Thank you. Thank you Michelle. Great to be here and uh thank you for thinking the time to come to this session. uh Charlie Mer had given a talk a few decades back at Harvard uh the psychology of human misjudgment and then later he revised uh that talk for poor Charlie's Almanac and um which is uh which is wonderful I try to reread it every year but it took me um it took me many many years uh to understand what Charlie was talking about. Even though he tried to dumb it down for all of us, it to still took me a while. And so I wanted to kind of present um uh some of these things related to mental models uh in a little bit different context and different format uh than he does. And um mental models are are are realities that when we encounter them for the first time surprise us. Uh so we always we already understand a lot of things about how the world works but we'll encounter things periodically which are like huh I didn't think like that was uh that was true. But when we encounter these uh these truths and we incorporate them uh into how we make decisions uh we'll start getting advantages versus uh other humans who may actually work harder and maybe maybe even be smarter and so on. And it's really when you start cascading the models uh together uh in the same direction uh for the same uh effort. Uh that's when you get what Munger would call Lulua effects. You know 1 plus 1 becomes 11 and 1 plus 1 plus 1 plus 1 becomes uh over a thousand and so on. So the bedrock model and without this model the other models don't work. So this is this is like if you didn't buy into this model then there's no point looking at anything else and that is that um you take a simple idea and you take it seriously. So when you when you encounter these things that kind of sound strange or sound weird but uh you are convinced eventually that it is reality with the way the world works. uh you have to go all in and uh if you don't go all in then u it just kind of uh just doesn't work. So no matter what we are doing anytime we're using this lattis work of mental models together we always have to have model one which is the take it very seriously. There was a kind of a new age guru in uh Sedona, Arizona. He's passed away now. Uh David Hawkins and he wrote this book called Power Versus Force. And uh when I recommend this book to uh people I know, uh I get kind of one of two reactions. They either ready to throw the book at me hoping it hurts me or they love it. I never get a reaction saying, "Ah, it was okay." I'll never get kind of a middle reaction. I'll get just extreme reactions, one end or the other end. And um so David Hawkins has has this um perspective on um so we we think of the truth as being binary. you know, kind of one or zero. You're either lying or saying the truth. But that's not really how the truth and lies work. It's actually on a log scale. So if we look at this graph and you go in the top right end, right hand end of the graph, that's where you might have Jesus and Buddha hanging out. you know, extreme truth um leading to extreme trust, right? So, we just kind of and you know, us humans aren't going to get there, but that's the extreme end. That's kind of aspirational. Then you go a little bit below that and you get to people like Warren Buffett um and again or Charlie Mer, you know, which is as high as you can get as a capitalist. And um and then if you go significantly below that, you get to many of us. And it's very important in life to try to move as far to the right of that curve as you can because as you move further right on that curve, the payoffs are exponential. So I'll give you an example of kind of why this is not binary because all of us think well you know I'm I always say the truth you know I'm not a deceit truth person and all of that but let's say um my partner and I are going to go out on date night and uh she's she's ready and um she asks me how do I look right and now let's say I think the dress isn't that great you know and I know that if If I say that the the dress isn't great, you should change your dress, right? That might be the end of the date night. So the pre-David Hawkins Monish would have said, "Oh, you look great. Let's go." Right? And the post-David Hawkins Monish will not want to deal with the white lies. And I'll just say that I don't think the dress is great. I think you should train change address right and it may lead to no date that night which is fine but what's going to happen over time is the trust is going to go up big time. So what you have to do as you go through life is get rid of the small lies and the small lies are happening all the time because it just life is more convenient with the with the small white lies here and there. So as you start and if you start thinking about this thing then um you'll start seeing that there's just a spectrum. it's just not zero or one and moving towards the right uh is not that easy. So if we look at a place like Costco for example, they have a rule that nothing gets marked up more than 15%. No matter what kind of deal they get. So sometimes like I think one time this actually happened where they got a very large batch of Levis's jeans know close out and they got them really cheap like you know 14 bucks a piece or something and the team was uh wanting to price it significantly below retail which was maybe you know $50 $60. So they could have priced it at 30 for example and they would have flown off the shelves. And um Jim Sineagal the founder CEO did