The video features a conversation with Guermo, the founder of Verscell, a company valued at $9 billion. The discussion revolves around startup ideas, the utilization of Vzero (a product by Verscell), and insights into building software effectively. The host emphasizes the value of the ideas and the potential for entrepreneurial initiatives.
Guermo introduces several startup concepts that may resonate with aspiring entrepreneurs.
"The value of ideas is pretty freaking significant."
Guermo explains Vzero's functionality and its applications in various contexts.
Data Visualization:
Prototyping:
Guermo shares insights on software development and best practices.
User-Centric Design:
"Fewer pixels are always better."
Iterative Development:
The host invites viewers to engage by participating in a giveaway.
Domain Giveaway:
Invitation for Feedback:
The conversation with Guermo is rich with insights into the startup ecosystem, the capabilities of Vzero, and the importance of user feedback in product development. The video serves as both an inspiration for budding entrepreneurs and a practical guide for leveraging modern tools in software development. The engaging format and community-driven elements enhance the overall viewing experience, encouraging a collaborative mindset among viewers.
I sat down with Guermo, the founder of Verscell, which is a $9 billion company. In this conversation, he dropped three powerful startup ideas that really got me to stop and think. We also went through Vzero, his vibe coding product, to tell us how to make money from it, how to build software from it, and how to use it to the best of its capabilities. I always find when you sit down with the founder of these vibe coding tools, they really, really give you the sauce around how to fine-tune it so you get the most out of it. I'm not sponsored by Versel. I have no relationship with them. Just thought it would be cool to give you some ideas, see how their platform works. I hope you find it interesting. At the end of the episode, I bought a domain that I'm giving away to one of you. I think it's an incredible domain that all you got to do if you want it, like and comment and I'm going to pick one person, one person randomly to give it away. Um, I can't wait to see what you build. Enjoy the episode. >> We got GMO on the pod from Versel. GMO, by the end of this episode, what are people going to learn? Well, hopefully they're going to learn a little bit about my system, how I think, how I use our own tools, how I prototype, how I come up with ideas. I have some ideas that I think are good, maybe most are bad, but some might be gems for some of the listeners. Yeah, I like to uh work in public a lot at we do a ton with open source. Maybe I'll share some of the things that we've been open sourcing that can be great starting points for people that are entrepreneurial. And yeah, >> cool. And I just asked for one little commitment from you. You know, on this on this podcast, we talk about sauce. You know, giving the sauce to the people so that they can, >> you know, can you commit to giving the sauce? >> All sauce. >> I'm all sauce. >> All sauce. No breaks. >> Yeah. >> Okay, >> let's do it. >> Let's go. Let's Let's Let's rip. >> All right. So, Greg, how familiar are you with Vzero? >> I'm pretty familiar. >> Okay. Awesome. >> Yeah. >> Yeah. I I think I've seen some of your tweets. Uh so what you're looking at here, in case you're not familiar, is uh the Versel workspace for VZero. So I'm literally showing you like all this awesome, right? Like our our own uh workspace, how we use Vzero, but you're looking at the favorites, which are mine. Obviously, I created a couple things that I wanted to show you all. So, and by the way, funny little behind thes scenes thing. This is how I pitch product. We have a lot of huge enterprises using Vzero. Yesterday I met with one of the world's largest companies. Um they came to the office and I basically did a version of this. So it's also a little bit of advice for for people watching like how do you sell like do you do decks? Like I try to show product as much as I can. So I'll walk you through a few things that I've created. So one that's one use case of Vzero that's really interesting is free form data visualization. So it's really hard sometimes to explain complex technical concepts that have to do with different things of the versel infrastructure etc to customers. So I use v 0ero a lot to basically give some prompt ideas and then come up with like unique visualizations. So like what you're looking at here is that something that I think could have taken me quite quite a long time to create with like slides or whatever and and and the AI walked me through how to represent this you know how our fluid compute system works and uh create something that I can hand off to other teams. I can hand off to customers can hand off you know I can further solidify my understanding of technical concepts. I actually use Vzero for learning a lot. Uh so that's a fun one. I'm actually really proud of this one that you're going to look at now. So if you're super familiar with Verscell, this might look like our blog. >> And so what I did is I started from the point of view of the Verscell blog and what it looks like. And by the way, if you're if you're curious about uh how Visero works, it's like it's all prompting. And so really what you're looking at here is that when I engage with my Verscell team, I could take two routes is that one I can make a suggestion based on like 10 Slack messages or I can just