Hey, it's Matt and in this video I want to tell you about an email marketing strategy I learned from a $50 million per year founder. It's a guy who has over 6 million newsletter subscribers and he told me this is the fastest way to make more money from your email list. He calls it a money button. I didn't make up that term and anytime you need more revenue, you can set this up and almost automatically a new flood of sales is guaranteed. So this is the email money button. the fastest way to make an extra $10,000 or much more from your email list this week. And today I'm going to break it down for you. By the way, the founder who I'm talking about is Matt Pollson, the founder CEO of Market Beat. They did $50 million in revenue last year in 2025, over 6 million email subscribers. He's crushing it. And if you're new to this channel, my name is Matt. I'm the founder of Growletter. And we've helped clients in the media education and creator space add over 10 million email newsletter subscribers and over hund00 million in sales collectively. Now, here's why the money button strategy works and then I'll break down exactly how you can use it and set it up in the next hour or so. Most people do email marketing all wrong. They just blast out marketing emails to their entire list. Or some people do even something even worse, which is just never send marketing emails at all. You do need marketing emails to sell, but every email that you send to an unengaged subscriber makes it harder for your engaged subscribers to see you. So, if someone hasn't opened, clicked, or something like that in at least 30, 60, 90 days, you shouldn't be sending them or you definitely shouldn't be sending your marketing emails. But, there are people on your list who are ready to buy right now. You just have to know how to target those people and ask them. And that's why you need a money button. It's the best way to make money from your list. That's almost as simple as clicking a button. It works great on Beehive, which is the ESP that I use. But if you use something else like Kit, Mailchimp, Highle, the list goes on. You could set this up, too. You're going to get great deliverability from this strategy because it only sends your marketing emails to highly engaged subscribers. Importantly, you'll make more money because this strategy shows your best stuff to your best people when they are most engaged. It's also automated. Now, here's how to make your money button in about six simple steps. First, there's a couple things you need in place before you set up a money button. First, if you don't have an ESP or you don't have an ESP that's capable of segmentation automations, you need to have a Beehive account. I'll put a link below where you can get 14 days free and 20% off. Or if you already have a Beehive account and you don't have uh you haven't upgraded, so you don't have the ability to send automations, you can use code match 20 to upgrade and get a discount. You also need at least 1,000 email subscribers to do the money button. If if you have less than that, it's just better to send marketing emails to your entire list. So only some parts of this will apply to you. It will still be helpful. But if you have at least a thousand, this will be way more useful. If you have millions, this will work for you, too. You also need to send type of some some type of value based emails, editorial newsletter, something like that where you're sharing value for free via email, not selling with every single email that you send. So some type of newsletter, some type of value focused email. It could be one newsletter a week that's at least like 80% valuebased content, less than 20% call to action. Could be more often, could be less. But if you just send all marketing emails, this isn't going to work as well for you. Finally, you also need something to sell. This could be your product or service, your offer, or it could be affiliate marketing, another business's product or service. It works best with a product that has a deadline or some type of expiring discount, so you have to buy before a certain time to get a discount or even to get access. If you don't have your own offer, proven affiliate offers that work, especially if you've already made money promoting that offer before. If you've never done affiliate marketing before, this could still work, but it's better if you have a proven offer that converts. Um, and that's about it. Now, here's the steps. Step one is to make a segment of your most active email subscribers. And here's exactly what that looks like in Beehive. And so this segment and I'll give you two different um segments that you could use. But segment number one here is um has a couple different criteria and the subscribers have to meet all this criteria to be entered into the segment. So the subscriber is active as you can see up top here and that just means they haven't unsubscribed. That's all it means. The sign up date is before 7 days ago and that just means they've been on my email list for at least 7 days. And the reason I have that there is because over the first seven days when someone joins my newsletter, they're going to receive one value focused newsletter. They're going to receive my welcome email. They're going to receive two or three emails in my welcome series that just give them free value. Get them to know, like, and trust me more. So that's why I have that part of this in place. And then we get into the engagement criteria. So unique opens is greater than two within the last 7 days. So that means they have opened at least three emails for me in the past 7 days. And then they also must have unique clicks is greater than or equal to one within the past 14 days. So that means they've clicked at least one of my emails within the past 14 days. All right, so that's the segment conditions. They're active. They haven't unsubscribed. They signed up more than seven days ago. They have more than two unique opens in the past seven days. And they have one or more unique clicks in the past 14 days. So that's my super active subscribers who they're already familiar with me because they've been on my list for at least a week and they're opening and clicking in the past 7 to 14 days. So for me, that is a very small percentage of my list. Out of the 50,000 active subscribers I have, only 2,000 of them meet that criteria. But those 2,000 are my best people. They have a 76% open rate, a 15% click-through rate. They are ready to buy as long as I ask them correctly. Also, another thing about this segment is it's dynamic. So that means anybody new who meets this criteria will be added to the segment. So if I add more subscribers to my list or I get them more engaged by sending them other emails, as soon as they meet this criteria, they will be added to the segment. Now, so that means every new subscriber that meets the criteria will be added to the segment. Okay? Want to make sure you understand. Now, um that's a pretty small percentage of my list. If you're someone who wants to be more aggressive with your email marketing and send to more people with the strategy, you can make a segment like this. It's still going to be super active but a little bit less engaged than the segment that I just showed before. So, here's segment option number two. Again, the status is active, so they haven't unsubscribed. The signup date is before 7 days ago. And then the engagement criteria instead of an and statement, we're using an or statement here. So, they just need to meet one of these two criterias. They either need to have at least three opens within the past 7 days. So, three or more opens, or they need to have at least um two clicks within the past 7 days. So, unique clicks is greater than one from the past 7 days. So, if they clicked in the past 7 days or if they opened at least twice in the past 7 days and they're active and meet this criteria, they will be put into this segment and it's going to be much bigger but a little bit less engaged. So, for me, this is 20 about 20,000 people out of my 50,000 total subscriber, but still super engaged. 