Thank you for being here. I'm going to ask you to please introduce yourselves. My name is César Ospina. My name is Gina Peña. Carolina Gón. J Barand. Javier Rom. And thank you very much. The product we're going to investigate is Colgate toothpaste. How many times a day do you brush? Three. What do you think is the best way to brush your teeth? From top to bottom. And how much toothpaste do you use? I mean, a centimeter, let's say, enough to cover the entire brush. What brand of toothpaste do you use? I'd like each of you to answer. Colgate, Colgate Forti. Those who use Forti, why do you use it? I like the flavor, it has mouthwash, and I think it has little colors. What sensation does the toothpaste leave after brushing? What is more important when you buy toothpaste: protection, freshness, a feeling of cleanliness, protection, or the price? Also, if you find a Forte on sale, are they big or are they on sale? Yes. What might make you change the brand you normally use? They consume, price, prices, promotions. Has anyone recommended a particular brand to you? What is different about Colgate Total compared to other toothpastes? What do you think makes it so? The brand's recall is always strong, with lots of commercials and all that, mostly due to tradition. But she's referring to this Total or Colgate family, where she mentions the 12 things it does. Comparing them, how can you compare Colgate toothpaste with other brands if you've used, as Hugo said, another brand? How can you compare them? The advertisements all say the same thing, almost always. They say that Total has the 12 things, that the other one also has the same, and all the advertisements just say that they're the same, but as a user, you don't know if they really do those things or not. Which toothpastes do you have the most recall? Thank you very much. Oh, after brushing, what difference can you notice between this brand and the brand you normally use? This one isn't mint, it's not as strong as, for example, the herbal or the regular one, it's rather mild and you feel a freshness. Very, very cool, very tasty. Have you tried it before ? No. What sensation does it produce ? Freshness, cleanliness. Would you recommend this brand to your family or coworkers? Yes. Would you choose this brand again? Yes. Thank you so much.
trabajo realizado por los estudiantes del Quinto semestre de Mercadeo del Politécnico Gran Colombiano , INVESTIGACION DE MERCADOS