talk to Vzero, create something that I kind of like and then share with the team. So what you're looking at here specifically is it's a pretty novel component. I think I've seen it this only a handful of times on the internet. So when we launched the Verscell MCP, pay attention to this little component here and the evolution of the video. I suggested to the team that in order to highlight our partners of this launch which were anthropic uh cursor I believe VS code as well. I wanted to highlight them front and center. Uh MCPs are a highly highly highly technical concept. So um I wanted to show you okay how does VerscellMCB work and so I actually cooked on the entire component like you can uh kind of like jump to the different markers and so the then the team can take it implement it they can actually share and sort of copy paste a lot of the code and now this became kind of a foundation of of our blog system whenever we have a change log or we have a new blog post now we have this really cool resource little bit of a spoiler alert We have the ambition that whatever you vibe code in v 0ero can actually become what we call remote components. Imagine prompting on a slice of a website and enabling anyone in your team or organization to do this. So this is a kind of like a little example of like what that would look like. Like I'm basically like prompting the blog. I'm also pretty proud of this one. I collaborated with our head of design on this. He sent me kind of like a rough rough sketch of and I'll explain why I got so involved with this. We're launching a new product or we launched which is already kind of growing sort of exponentially. It's called the AI gateway. Greg, I don't know if you're familiar with things like open router or or AI gateways. >> Yeah, open router we've covered but yeah, you know, explain it a little bit. Yeah. So the main idea is that when you access models, you one might not have made up your mind about which one you need. Two, because of the insane demand for AI tokens, a lot of model providers are unreliable or out of capacity. And three, you always want the best price and performance. And I will actually add a fourth one. You don't want to lock yourself into a model. Even if everything that I just mentioned is perfect, you have the right model, you have the right provider or whatever, like it's not might not be this the smartest thing to lock yourself in. So, we created the AI SDK, which is the universal developer experience for AI. I'm very proud of it. Uh particularly because I didn't invent it, my team did. Uh I invented XJS. I have that going for me. But this is something that emerged organically at Verscell when we were building VZO. Maybe a metaphor for people listening. It's it's almost like the react of AI. It's a very very very cool uh developer experience. So AI gateway is very exciting to Verscell as a company because it's a new entry point into the Verscell cinematic universe. Meaning you can adopt this AI gateway regardless of your whether you're using any other um um Verscell product. And so what I wanted to basically communicate to the team is a couple things like one and and frankly this is inspired by Apple. I have to come come out and say it. I wanted to create this subprouct navigation so that I can go to verscell.com/ai gateway and you believe that that's an entire company. And second, I wanted to show this really cool this is this actually was my idea. This really cool animation that represents how easy it is to switch between models. It's like that easy. Also like we wanted to represent that um you know we support not just our own AI SDK like I said that that reactive AI but there's other options etc. If you go to the page today, does it look exactly like this? No. But that's the point. I was able to have this super highfidelity conversation with the team and I did this on on a way more ride back home. It was actually pretty fast for me to do. Um, let me jump to something that I think um is interesting for also for people to understand how we build VZ. Like imagine that you have the ambition of building something like Vzero. So I have a surprise for you. We use V 0 to build VZO. And so, um, and I kind of nerded out hardcore on this, by the way, because of many, many moons ago when I was 16 years old, I created a component like what I'm about to show. Um, so I'll explain the growth mindset here, like from a growth hacking perspective. Whenever you share a Verscell deployment, you're going to see them uh throughout the web ascell.app. The way to think about this is like this is like the Verscell uh marketing machine. And what I mean by that is that we're not actually spending any marketing budget. Uh you asking for the sauce, this is the sauce, right? Like we created such a great product hopefully that people build, ship, and then say it's almost like saying it was built with Versell, right? And it can be toys, it can be big ideas, it can be your next startup, etc. And obviously we support custom domains. But with Vzero, I also wanted to preserve that identity. It's almost like a communication. It's like a significant bit. You want to communicate that the thing was built with v 0ero. And so by default today, you might have already noticed this, we default to like v 0 as a prefix of the things that you ship and when you when you hit that button, publish, but I was noticing that when people were customizing, they were nuking the vzero prefix. And so I wanted to both give them the freedom to nuke it, but also if they don't mind it, keep it