Yes Assalam Walekum dear students. The topic we have today is how do we create a search campaign within Google Ads ? How to create a search ad? A. In the video that we had uploaded earlier, it was about how we create an account in Google Ads? How to link a card ? Or how do we properly setup the account? And within that we had also created a dummy campaign. Same as it is. If the dashboard opens in front of you, then you come here and create an ad. You create search campaigns. Inside the search campaign, that is, when the dashboard opens completely in front of you, Google will give you many features. Like you will get admin, billing, tools, goals, campaign, that is, you will get many things. With the help of which you can improve AIDS further. Now if we have to create a campaign, let me first tell you that inside Google Ads, I will open a direct campaign here and show you, you will click on the create button, you will come to the campaign button here, ok now if you see here, then first of all you have to select your objective, what comes in the objective, is sale, lead, traffic, promotion, YouTube, local visit, store means GMB or if you want to go ahead with direct ad without the goal, then you will directly come to the campaign type and inside the campaign type you will get perform ad, search ad, demand generation ad, display ad, shopping ad, video ad, app, now if you look here, the first one that comes is perform max ad, which will make your ad go in Google search as well, it will go in YouTube, it will go in display and it will go in Gmail as well, it will go in discovery, your ad will go in different platform from within the same campaign, if you come here and you create a search ad, then your single ad will go in search. As I have searched above for Renta Congratulated, it also opens in front of you here. You can see it here. Ok? This headline, this description and this site link make a proper ad inside the sponsor. Same, when you come here then the demand generation ad goes to your Google network. It is located on the side corner inside YouTube. The display and image ads within YouTube are also driven by demand generation ads. There is a display ad that goes on top of the monetized website. Like you go to Pro Pakistani or go to Air News TV. When you visit any website, the banner type ad that you see inside the website is called display ad. Same as it is your shopping ad which you link with e-commerce i.e. with Shopify and you can run it related to the products etc. you sell. The video ad that plays inside your YouTube, which you skip and unskip, this ad is your app promotion ad, which is going inside your Google apps, all the ads that are on Google Play Store, their ads or ads inside YouTube are going on different platforms, we are going to create search ad and performan max ad, we will create this later, so from here your proper ad will be created inside the search ad, which we had created earlier while setting up the account, it was a complete campaign, but there will be a lot of difference in it, now click on the search button and you will directly come here to the next button. You should remember that before creating a campaign you have to collect some data. Data: I told you earlier while creating the account that the data we have is headline description, you should have a long headline. There should be images, logos, etc. Ok ? CPC you should know. You should have the keywords sorted out so that there is no issue. Meaning your ad should be good. During ads, if you go searching for things then you will not know what to do. So it is better than this that you will see only one ad in front of you in the sponsor here. Now if you look inside it, you will see car rental, driver car etc. You will see site links, tell me which one to create. First take out four or five good descriptions. You should keep 15 headlines. Take out some proper things and put them in the document and get approval from the client. And tell the client that my CPC will be this. I want to set this much CPC. Correct? Tell the client also so that he also knows what your CPC is. What do you want to keep and on what base do you want to keep it. What keywords have you come up with? What is their volume? Get approval from a proper client first so that if the ad does not give you good results later, you will not be in trouble. It is better to get approval from the client. Regarding budget, definitely ask the client about the children. You should not make your own wish for the budget without getting it approved from the client. Ask the client how much budget we have to invest and tell the client that we are going to invest Rs 5000 per day. Meaning, Google does not give you results below 2000. Slightly better results are obtained between three and five. If you want to invest Rs 5000 per day in Pakistan then take approval from the client. The client is saying to invest Rs 2000 and you will invest Rs 5000, still the issue remains. If the ad does not give good results then it will cost a lot of money but for the day. Then what will happen? The client will leave. So it is better that you make a proper report and share it with the client. So tell the client that we have these things in front of us. These are our keywords. Description Headline This is what I'm going to create for you. This is my method. Whatever you do, you can take it within a plan also. As you find it easy. Ok. Now let's come here. First of all, we are going to create a search ad inside Google which will look something like this to you. Ok. Now come here and continue and Google will ask you to add the name of your campaign. Where to bring the customer? Over a website visit or a call visit. Click on the website and add its link here. After adding the link, directly click on the Next button and continue. Google asks you to write the name of your campaign which you are going to create. We're going to create 16 within the search campaign. Let us write here that we are going to create a campaign for Leffer. Ok? is Laure's client. And from here you will click on the continue button. When I say here that there are already so many companies which are lying in the draft. If you want to make a new one from these or want to make a new one. Let's say we'll click on the new start button because we're not going to create a campaign. Okay, when we create