80% open rate, 4.2% click-through rate. Now that we have this segment set up, you can pick which one you want to do. Segment two is more aggressive. Segment one is more conservative. We'll move on to step two, which is to make an automation with your five to 10 best marketing emails. And your automation should be a sequence like this. You're going to send the first marketing email immediately. Then you'll wait two days, send email number two, wait till days, send email number three, etc., etc. And we want five to 10 marketing emails. If you want to do more frequent emails at first and then spread them out more later, you could do a sequence like this. So you could send email number one, wait one day, send email number two, wait one day, send email number three, and then you go two days email, two days email, etc., etc. So basically looks like this when you set up that segment of beehive or whatever tool that you use for your email service provider. Now what are these emails about? They are marketing emails that sell stuff that could be your product or service, your offer, or it could be your best affiliate offers. And the more converting offers that you have, the better. So if you just have like one thing you promote as an affiliate, this will work. Okay? But ideally, you have multiple affiliate offers to promote so you can have multiple emails about multiple offers and therefore make more money from your best subscribers. So, it also could be both. You could promote your product or service and you can mix it up and promote some affiliate offers too to diversify a little bit and just make the emails about different things so they're not all hammering the same offer over and over again. Now, you don't have to write these marketing emails from scratch. If you're someone who's already doing email marketing, this is going to work better for you. So you can go back and look at the marketing emails that you sent at least 60 days ago. So 60 days ago and then even the past 12 months after that and go and find the emails that drove the most sales based off your data or had the highest click-through rate and you can reuse those emails in this sequence. Also, if you're someone who's promoting affiliate offers, you can ask the affiliate manager of that product of that offer for email examples, for swipe files, things that have worked for other marketers that have been promoting that offer. Most good affiliate programs are going to have email examples and swipe files that you can use or purpose to your marketing emails. You can also ask the brand for their best internal emails. So you can say, "Hey, what emails are you sending to your list that are driving sales? I would like to see those so I can edit them and use them to send to my list, too." Now, if you're someone who has absolutely nothing, you've never done email marketing before. Again, you got to put in a little bit more work. That's okay. It's worth it. Um, if you don't have a marketing email sent before, if you don't have an affiliate offer to promote, just start now. It's well worth investing your time into this. You can spend a couple hours or less and write five good marketing emails for your product or service, or you can go out and join affiliate networks, reach out to brands that have a product that's that's a great fit for your audience, and you can start to see what's working for them and ask them for marketing emails that you can edit in use. So, now that we've built out that sequence of five to 10 marketing emails with that segmentation or with that um that sequencing, I should say, step three is to add your money button segment to this automation. So, the people in that money button segment receive the marketing emails that you set up in this segment. So, you go back to your segment, open it, click the quick export button, choose add to automations, and this is going to put all your most active users into the automation you just created. So, in B it looks like this. So I go back to the segment. I click this button down here with the arrow. I click add to automations and I add that to the automation. And then I publish that automation. This is the segment. Um after I publish the automation, I should say the segment of your best subscribers is going to start receiving the emails in this automation immediately. And u lastly, you can choose to set up re-entry. So that looks like this. When you go back to your automation and you click the addit button at the top, you can choose to allow re-entry. And most people are going to select no. And that just means that after someone goes through those automation and goes through those five or 10 emails, they're not going to go into the automation again and receive the same emails. But if for some reason those emails might be relevant later, you could set up re-entry so that they can reenter the segment 30 days later or 90 days later or something like that. Or maybe if you're adding in updated emails in the automation, you can choose to do that. But most people are not going to allow re-entry just because they don't want the same subscribers to receive the same emails again. Step four is to wait. Your best users are going to receive your best money-making emails over the next 7 to 30 days. And then as more people on your list meet that best subscriber criteria, they're going to get put into this automation and receive those emails, too. Once that happens, you're going to watch the money roll in because you're sending your best stuff to your best subscribers when they are most engaged. Step number four is to keep going. You can add more emails. Add more marketing emails to automation. Maybe if you just started with five or seven, you can get up to 10 or 15. You could find more lucrative affiliate offers to add to this automation and write marketing emails for those. And if you're using this for affiliate marketing, you should definitely promote more than just one offer so you have more ways to drive sales and make money. After about a thousand people have completed this automation, you can see where you can improve the performance of these marketing emails. If an email, for example, got lower open rate than the rest or lower open rate than your average marketing email, you can test out new subject lines to try and get a higher open rate. If an email got low click-through rate, you can test different call to actions, add a button, try a different offer or value proposition. If the content in these automated emails becomes outdated, you can fix it. And that's it. This is something really simple you can implement hopefully in a few hours or less. And it's probably the most effective email marketing strategy I've ever heard of. than used myself. Matt Pollson knows what he's talking about. I mean, he's doing $50 million a year in sales largely from his email list and his newsletter. So, if this quick video is helpful, drop a like, subscribe, comment any questions you have about this below, and I will answer them. And if it's hard to kind of implement all this in video form, I do have a full guide on the email money button linked below. That will be the first link in the description. And if you're someone who needs an email service provider, I recommend Beehive. I'll put a link to a discount for Beehive in the description below, too. A lot of people listening probably don't have enough subscribers to do this. So, if you're in that situation, click below and get my free guide on how to get your first 1,000 newsletter subscribers in 30