very well equipped by the installments and affordability options they had and and the and the Gen Z segment which was driving a lot of the purchases directly or purchased decisions on the online platform was very highly equipped in terms of financial Financial enablement like in terms of uh 70 of India even gen Z is still with banks like SBI Bank of Baroda and Punjab National Bank and and when they try to buy things online they they don't have that uh those options and those those that that enablement in terms of affordability which which you and I we take it for granted that we can buy uh an Oppo phone on Amazon on Emi but ninety percent of India can't buy it on online on Mi uh whereas 60 of people buy it online offline on Emi so uh so we we had to just focus on gen Z and that's a segment we've worked on the only flavor we had of millennial was we found that there were some Millennials uh Old 45 year old aunties buying uh sorry not saying aunties but but 45 year old in in the in the in the sense of the person who was purchasing was a person buying a gaming console and his auntie was buying it for him so that was I said it's an auntie buying it for a kid and that's why the uh that's why the that and we found it really tough then we saw uh uh uh like 45 year old men buying tank tops and we found that was very interesting because for a while yeah I meant uncles like me he just said tank tops 45 year old men tank tops did I hear it right yes and then we realized what Sundar you have some explanation to do after this okay so yeah so so what we went ahead and thought what's the question there what's what's happening there we for a while were not enabling customers above 21 year old to buy on Emi so the women were using their parents identities to buy on Emi same with the guys they were persuading their moms they are pursuing their aunts and they are persuading their Elders in their family to buy a nemi so and and what we found interesting about is that a lot of customers were really focused on uh the Gen when we when we went out with the Emi option most of people said oh you are going for mobiles or those kind of categories but then we've realized that the customers are these customers are not buying uh appliances or other things they're buying fashion so if you look at even Brands like myntra today on their website you will see Emi as an option on the product page so so that's the thing we found about that yeah and sorry for that reference no I think it's fine I think uh just for everyone probably in this era we used to call Aunt Auntie but it's fine uh let's not judge uh but tank tops and Men I still have to probably check with Sundar on that inside one um jump to jump I think you know Burger King is and classic example one of the Classic Brands one of the most creative histories of doing some great uh work right and I think in very recent times Your Meme Premier League campaign during the IPL 2022 season gone it's significant attention by leveraging the power of the meme culture uh that resonates deeply with the new age audience integrating that with nft giveaways further cemented its relevance uh with the target audience can you elaborate what thought was behind this creative ideas and how do you guys go about it like so uh it's it's interesting that you're mentioning meme Premier League which actually was uh the third part of the series so I'll quickly talk about the first two as well so what we at Burger King keep doing is integrating technology in consumer campaigns along with content right so the first one was something that we started talking about coed right Flame Grill 2020 wherein the campaign was very simple 2020 burned your plans it's time to Flame Grill 2020 itself so we created this AR filter on Instagram wherein you could just point it at anything that reminds you of your failed plans and drill marks would appear on it and I would give you a Whopper for it because Whopper is a flame guilt Vesper went down but uh after after that campaign what we realized was that it achieved 10 engagement rate versus a benchmark of two two and a half so that gave us confidence that technology could be integrated more and more and that's where we then attacked IPL when we launched a campaign called the greatest hack now this campaign uh what it did was whilst you were watching the match depending upon the match moment whether it's a wicket whether it's a dead over or whether it's a it's a run out or whether it's a four or a six or a 50 or 100 depending upon the match moment whilst watching the match if you were accessing the game that we had designed this is the match moment you could get a coupon which you could click so there was a gamification and then you could redeem it on the BK app itself now all this is happening real time and the way we designed this entire thing was even if you attend that session on a game for 12 volts or lesser there would be minimally four different unique coupons that you could get on different layers of the menu which you could then validate and use on the B cap itself now that got us 50 000 gameplays or a span of IPL with some 30 000 unique users so the average times people came to play this was almost 1.3 1.5 so that again gave us a lot of confidence and that's when we then launched meme Premier League which was the next IPL 2022. wherein what we realized was the the language of gen Z and to a certain extent now Millennials as well as memes I mean that's what people are talking about forwarding and that's why we launched meme Premier League a 60-day campaign a nightmare for me and my team wherein every single match was immortalized by a meme and then uh the meme Pages were partnered with as well they were creating memes my audiences were creating memes and we got an engagement of 35 percent uh 152 million reach and that's that's the kind of numbers quite a Bonkers campaign very hard work but what we also decided there was metaverse was a conversation nfts was a conversation and we realized that what if we start creating these memes generated by users immortalizing them as a nft and giving them in their crypto wallet and all this was done again by having weekly leaderboards and people posting it and more people liking it so it was all Community Based however what we realized was that whilst we marketeers were very excited about metaverse and nfts uh the audiences were not as excited so whilst we were