not allow them to do that. He said we can't do that because once we start doing that first of all we violated trust and and his his buyers and team was telling him you know Jim a lot of money being left on the table and he said just we just can't do that and so Costco is not going to mark up anything more than 15%. And the end result of that is many of us are fanatical about Costco, right? And we're fanatical because that trust is in there. And that trust doesn't get built in one day or two days. It's just cascading sets of actions uh which lead to that trust. And Costco um you know they pay their people more than all the other retailers, a lot more than Walmart pays. uh they have very low turnover. People stay for a long time. The current CEO started as a forklift operator. So people build whole careers there. So it's not just the uh the customers, they take care of the vendors, they take care of the employees and so it's just a great ecosystem with all the trust that's been built in. So it's um to me the this second model and the models I'm going to talk about because we don't have enough time today to go through u all the models I'd like to talk about. So it's just kind of a sampler if you will. But the models I'm focused on today are more focused on uh building a startup or running a business. But some of them you know bleed into regular life as well. Uh like the power versus force, the trust versus truth that that's going to help you in everything. Um then you know we have this Mcm Mark Andre quote that the world is a very malleable place and if you really want something and you go at it with maximum energy and drive and passion, the world will reconfigure itself around you much more quickly and easily than you would think. and um going back about 2700 years. I don't think Mark plagiarized from the opanishads in India but they wrote 2700 years ago as is your desire so is your will. As is your will so is your deed. As is your deed so is your destiny. And then the punchline which is model two is your deepest desire is your destiny. Now when I talked about model one which is take a simple idea seriously um you have to go allin on this. So if you if you want to get the benefit of this you have to believe in it completely. And so if you really want something, it doesn't matter what you know and it doesn't matter what your expertise is, is going to happen. And um David Shenra whose podcast I really like the founders podcast, you know, he says belief comes below before capability. And if you study a lot of the greats in business and arts and music and film and everything, it's all about belief. It always starts with belief and the capability comes later. So if we truly have a passion about something, if we truly think that the world should be different in some way and we go allin on it, it's going to happen. It's a very important model to keep in mind when we're embarking on something new. Bezos talks about these asymmetric bets, you know, high upside, low downside. And he says that, you know, in baseball, if you hit a home run, you get four runs. That's the maximum in baseball. But in business, there are possibilities of 1,000 runs or 10,000 runs. So whenever we're embarking on business ventures, um, model 4 for me has always been the bedrock, which is heads I win, tails I don't lose much. So I configure it in a manner where if things don't work, it's irrelevant. almost no downside and if things do work then it's a thousand runs and we always have choices about how we go about doing things. So for example one of the other models that's going to come up in maybe a few more slides is that we do not need capital to start a business. In fact, 99 plus% of businesses that get started in the US and around the world get started for less than $10,000. And the largest businesses on the planet, the Walmarts of the world were started with nothing. So, and that dovetales into this model, which is that if you're looking to start a business, don't waste time raising money because we don't need money to start a business. And uh if you if you don't put in capital, you don't have a downside. So, model 4 is a really important model. And if you study the the Walmarts and and there's a lot of lot many many founders IKEA and so on, you'll just see that all of them basically the common thread is they just took no risk. They never put in any capital and they scaled it. And another model which is part of the heads I win tails I don't lose much is there's there's 168 hours in a in you know in a week and your employer only needs 40 hours and you can walk and chew gum at the same time. So, the single easiest way to eliminate risk when you start a business is don't quit your job, but take the effort down. So, you're just above firing level. We don't need to once you once you once you want to change the world and pursue your deepest desires, at that point, you're not focused on being employee of the month or employee of the year. you're focused on just someone's paying the rent and someone's paying the groceries. And if you study the whole week with the 168 hours, at least another 40 or 50 hours to put into your venture. And when you put that time into your venture, the cost is zero. And when that venture starts to get some traction, you switch over. That's what I did. And if the venture fails, it's not a problem. We go back to square one. and we come up with some new idea that we're really passionate about and we go for it. And in my case, it was