search ads, our main focus is on CPC. Meaning, if we say CPC, then CPC means cost per click. What we want most is clicks. So you will come here and click on the clicks button. Below it asks you brother, if you go to conversion then it means action on cost. CPA comes to action on cost. It means that when someone clicks on your product or goes and makes a purchase, then we say that we have got a conversion. Meaning a lead has come in or a product has been bought. Someone said sale means purchase has been made, whatever you may understand. Okay, if you come inside the search ad, then we will have to take the ad there according to the clicks, you will see above the pad bar, first comes budding, then comes campaign setting, we add keywords assets and after budget and review, our card is already our link, directly our campaign goes live, there is no such difficult thing in this, there is only one thing in Google ad, that is your keywords, how to bring the keywords, which keyword to bring, what will be the volume and how will the match type be in it, if any person understands what is the match type or what are the keywords in Google ad, then you will not face any problem while creating an ad of Google ad, same as it is, you will add clicks here and keep your CPC, Google asks what is your CPC? We say like, we charge Rs 2000, when the customer clicks on our ad, Google will charge us Rs 2000 but Google does not charge Rs 2000, we tell this limit. Google charges us a limit so that it does not happen that it starts deducting Rs 5000 more than this. We tell Google the limit and from here your budding is set and here you do not need to do anything and you will directly move on the next button and you will move ahead. Google has only two partners. There is a search partner and there is a display partner. Have to remember. Search partner is like the ad we are creating right now. It will run inside the search. The display also goes to your YouTube and to websites and apps etc. So if you want to run this ad on both things then it is also fine. If you want to take one then it is also fine. It is your own choice, you have to select here after looking at your budget. Ok. Now when you come here, first of all select the country. The way we add our audience location. Enter another location. Here you will add your location. Brother, please bring us inside Lahore. Let us come here and include it. Ok? Ok. Now coming here you will add Karachi. You can add this here. Have to include. Have to exclude. You can keep any area near by whichever you want. I will repeat it. Include means that by coming here you are going to add your city. Exclude means that you want to remove that area from the ad. When someone searches for you, your Google will not show your ad to that person. If you want to select the area near that location, you can do that too. After doing this, you will come down next and here you will select all languages and write all languages and from here you will come and pick it. Okay? The topical ad is not related to us. You will say no to this here. If you want to create an audience etc. then you will click on the button below and the segment of your audience will open for you. After entering the audience segment, first of all you will click on the top button and add your audience. Meaning, they also create some audience. According to demographics also, we have to go on education basis. If you want to know how you want to get employment, then you will click on education. You will make it here and back it from here. If you want to add some things like interest etc. then you can do that also. So if you come here and add things according to your proper niche. After adding, if you move here, your audience will be created. More, if you want to schedule any ad etc. then you can schedule the ad by going to More Settings. You can also decide from which date to what time you want to run it all the time. And after doing this from here, you will click on the Next button. Now when you click here, you will click on the next button. You will click on the add asset button. What does add asset mean? That you are going to add your keywords, headline, description, all these things here. So first of all you will add your URL of the website at the top which you have already added earlier. So he will pick up the auto. Okay, come here and add your product and service. Write your product. What is? There's the client's website. According to that, I am going to add his product. Ok. Now after coming here, first of all you add your product here. After doing this you will directly move to next. You will come here and add your keywords. If you look below, these things were not written below the dummy campaign that we created earlier while creating the account. There are three match types of keywords here and the fourth is your negative keywords. There is broad match, phrase match and exact match. You write the exact match using brackets, you write the phrase match with double quotes above, and you write the broad match as it is. You will add the keywords that you have extracted here. Ok? You can come here and add all the keywords that you have found. After adding keywords, you will move next, your ad will start getting created here and you will also start seeing your ad here. So first of all you will add your display path above the ad. So what is a lefer? A medical company, you will write medical company here. Ok. Now here your ad is being displayed along with you at the top. And it would be written here medical company. Ok ? Ok. Now next you will come down to the top of the tab. You will come here and add your headline. You have to add 15 headlines here. Ok? Click on the button of R More Ideas and come here and get help. AI from Google will come up with something. OK, Nine is added up to here. Now only a few are left, you have to put a total of 15 headlines here. Let's write some headlines here. Okay, we will put 15 headlines here and here it will tell you the total number of headlines, 12 have been done and three are still pending, you will put 15 headlines and next you will come down and add the description, then it is already there because we have already given the link of the website here. Ok? And the rest you have to come here and add it. Four will be your description. Now the image will come here. Inside the