the first in the industry to an nft it it's not something that people wanted or understood at that point of time because it required a crypto wallet and it required a certain technological sense and know-how and so a lot of people actually said don't give me an nft give me rather a free Bop or something which any issue they were getting so that also was a learning that whilst we may believe that certain Tech conversations could be the Talk of the Town at that point of time maybe the audiences have not really reached a critical mass wherein they are as popular and a part of their life Journeys as well so it's a campaign did wonderfully well for the brand the nft part of it was something that could have uh waited till that conversation matured in the industry but at the same time when I did something known as the sober Whopper and when I say I am talking about Burger King right the server bobber was basically we know you're gonna party hard right and Jan first is going to be a day of drowsiness so here is a carb loaded cheese loaded Whopper so that you can cure your hangover right and that itself was a conversation which was very close to the audiences especially gen Z wherein one inside of gen Z is they want Brands to be loyal to them rather than the other way around so if you design content and comms which mirror Theory right without judgment it tends to do far better and it tends to position your brand better and they stick to your brand and a silver Whopper would probably be a far more of a conversation which went viral than an nft right so so again learnings from these uh gen Z audiences but yeah I mean that's that's the reality of the world out there raid I think standing out versus fitting in right this is one thing that I took away from Sunder and I think anything that you said about this particular campaign was making it relevant to where it should be so Sunder I mean uh iconic advertising campaigns you've probably got everyone on the roster from Shahrukh Khan to the who's who um but I'm going to talk about something specific right I think you've consistently stayed ahead of the curve exemplified by the recent uh hashtag mythra FWD launch uh tailored to diverse requirements of fashion forward gen Z population Across the Nation take us through that framework and the underpinned launch of myntra FWD people who love to know more sure sure uh first things the Gen Z call it forward not FWD no so I'll tell you where for us being in fashion I think myntra has always been on the Forefront of anything related to style and Trends fashion related but I think over the years what we've noticed from a user behavior on the app and what people are searching for you got a clear sense that there was more than what we only had right so about probably a year back we started this range of you can use different terms for it you can call it quick fashion you can call it edgy fashion any of those things under the name called stylecast which was on the app for us to almost understand what this opportunity is we did not understand the audience we yeah and we wanted to test it out luckily being digital first allowed us that so over the year we got a better sense of Rich audiences what did they look for what were they browsing what were they searching what were they clicking and what were they buying and that when you couple it with social listening when you couple it with traditional research gave us a much better flavor and understanding of what gen Z was looking for and we kind of took all those pieces in and launched it as forward one big piece of understanding this cohort is they are interested in their own world so for us when stylecast was across the app forward has a place of its own it's almost if I could Loosely call it an app in an app so when someone gets in there it's that world so for Gen Z that is the world that they can look at and you obviously went back to building the right the core brand promise which is what's the selection that we're going to offer you from a fashion perspective from a pricing perspective value perspective Etc uh and where we skewed it and where it's different is again if you go through the forward app two things that stand out versus the rest of the app is one is its Trend first so as you scroll through you will see everything from the listings being as per Barbie core Cottage core Street where so on and so forth second a lot more Visual and video LED uh as opposed to lots of tiles so because again how gen Z look at it so we kind of got those flavors in as a base the second part of a forward which was most interesting for me is because they look for experience and the experience of purchase as important as what they purchase or the tech capabilities that went behind it because they look for Trends and that is their Mantra we said Trends are your inspiration we will enable you to buy them where do they look for inspiration for Trends they will look anywhere on social media they will look at it anywhere on the road in their colleges wherever so uh the tech integration there is what we call spotted get it so if you see someone wearing something cool on Insta you kind of take a screenshot of that you send it to myntra through insta it'll automatically show you that same thing that's available on Mantra and you can buy it right so that's the kind of seamlessness of spotting it and buying it uh and kind of closing that loop on trend for them not just that we have Trends or learn about Trends but how do you go through uh the whole process the next one was search and again how they search and gen Z is are far more nuanced and they know things much more than the average consumer they research things and they are much more aware so again they would not only be searching specific terms or words but in everything that we are seeing from generational conversational AI perspective they will not search for wedding dress you will search for I have a wedding in Chennai I like pink what can I wear right and so we we've kind of gotten a fashion GPT embedded into myntra for exactly these kind of questions and the adoption that we've seen on that has been really really cool so that becomes a part of how do you you know as Prashant love called it beautifully how do you stay loyal to them uh and this is the universe that we kind of built around that and then to top it off which was you know how do you talk to them and tell them about