the third venture and I I never quit my job. On the third one, it worked and I quit and I moved on and it it was just fine. No problem. And then, you know, be a shameless cloner. So Sam Walton said that there has never been a human that came before him and there's never going to be a human that comes after him who w visited more nonwall Walmart grow stores than he has. He spent an inordinate amount of time in his whole life going through competitor stores. anytime he was visiting any Walmarts anywhere, he would go into whatever other retail establishments there were and he would study the hell out of them. And Walmart is a company that was built with no original ideas. Everything about Walmart was copied from someone else. Sam Walton did not come up with anything new. And one time he went into uh a store with some of his managers and when they came out of the store, one of his managers told him, "Sam, that was such a poorly run operation. Just the whole store was a mess. It was just so terrible." And then Sam says to him, "Yes, but did you see the candle display?" The candle display was amazing. So he he could learn from the worst operators and he extracted whatever he could. Everything that worked at Microsoft was stolen from somewhere else you know. So Word from Word Perfect and Excel from Lotus and um you know Windows from the Mac and even MS DOSs was it wasn't stolen it was bought and um Microsoft spends a lot of money on research. Nothing's come out of that. You know, everything has come out of cloning. And uh even now with all the AI and everything else that they're doing, it's not coming from inside, it's coming from outside. And so cloning is a very powerful model. Um there are many smart people around who already figured things out and the world can accommodate multiples of the same thing. So just because there's a Starbucks doesn't mean that no one can do another coffee shop. So cloning is a really powerful mental model to think about. And then you know uh Buffett says that if you hang out with people who are better than you, you get better. You hang out with people worse than you, you get worse. Now when you look at model six, so the important thing about these models is that they only work if you take them very seriously. So what that means is if you buy into this model, you would um make a list of all your friends and you would categorize them. Which ones of them do you think are better than you? Which ones are worse? and the worst would be wiped out, gone. So, we don't care about loyalties. So, if you buy into the models, it's the models we care about. And so, if you like Joe, but Joe is a yo-yo, Joe is going to pull you down. So, you have to decide, do you want to be pulled down or do you want to go up? And so this is, you know, model six is difficult because you have to be a harsh grader. Even model two is hard because you got to get rid of the white lies. But when you start making these changes, it opens up the space. When Joe is gone, Steve can come in. And that's what is important. Bring Steve in, let Joe go. And then you know there's some hiring hacks which are like you know hire slow fire fast hire for capability not scale. I have I don't have many people in uh you know in Austin there we've only got three full-time employees. All three of them were hired hired as fresh grads. I don't have anyone working for me full-time who had any experience anywhere before they were hired. and I can't do without them now because they know too much and they're really good. So when we when we go after fetch grads, we go after capability, we are going after a amazing pool. And when we're trying to hire someone, the important variables are they have to have very high integrity, they have to have high intelligence and they have to be very very energetic. We we have to have all three skills. And uh so these are just simple hiring hacks that work really well. Incentives are a lot more powerful than you think. Mer used to say that every year in his life he would encounter some nuances about incentives which told him that whatever he thought about the power of incentives in the past was not enough. that it was even more powerful than he than he thought. And these two books actually are very good. One is Copy this which is by the founder of Kingos and Les Schwab ran a very successful set of tire tire repair and u service shops in the Pacific Northwest and they both were really smart about how they used incentives to scale their operations. So when you build your organization, you have to be very smart about the incentives. Humans are very heavily driven with incentives. And again, I talked about that you don't need money to start a business. You can start it with no business, no capital. This book um Zen and the Art of Motorcycle Maintenance is a very difficult book to read. If you guys pick it up to read it, I suspect most of you will give up on reading it before you get to the end. But please try to read it. And in the first reading you may not understand the book. That's okay. You can read it again. But what what Robert Persig talks about is the intense and extreme pursuit of quality. And he gets that message across in a very roundabout manner but in a very beautiful way. So, it takes a while to kind of understand where he's coming from. He's talking about ghosts in the middle of the book. So, that's kind of where I'll lose many of you. Um, but just per just push through. Push through and read it. And, you know, so