how to design your business the first question you ask is who is it for now this is where a lot of people get stuck and it's because they overco complicate it it doesn't have to be it can be very easy you want people who have a shared interest with you they have the same goal as you or they have the same problem to solve and so an easy way to think about this is scratching your own itch because right now if there's a problem that you're trying to solve whether it's like I want to learn how to day trade or I want to learn how to flip houses or I want to learn how to paint or I want to learn how to play pingpong all of these things are things that you might be inherently interested in and so one of the easiest lenses and some of the biggest and most successful businesses of all time have been started by Founders and entrepreneurs who are like I suffered with this problem for a long time I just want to solve the problem or find the solution and the cool thing is is that you don't have to be the expert now if you already are the expert you know how to do watercolor paint you know how to paint uh you know how to play ping pong you know how to fix cars you know how to day trade whatever it is like you can be the expert but I think the majority of you will probably opt for something like this which is crowdsourcing which is finding other people who are simply interested in solving the same problem as you and then using the community leveraging your community to help solve the problem together now they can go out find the answers bring them back to the community and then that provides value to everyone else but also and this is a skeleton key of life for you to gain access to people who otherwise wouldn't is that when you put a group together of 100 500 a th000 5,000 people you can then reach out to other people who are way above you in terms of status or reach or following and say hey I've got this community I'd love to give you access to them if you'd be willing to make a 30-minute video with me or do a call with my community for Q&A and people who like you will be able to punch way above your weight class because you can actually provide something to them which is distribution of their message and so you actually get to be you actually get a favor from the person who's doing the Q&A and you are perceived as delivering value to your community and so you get a win-win for everyone so right off the B you probably know if you're an expert and if you're not an expert this is probably going to be the path for you and school's been built to facilitate this model so that you no longer have a reason to not get started the next question you have to ask is do I want my community to be free or do I want it to be paid if you're just starting out start for free get people in the community find out what they like start providing value to them learn how to actually run a community and then at any point when you feel confident enough that you can provide value to an audience and that that audience in of itself is valuable you can flip it to paid and so the nice thing is that this isn't an irreversible decision you can start here and then eventually move to paid when you feel confident and if you're already confident that you can provide value to an audience you can start a paid right up front so now that you know who you're going to be solving problems for people who have the same interests problems goals as you you're scratching your own itch you're figuring out whether you've done you're going to go crowdsourced if you don't know what to do expert if you already do free if you're not as confident paid if you already are so the next question is what are you actually going to put inside and so there's three big buckets of stuff you've got access which is the people in the community gaining access to you so believe it or not especially if you're new to this if there's a 100 people who all want time with you your time becomes pretty scarce really quickly and so access to you becomes valuable in and of itself and there's lots of ways to do this and I'll give you some examples in a second the second thing is content itself because this is a closed area so you can put content that you don't put public or that you can make exclusive all of these things are about being exclusive to the community the third is events now events can be digital they can be in person so you can do a wide variety of types of events it can be with lots of people it can be with very small people it could be going on a hike or could be doing a big digital conference any of these things fit within what you could put inside and so the idea is that you want to create a schedule or a Cadence around when you're going to be providing these things and so for example for access it might be a Q&A call with you but it might also just be giving access to people that your community doesn't otherwise have access too and so if I were fixing cars as my my group cuz that was what I was into then I would find a Master Mechanic or something like that or who worked on this really type of historic car asked them to do a Q&A with my community now if one of my community members just tried to reach out to that guy he probably wouldn't respond but if I've got 2,000 other mechanics or people who are interested in cars he probably would and so they would gain access to people they otherwise wouldn't with the content you do things that you or the community creates that provides value now everything I just listed is is not an exclusive list of things you can do you can do anything that you can possibly imagine that provides value to your audience and so two easy questions to think about this is if you're scratching your own itch what do you think is epic if you're like man it'd be so epic if this happened that's a great place to start for Value you can provide to your community the other way to do this is just ask them hey guys what do you think would be cool and remember you now have the collective asking power of the whole community and you are their champion to go ask on their behalf and so don't take that responsibility lightly and you'll be amazed at what doors can open now what actually provides value because people throw this word around a lot so what makes a community valuable