it is the marketing campaign itself where we didn't go with the names that you spoke about for example but what we've just launched the campaign with is vedang and Kushi who are again not no movie of theirs is out yet or anything going to come out but these are the people who from a social media perspective have the courage to talk about it so that's kind of how we've seen the world of gen Z and how we've kind of gone into it learn and build more on it of course but that's yeah that's that's been what forward is I think that's a marketing class 101 of how to look at integrating not just the output part of it which is the visual aspect of advertising but actually in working on the experience itself I've been on the mystery forward app and I would recommend anyone who's not gone there just look out for the experience that that app offers in terms of shopping and I think it will be it'll be really exciting for you as well so kudos for sharing that in that much detail um I know the the board shows this time up but I'm quite sure we didn't spend an hour I think it's it's less than 30 minutes but uh quickly the minute I think uh we talked about you were discussing certain things that you guys have done in the past right I mean for nearly a decade Oppo has skillfully taken Indian cell phone market by a storm spot on Advertising spot on marketing you're everywhere that you need to be you know across platforms could you shed some light on the key factors which contribute to your Brand's ability to consistently strike the chord with your target audience sure um and so yeah oppo's been in India for about nine years and the the journey has kind of evolved from in the early days using a very very heavy Hammer of pure media spends to being you know a little bit more nuanced in the way we're doing marketing now uh so obviously I mean it's been a journey where you know we've taken a very straightforward is straight jacketed traditional media approach of sponsoring the Indian cricket team literally painting India green with auto form boards Etc to now being a lot more nuanced in the way we kind of you know tell our story for me I think the the and I'll keep it short I think for us the real learning in the last few years has been uh the young kids are not looking for they actually actively reject advertising they're not interested they're card Cutters they're not interested in listening to Brand stories and so what's really important for us as marketers is to understand how we can tell a seamless story using things that they relate to better and that in today's world is influencers obviously and influencers literally represent a media platform of their own and what we've done fairly aggressively in the last 12 to 14 months is we've not only built an in-house team that's purely working on creating content for Instagram for example it's a six-member team that's purely looking at creating content for Instagram using influencers telling brand stories that's one part of it but also when we are creating more traditional marketing we are shooting vertical video first right so that's the way we're briefing our agency partners the the other element is even when we're using influencers we're trying to keep the brand narrative seamless being true to what the influencers actually say on under digital platforms day to day versus saying today because you're doing an Oppo ad your content should look different you know the moment we start behaving like that is when consumers start rejecting our content so I think for us the journey really has been how to be less Brandy in the content that you're making and being more accepting and being a little bit more inclusive and letting the creativity of the influencers dictate how our marketing storytelling happens so that's superb thank you ramanthan thanks for keeping it chartered and brief as well Prashant had a hard stop at 115 uh but if you if you allow me five minutes we'll wrap it up in five minutes yeah superb thank you thank you so I mean one quick question for you Umi what was the thought process behind this and was there a specific uh you know Acumen which went into targeting it to a certain kind of audience there was uh yeah it's the concept revolves around emi emi as a concept is not something that is new it has there been for there forever but the the where it it made uh sense for us was uh that at a gen Z level the customer was not amenable they didn't have civil scores so we had to what we had to go after is what are the small the categories they are interested like fashion and gadgets and how do we enable it with the kind of information we can learn about Genji so they don't have a credit score or something what we look at is what is their social profile like uh a customer may not have a a big credit score but they may have a GitHub profile based on that we can say you know this customer is really something whom we can take take a Pantone and it's all about that that allowing customers to to make uh purchases on emis that's it's a not a very subtle thing very amazing perfect um I didn't want to rush you up but the way it is but thank you guys for the super panel and uh before we wrap it up I'm gonna uh put something across to you guys which I didn't tell you about which is obviously out of the syllabus because that's the whole purpose of doing it I'm known for doing it but I will not do it as good as the man who does it called Karan Johor so it's a rapid fire round the rules are very simple I'm going to ask you a question you're gonna answer it in the immediate go without thinking too much about it uh I don't want to put you on a spot but that's the whole purpose of putting you in a spot so I'm gonna start with you Sundar okay um if you got a chance to make one of these two myntra ambassadors for a day who would you choose the vibrant Barbie or the Vintage classic Oppenheimer or Barbie okay Prashant forget the cage fight if these two were to enter a burger eating contest who would win Elon Musk or Mark Zuckerberg Elon Musk for everything because he's an alien okay um Damien where are you watching the Asia Cup on your mobile connected TV or the linear broadcast connected TV actually yeah connected TV actually superb last to you I mean which one according to you is the most predictable downward Trend chat GPT or metaverse yeah okay that's all from us guys thank you so much and I hope you had a good panel