it'll show you the power of bringing extreme quality into everything you're doing, which again gives you a a big leg up in life. And it's easier to build a business which is a great business than a shoddy business. If you focus on building a great business with a great foundation, it's easier to attract the people, it's easier to get the customers, it's easier to get the whole ecosystem to work with you. So even though it's kind of more harder treading up front, um playing the long game, never thinking of an exit, making it your life's work, just wonderful things to do. The purpose of business is not to make money. The purpose of business is to deliver a great product of service to humanity. And if you do that, the money will follow. So if you start with the notion that I'm going to be an entrepreneur so I can get rich, uh you're not going to get rich and it's not going to be such a fun journey. But if you start with the idea that I'm going to serve humanity in some great way, um there's a basis to actually get there, which will be great. And um when I when I started my first company, I put a value on my own time. And at at that time I would have valued my time at I don't know 50 or $75 an hour maybe 100 bucks an hour or something. And I thought about you know anything that could be done for less than that um I was happy to pass on. And almost everything you want done can be done for less than 100 bucks an hour by somebody else maybe much less. And certainly for a few hundred an hour almost everything can be done. If I were to look at it today, I would put my value at, you know, probably a few thousand dollars an hour or something. And I should only and I try to only work on things that I'm, you know, intensely excited about. And I try to um have a team that can that can work on the rest. And so it's really important to think about this thing from a efficiency point of view and uh bring in a team which can um help with you on it. So I talked about these 13 models and um when you're building a business and you know you apply all 13 models at the same time there's an exponential effect because each one by themselves is pretty powerful but when you start cascading them together you get a huge edge. And I was thinking when I um I I was reviewing these slides and I realized there's a bunch of other models that I um use when I'm running a business. So for example, one of the things I realized um is that whatever idea you come up with when you have some startup or some business you want to start, whatever idea you come up with, that idea is not going to work because you came up with it in some ivory tower between your ears which is not a good place to find great ideas. But what will happen is that when you present that idea to your potential customers, they are going to tweak your idea. And so the important thing as a for an entrepreneur is to be in listen mode and to be listening really carefully. So for example, when I when I was um working on my third startup just before I quit my job and um I had a slide deck and I used to go make presentations to potential customers and I was kind of would take like half a day vacation when I was doing that. And so I was at this large bank in Chicago and I was going through my deck and um the CIO who was sitting in the room um I went to slide 11. He said go back to slide 10. So I took it back to slide 10. Gave my spiel again. Took it to slide 11. He said go back to slide 10. Again I gave my spiel went to slide 11. He said, "Do not move the slide from slide 10. I have no interest in any other slide. We're only going to sit on slide 10 for the rest of this time." Okay. So, I said, "Amen." You know, we're going to be on slide 10. And I realized when I went back that slide 10 was addressing a very severe pain point he had. And that was the only slide that really because I was saying we can do X, we can do Y, we can do Z. He wasn't interested. He was only interested in one thing. And I realized that not just him, but everybody else is only going to be interested in slide 10 and they're not going to be interested in anything else. I had to listen. So if I listen, if you listen, your customers are going to tell you what to do. So what I did is I redid the deck and slide 10 became 20 slides and all the other slides went away. And and then after that when I went for the next presentation 15 minutes after I finished there was a purchase order and it just kept going because now it was pinpointed laserg guided missile going to exactly what was painoint because this guy's painoint was everyone else's painoint as well and there's no way I could come up with it is beyond my pay grade to ever come up with that. So your customers will direct you to what you need to be doing and whatever you tell them that you want to do for them is not going to be correct but you have to listen and it'll be sometimes it's slightly off sometimes it's significantly off but if you listen they will educate you. So that's an important model. I didn't include it, but it's a very important model to keep in mind is that your customers are going to tell you uh what's going on. And um another another model which is very important is any market that you're going after two or three players will have 80 to 90% of the market. It doesn't matter whether it's, you know, paper clips or airplanes. So if you say that this is a $10 billion market and I only need 2% of it, it's not going to work. What what that means is that you have not done