image, you will click on the plus button and come here and add the image. Ok? Some images are already inside the library. We will pick it up from here. If you want to add your own ad, you can add your own as well. I'm adding the image inside this anyway because my add is lying inside the library here. Some AI generates and gives it to you according to the website. Because the website is medical. Some medical will make the posts themselves and give them to you. You will save this. You have to upload 20 images. Ok? Whatever we have done out of 20 images, you can do the rest here. Now you will come above the top button here. You have to add 20 images here. 15 You have to give the headline and 4 You have to come here and add the data in the description. Now after that you have to give it to five-seven people also. But the performance comes in Max Companion. Now when you click on the top button, you will see the ad you have created. You will see that here you will see your ad which we have just created. Some displays will look like this. Ok? Now next it will go inside your app store. By doing this, it means this is the layout of the ad which you will see here. Ok. By doing this, your ad will be visible in Google. It will go into the display. Ok. Now this is the layout of your ad that we created. We got a look. How will our ad be visible in Google? Already, when you open your mobile and search Google, such ads start appearing inside the mobile. Ok. After adding this, we will move to next. Headline is the description of your ad. Now we have the site link. So here I showed you an ad on the top button. Okay, what are you going to do here now? You will come here and put the URL. Ok? The audio was muted in between. I do n't know since when it happened. But I will repeat it again. So first of all we create site links. As you can see the site link here below. You will add your site link like this here. Ok? The site links you are seeing like this. After linking the site, it will now appear like this below your ad. As we created the ad here, you can see this site link below. We add the menu links on our website here so that for the convenience of the customer, if he clicks on them, he goes directly to our page. For that we create site links. You will add the site link name. You will put a description and a link. Your site link will be created here. Ok? Now come here and click on the create button. The site link will be created. And before the site link is created, you have come here and added the headline description. And before this we have also added some images etc. And here you will see your ad which we have just created. By doing something like this, you will see your ad which we have just created. Your ad has been created here inside Google. Now these are its headline description things. Now it will work in the search and all the things in your sighting will appear proper to you. Now here you move next and coming from here we do it. This will be done here and you will click on the next button. Now coming here you will set the budget etc. as to how much budget you have to set. When this error occurs, it means that your account is not verified, verify it. Meaning Gmail now Google is telling you the average payment. So you will see which one to apply? And if you click 33 times, it will run for 99 CP. This will be the daily budget. This much weekly budget will be made. So you have to see it. Here also you have to see how much budget you have to add. Have to look here also. You can also come here and add budget of your choice. Look, he is saying this. We turn it high. Which card are we playing or campaign are we live. Ok. If you look above the set button, all your things are complete here. And after setting the campaign budget here, you will come directly here and review the campaign by clicking on the Next button and your ad will be created directly in Google. As we saw some time ago in Google search here. Ok. Ok. As you might have seen here, the ad would have been created here and in the same way, this ad is also running in Google search. I'll take this down here and write it here, Google Ads. Now if I search Google Ads, you'll see a sponsor ad from The Laser Eye Care here. So this is their ad running in Lahore for the lessors. Ok? If you overview it here, you will see the proper campaign live. Coming from here we can also turn the campaign off and on and these are the keywords and these are the searches going to it. This shows who is coming to your ad and what searches have been done. This shows how well your ad is responding to you. So if your searches are going well then it means your ad is doing well. So you must have just learned how to create a search ad inside Google Ads. For search ads, you need a headline, a description, an image, and you have to decide on the CPC, extract your keywords, add them, and do the rest of the normal settings, segment the audience, add the location. Your ad will be created. After coming to End Pay, you have to create a site link and select payment. Your card will already be linked. The card will be linked when you create an account and come here, review it and create a campaign. It will appear directly inside the dashboard just as you see it. And you will see your keywords here. How much is the click going on, what is happening, you can also see above the top button how many clicks are going in, what is the conversion here, you will click on impression, it will tell you the impression, that means you can come here and check what is coming inside the matrix, you can see all these things, if you do not understand something, then the number given below, you can ask me what did you not understand in Google, you can ask me in the search complaint, if you have any of your ads running in Google and it is not giving you the right results, then you can message me and arrange a meeting for free, I will guide you on how your ad can be improved, or where are you getting your keywords from, what is the volume or the area is not right, what things are there in it because there are many other things in it which we are going to read further, what is Google tag and we will read all these things further, for better targeting and to get better results, we will discuss some more settings, so till here you can tell me what I told you. Please allow me, Jazakalla