I like to go back to the value equation which is from my book $100 million offers there's the outcome of the problem that you're solving so as long as you're all this is why the who is so important so that we're actually making sure we're solving the same problem for all these people but assuming this is aligned which it should be at this point the other three variables are going to determine how valuable your group is which is the solutions and content you make does it make whatever problem you're solving lower risk than if they didn't have that so if you explain how to not blow up your car that would lower the risk of doing this thing or how to not break the tool that you used that would lower the risk of whatever the implementation was if you can help them do it faster they will like you more if it normally takes a year and you can show them a way to do whatever it is in 3 months that's valuable and if you can do it in a way that doesn't make them stop doing the stuff that they like doing or start doing stuff they hate doing the effort and sacrifice then they'll like you more you'll be providing value and so whenever you're thinking about the content or the access or the events this should always be the underlying goal how can I make it less risky for my audience how can I make it faster and how can I make it easier so if you choose to start for free one of the big things I want to emphasize is that you can start here and then eventually switch to paid when you have more confidence and that could be in month two or month 3 or month 6 because you should see this is you're building an audience and that audience is the most valuable asset you have and that you will have over time and so like don't worry about this month next month the month after it's about building that asset and if it takes a little bit of time welcome to business but once you have that asset you can pretty much get yourself set up financially for the rest of your life and so I'm all about doing things fast but I'm more about doing them right and so you can start free and in a couple months switch to pay paid and when you do switch to paid have so much more momentum that you can Skyrocket to the top and win because if you start your community that's paid with a thousand members already in it for example and then you have paid people come in later you already have this super Lively community that there's valuable people there's great contributors it's kind of like showing up to an empty party versus showing up to a party that's already rolling early on in the night at the club they let people in for free and then at past a certain point once there's enough people they start switching and paying for tickets to buy in right same idea just done digitally and so you can do it either way but don't be ashamed or don't be worried about starting for free because you're like when am I going to go to paid you're actually going to set yourself up for a really solid paid Community if you start free first so don't worry about it if you're starting here interested yet good because school games was designed to smash through every obstacle that once stood in the way of starting an online business it's why we have such an insanely High success rate we've obsessed for years about removing everything that stops people from succeeding and that's why with the school games you can succeed without an audience or expertise because let's face it most people don't and so we had to figure out a way to help people win and of the five out of the seven communities I talked about earlier who won the school games in their first month only two of them had organic FS before they started you don't need any fancy software calendars Payment Processing everything you need is already built into school and you don't even have to know what your community is going to be about yet I'll show you how to pick it it's simple and you can do it in less than 20 minutes and if you're wondering well how do I get people invited to my community don't worry you don't have to ask people you know we've made it simple to crowdsource your community just like Evelyn did through school itself on the millions of users we already have on the platform as for Tech skills you don't need any if you have the technology to watch this video right now you already have all the tech you need to start scale and succeed so what happens if you sign up right now well you'll follow our process you'll build a paid Community about whatever it is you love and if you become one of the top 10 communities on the leaderboard you'll join me and other successful Community owners here in Vegas and even if you don't win the first month you get to keep competing every month until you win and then you can join all the alumni and all the P winners to get to the next level worst case scenario you join you do nothing you decide to quit and walk away with thousands of dollars worth of knowledge that you can take with you on whatever business venture you want next best case scenario you take a zero risk move and change your life forever or maybe you're just like Kyle who's never won the games never got in the top 10 and just built a community that makes him $466 a month in recurring Revenue he didn't win any awards but with 3 four 5 grand a month change things for you if so then you're in the right place remember the only guarantee is that if you don't take the shot you'll stay exactly where you are but if you do you could be the next one coming out to Vegas celebrating how quickly you built an online business with consistent monthly recurring Revenue you in Click the button below to join the school games now if you join this month I'll personally on board you live sign up up and I'll see you on our onboarding call on Monday you can ask me whatever you want now if you're worried about starting a free trial we offer an unconditional money back guarantee so if you finish your trial and you forget to cancel just let us know and we'll refund you all right we just want people to win and I'm going to say this one more time because it's important one out of two people who start a paid community in school make money with the average paid Community owner earning $1,360 per month you really can do this click the button and let's get started