the segmentation. So what what needs to happen is you need to say okay this is a market of this size and my offering is so good that I can take 70% market share. So if you start out saying I'm going to take 2% of a large market, you're going to fail. But if you say I'm going to take 70% of the market, you've got a chance. So when you start putting all these models together, so these were models that were focused on running a business or you know starting a business and that sort of thing and Charlie's models are much broader than that. You know they go through life and other things. So I want to kind of give you a little bit of a different uh you know we kind of going to switch gears a little bit now. So, I listen to the Founders Podcast every day. Just raise your hands. How many of you listen to the Founders Podcast? We've got a few hands, but it needs to be a lot more hands. So what I found with the founders podcast is he has about 412 or some some number of episodes like that and he reads a book and it's not a summary of a book but he really analyzes it and he kind of correlates it with other other books and so on. So what I found is that there were books that I had read um you know these are mostly business biographies and so on but he's also talking about artists and you know Picasso or Michelangelo or uh you know Winston Churchill so you know Alexander the Great is Ernest Shackleton just all over the place you know he's got all these leaders in different fields what I found is that when I had read a particular book and then I listened to the podcast. I'm getting insights about that book from the podcast that I never got when I read the book. And this I noticed over and over again with multiple episodes. So what it what I realized is he's a far better reader than I am. He's much better at reading a book than I am and he's much better at extracting because what he was extracting from these books that I had read, I wish I had extracted that because those were real nuggets. And so I realized that if I read a book, you know, I can maximum read maybe two books a week if I'm going full out, more like one a week or something, but the podcast is one hour. And usually I'm listening to at least an hour um a day of u founders podcast. So I I said, "Wow, this is like the Miller commercial. It tastes great and it's less filling. Only people of my age would understand that." you know, the younger crowd has no idea what I said. So, what I realized is that it's better for me to listen to a podcast about a book that Senra has done than to actually go read the book because the book's going to take me 10, 15, 20 hours. This is one hour. After 20 hours, I'm not getting the extraction that he's giving me. So, it was just amazing. So it was like taking the first model which is take a simple idea and take it seriously. The second thing is that when we read books we censor them. So we choose what books we want to read and that distorts kind of you know it kind of narrows what data we're taking in. I have no control over which books David Sra puts in the founders podcast. And so I decided that I'm going to listen to every podcast he did no matter what the author or subject or whatever is because I'm going to take all those inputs because that will introduce randomness. That's another model. Introduce randomness into your life. Charlie Mango was a big proponent of that because that introduces randomness. Randomness is really important. And so the founders podcast I think made me so much more efficient. So I've now listened to about 270 of his episodes. I started with the most recent one. I worked backwards. Now I'm listening to the episodes that were recorded September 2020, but I'm going to go all the way back to probably in the ne next maybe six or eight months or 10 months. I'll finish all of them. Business breakdowns is another one which is great. Acquired is another one. So I'm going to like, you know, overdose, go all in, take it seriously, extract everything from these podcasts. So I think that the podcasts are great uh and we should go all in. So that's an example of another mental model where you combine model one and model 14 and it gets you somewhere which is a great place to be and I think if you read these three books you know poor Charlie Almanac influenced by Robert Seldini who's a good friend and the one I came across most recently because of the founders podcast is one by Kevin Kevin Kelly. I think these three books are better than any college degree. They're going to teach you a lot more than any college can teach you and they're so accessible and they're so cheap. So, it's just really excellent. Um, best things in life are free. And there's, you know, this is not all the models, but these are zillion more models that we're not going to be able to talk about today. So sad. But maybe they'll have me back next year. We can start diving into this. But I want to go over the first model, you know, fast is slow. So there's a good friend of mine, Yongpin Dwan. Let's call him Ping. I call him Ping. So Ping is the founder of Oppo and Vivo, which is which does huge uh mobile phone brands in China. They're like right after um Apple and Samsung. They might even be ahead of Samsung. And um when um so Ping lives in the Bay Area, his companies in China. Um he's a billionaire many times over, private company. And he goes to meet his management team once a year for about 15 minutes. And so he goes to China. there's this, you know, big huge boardroom table setup and they put Ping at the head of the table. And Ping says that I say every year I have a different message, but he said, "One year I went in and I said three words to them and I walked out." So I said, "Ping, what were the three words I you said to them?" He said, "I said fast is slow." Okay. And he said then the entire team spent about three months trying to figure out what those three words mean. And he said after three months they figured it out and then they killed all the competition. So and then you know I know he's going to hate me for saying this. So his email address is fast is slow atyahoo.com. Okay. And so Ping is all in on this and it might take you a few months to figure out like what the hell does fast or slow mean but um but I think it's worth figuring it out. So um uh yeah so if you look at if you look at those models there's like a lot of different things over there u in that list and uh we'll talk about them some other time hopefully. Um let me take a look at some of your questions and then we'll we'll go into your questions. So model six at the beginning everyone is better than you over time. What happens when you become better than them? Do you boot them? Of course. We're not loyal. So you either decide you want to be loyal or you want to grow. And so you you know figure it out. Can you think of a decision in your life that demonstrates the power of a mental model working in practice? Well, it's not one thing. The my whole life is that. So I can rattle off a zillion things. So, you know, Michelle had introduced me. I forgot to tell her that whenever I get introduced, I don't want him to talk about anything except that I have a lifetime ban in Vegas from playing blackjack. Okay. To me, that is the highest accomplishment, not all the other whatever else she said. So I came up with a system for you know playing blackjack which did not involve counting cards and going to the model of belief comes before capability. It took me a while to I I believed it could be done. Then I actually did it. Then I actually started going to the casinos and I executed on it. Made a lot of money. And then um I was at this CD casino in Vegas which had a single deck blackjack game which had a very very thin odds where my system would would work and the manager came and sat next to me when I was playing. I knew him well and he tells the dealer stop dealing and she was dealing around a set of cards and she was continuing to just finish that hand. She he said he screamed at her saying stop right now and so she was like kind of taken a back so she just stopped and then he said uh Mr. Bri, you can come to this casino anytime you want, but you cannot sit down at the blackjack table. And I said, why? He said, your system, we cannot beat your system. So I told him, you know, I'm not counting cards. He said, it took us six months. And he said, I I know you're not counting cards, and that's why it took us six months of watching all the tapes to figure out that whatever you're doing, it doesn't it's we we're on the losing end. And so that was an example but you know the thing is that repeatedly I found the belief comes before capability is so powerful uh because whenever people start businesses and you can look at any business from you know Ford or Microsoft or whatever else the founders don't know they don't know what they're doing they're kind of figuring it out on the fly and so that's a very important important model the power versus force model of the thrust versus truth. I mean, that's to me like it's like breathing, you know? It makes life really easy because you don't have to do any lies. You just kind of lay it out the way it is, you know? So, that just makes life life simple. And so, um, yeah, there's there's many many models. I mean, I'm I'm using them all the time. Um, so let me look at your some of your other questions. Um, which model has has had the single biggest impact on your life? Um, so I would just say it was actually um it was actually the Munger talk. the Munger talk, even though Charlie made it really simple, actually took me many decades to actually figure out what he was really talking about. But the the notion of understanding that 1 + 1 is 11 when you're cascading these models. And I actually Charlie had mentioned it, but it took me a while to figure it out. So actually once you start putting these models together, that's when you really start seeing these exponential effects. And um um so I I say that's one thing that you can keep in mind. Then uh you know you mentioned podcasts or books are better than reading. So are you not for reading? You don't believe in a it's a muscle. Everyone should Well, I'm reading all the time. I'm just saying that um I definitely want to give podcast like David Sandra's founders podcast enough bandwidth. But I love reading and my whole job description reading. So it's not going to be gone or anything like that. But I realize and many times I'm looking at books that he hasn't you know uh dealt with or anything. So then uh I'm on my own over there. So the reading is going to continue. I don't think you can get away from the reading. And what is the main outcome of the models? Do you think is it it is just success or happiness or happiness also? Yeah. So the models are not just about success. Uh they're definitely about happiness. I'm I'm actually not focused on success. I'm focused on happiness and um so the models actually crystallize things and you know like I talked about you know the harsh graders and you know getting rid of the yo-yos and all that. It sounds harsh but life becomes happier just because because when you have certain people in your life you cannot have certain other people in your life and so you life is about choices and many times they're hard choices we have to take um take that um belief before capability. Can you train for belief above my pay grade? I don't even know what that means. So I'll leave that to you guys. Do these models mainly apply to tech startups or can they also work for something like opening a coffee shop or lo yoga studio? In fact, it applies more to the coffee shop or yoga studios than to a tech startup. I'm not a tech guy. So I'm a non- tech guy. And one of the things that happens in the media is the ventureback startups get a lot of press. There are more than a million businesses started in the United States every year. Less than onetenth of 1% of them are venturebacked. So 99.9% of them are the coffee shop and the yoga studio and the Chinese restaurant and all of that. And these models front and center absolutely apply to those. So that's where in fact that's where they should be applied. Don't leave us hanging. What was the blackjack system that got you banned? So you know when I when I used to get this question before. So there's there's a casino in Vegas called the Elcortez. Uh, how many of you have heard of the Elcortez? Oh, we've got a person who's been there. That's great. So, the Elcortez was built in 1942 by actually built by Bugsy Seagull, whom you guys might know, who was later, you know, gunned down for overruns on the flamingo. So, he had done the Cortez before Bugsy before he did the Flamingo. And the Cortez is in downtown Vegas, but it's slightly away from the main downtown drag. And so to induce people to come in, they came up with a single deck blackjack game with the best odds um for the player of any blackjack game on the planet. And so there's a website called bj21.com. If you go to bj21.com and I want to clarify, I have nothing to do with this website and I don't gain anything from whether you go there and spend money on it or not spend on it. So just a disclaimer on that. Um some guy who I don't know runs that website. But what he does is every month he creates a new PDF which gives the odds of every blackjack table in North America. So for example, if I look at the win Las Vegas, they have three or four different kinds of blackjack games. It tells you how many tables of each one, exactly what the rules of each one are, and exactly what the odds of each one are. And so when I looked at BJ21 many years ago, I just scanned the whole, you know, maybe 30 40page PDF for the odds of everyone and I found that the Elcortez had the thinnest house edge of any casino. I think the house edge was.13%. And um and so I said, "Okay, this is the place to test my system because they only have a.13 system uh 113% edge." And I don't have the time here to go through the whole system. And I don't want you to take away the fun that you guys will have with figuring it out, but I'm going to give you some hints. So you can take those hints and then figure it out. So the hint is really simple that blackjack is a game which has streaks. So it's not like you have one hand you win and one hand you lose and one hand you win and one hand you lose. Even though approximately you know the odds are 50/50. What can happen is you can win five hands in a row and you can lose five or six in a row or win three and lose three and so on. So you have this kind of dispersion of uh what is happening with the wins and losses and if you had a system so let's say for example um I'm playing so there's a couple of things I just want to give you some rules so let's let's say I'm playing a $10 minimum bet table right so 10 some table which is $10 minimum which may not even exist in Vegas anymore but let's just humor me for a second. So, let's say there's a $10 minimum uh bet table. The first rule is we need 200 times the minimum bet in our in our pocket. So, if I'm going to play a $10 minimum, I need $2,000 in my pocket just to take care of the roller coaster ride that is blackjack. So, we're going to have 2,000 with us. We're going to play a $10 minimum. We are going to play a very simple progression and I'm going to go fast here, but there'll be a video you can see this again. Um, so the progression is 10 10 15 20 30 50 70 100. When you hit 100, you stay there. What that means is if I kept winning every hand in one after the other and I just won like 15 hands in a row. My first bet is 10 bucks. The second bet is 10 bucks. The third bet is 15. The fourth bet is 15. The fifth is 20. 20. So 10 10 15 20 30 50 70 100. When I hit 100, it stays at 100. So if I won like 40 hands in a row, I would just be doing a 100 after that. Now, the moment I lose a of a a hand, I go back to $10. So usually what's going to happen? 10 10 15 10 10 15 10 10 15 15 20 10 10. That's what's going to be capping. And it'll be 10 10. If I lose like four hands in a row. Now, if I get a blackjack, I skip one level. If I get a double or a split and I win both, I skip two levels. And if you think about it mathematically, what would happen is on average, your winning hand is going to have slightly more money bet than the losing hand because of the way you're doing the progression. So, I'm not counting cards. No need to count cards. In fact, what confused the hell out of the Elcortez people was they were playing single deck and they only played half a deck. So, they only playing 26 cards. But if I'm in the middle of the progression and a new deck comes in, it's irrelevant. I'm continuing the progression. So, they said he's not he's placing a big bet on a brand new deck and a brand new deck has no favorable odds for the player, which took them six months to figure out. Uh, and I don't think they still figure it out, but maybe once they watch this video, they'll figure it out. Um, so basically what what ends up happening is your average losing bet might be $10.50 and your average winning bet might be $10.75. And if that delta is more than the.13% that the Elcortez is offering, they are in big trouble. And they got into big trouble. And so now, um, I need to go to the double-deck games in in Vegas, which the odds are, and I'm not so close because I used to be in California with like a 40-minute flight. Now it's like more frictional cost, and I lost interest, but now the the best double deck games are.19% odds for the house, which is still very good. And there's a few of them. There's Treasure Island, there's MGM, Arya, Bellagio, but the minimums are higher. So, for example, if I play at the at the area, the.19 double um one n% house odds, it's a $500 minimum to play 200 times 200 times 500 5,000 50,000 I got to sit down with 100,000 if I go to the area. If I go to the MGM $100 20,000 I need to sit down with 20,000. So, usually the what people run into problem is they have $1,000 in the pocket, they put $1,000 bet down, $100 bet down, and then that's the end of that. So, more blackjack than I ever wanted to talk about today, but that's fine. Let's see what else there is. Is there room for educating or developing the folks that may be bringing you down? Man, people are so upset about the chopped liver approach to life. Well, we can we have limited bullets in the gun. So, you can dedicate your your life to uplifting these folks and ignore everything else. And that would be a well-lived life, not the life I want to live. So, that's not for me, but it may be for you. But I would just say that one of the important mental models is focus. You got to go allin on what you're passionate about. So if you want to uplift the people who are below you, please make that your life mission. Don't try to do that as an extracurricular project. It's not going to work. How how do these models apply to professionals in creative industries, musicians, writers, artists? They absolutely apply. So, Seinfeld wrote a book called uh Is That Something? Anyone read the book? >> Anyone a Seinfeld fan? >> Read the book. So, so here's what Seinfeld said, okay? He sits down every day with a yellow pad for hour and a half to two hours and he thinks about whatever has happened in the last one or two days and he sits and writes it down, right? and um he also goes back to the thoughts he wrote about in the last few days. So s so you know standup comedy is very hard and what Seinfeld is doing or what Larry David is doing is not random. There is a lot of work and there's a structured approach to work. Uh the guy who did uh Charlie Brown you know he passed away I think and uh I think he was worth billions by the time he died. But the thing is every day he sat down went to work for eight hours on coming up and he said the cartoons were simple but the story lines and all were complicated. Right? So the thing is that in and then you know I think uh David Sandra has um a bunch of these uh podcasts on these musicians and I don't remember some of the names but there were some of them which he was talking about extremely structured and if you know you look at people like Jay-Z and all that you know the amount of or even if you look at um yeah so the amount of like background profound research they did on all the previous artists who came before them. And um so the intensity of pursuit applies in every field. It applies in the most creative fields and it applies in the most technical fields and everything in the middle. So absolutely if you're an artist or if you're a musician I I would say that you could if you're an artist or musician just you know even if you don't want to listen to everything Senra has in the founders podcast just look listen to the ones which he has on the musicians and the artists and all that I think you'll get a lot out of it and um are there ever times you choose not to follow mental models I have a lot of vices I'm human you know so yeah sometime sometimes I do things that are self-sabotage. What can I say? Just the way it is. Use hacks to improve yourself. What hacks do you use to improve yourself? Well, the mental models I'm continuously kind of collector of mental models and when I encounter something which is going to uh which I think is going to help me then I want to go all in and bring those in and definitely want to use that. If you could say something or give some advice to your 18year-old self. Well, I'm going to be 62 in a few months, and it would have been a huge advantage for me to have heard this talk when I was 18. that would have been I don't know if I would have comprehended it or I wouldn't have gone all in but I I'm hoping I would um like to listen to my future self you know knowing that it's a future monish talking maybe I would pay attention and uh yeah then that could uh be very helpful so anyway I hope you enjoyed it and I certainly did and I wish you all the best hope you have the enjoy the rest of the >>