just like they're keeping app. So notice that if I select text and I say Guermo talks to Greg, I'm not nuking it. But if I go to the beginning of the input and I press delete, I'm deleting that entire token. >> And if I press command Z, it comes back. So I couldn't have imagined describing this with any other tool. I could I would have spent more time putting words down. And you know that batch little token thing that you've seen on Facebook when you do an adment mention? Well, imagine it says I actually had tried to do that to be completely honest and no one understood what I was talking about. >> So I just went ahead and built it. And because Vzero is so smart >> like things like the the uh you can tell it well when you hover do this select the text by default. Um all those kinds of things uh are just prompts. So, and for team prompts probably took me like I don't know 15 minutes. Um, so really cool. Um, you know, I could keep going on some of this. Um, we we do all kinds of like product specs, but I also wanted to show you something that kind of became what I would almost say like the foundation for like a real product almost. Did you see this on X by the way? >> Okay. So, and and this is connected to something I think really relates to your audience, which is that I've posted all of these free ideas threads, and no one picked up on this one. So, I'm actually going to like uh you know, uh point this out to the people. I think one person paid attention to this one. So, I had this concept of an AI camera. Um the idea of an AI camera came from a frustration that um my my uh relative takes loves to take photos of the moon and like no no this but like they're so bad. She loves the moon. Heart goes out to her. She she's obsessed with this thing but they're just so bad. And I was thinking um also the the um I just upgraded or downgraded you could say to an iPhone air. the camera got worse. And so I was telling my team the other day, I don't mind because I love the slick form factor and also because I believe that in the future cameras will be inputs or or what you take with a camera will be an input, not an output. And why is it going to be an input? Because every photo will go through an LLM or an AI model. And so that was kind of like the idea. And so I actually because I got this uh iPhone and I was telling the Vzero team about it. We at VZero we don't have Dev Rails, we have Vibe Rails. It's someone that Vibe codes to show the potential of the tool. And so he built this I took a selfie of myself um when I was in London I believe and then I took another one and so uh let's see it here. So I opened it. So you can the idea is that you can choose uh between different filters. Um actually because uh let's see kill Bill because I'm from Argentina. I'm going to go with Argentino. Uh so um photo goes in. So it was actually quite easy to prompt. The success of this and by the way like what I mean by success is like it went quite viral. The success of this speaks to Okay, that actually looks like me a lot. The the success of this speaks to just how simple we made the interface, which I'm really proud of. Um, you know, we obviously it's inspired by the the iPhone camera. Um, we we used really cool prompts for the different styles. So, I'm going to go let's see, let's do another one. I'm going to go with uh maybe more focused. I'm going to go with disco now. Okay. Um, so when Nano Banana came out, I told my team, and by the way, for people listening, I still believe this. Nanobanana is a GPT4 moment for image models and uh and you can create amazing things. I think there's going to be a lot of great consumer products that come out of this, little grade uh utilities. Um, I was showing this off by the way going the meta work here. When I was in London, I was obviously pitching to companies, startups, etc., like what Versale and Vizero can do for you. And I was in a lot of meetings where like this was kind of like the, you know, the the memorable bit of the pitch uh taking a selfie with uh with someone and like showing them what what um what VZero can do. So, uh I actually ended up executing on that idea. So, uh from the from the free ideas thread. So that that whole product that you showed me you made with Vzero. >> Yeah, 100%. >> And how long did that take you? >> Say it again. >> How long did that take you from start to finish? >> So uh it was lunchtime here in SF. By the way, you know what's funny about the importance of And by the way, this is not just me patting myself on the back cuz like I have a lot of bad ideas like you you should see my de team, my chats with my devil uh team. But I do think it's in the age of AI and I think obviously this is gonna resonate with you preaching to the choir. The value of ideas is pretty freaking significant. Why? Because I pitched this idea to a lot of people and like they were like I don't know what you're talking about. Like oh that's cool. You're a CEO. I'm not going to annoy you, but like I'm not going to be mean. But like a lot of people kind of ignored it. But the day that we're at that launch and the and and I saw that the the lens of the iPhone had just gotten worse and whatever, I pitched it hard. It's like guys we have to actually do this. And so, you know, most of the process is actually downloading it into the prompt. And so, there's a lot of debate about like is prompt engineering a thing and whatever. I'll say it again, if you have a vision in your head and if you're able to explain it in English, amazing things can happen. >> So, I think it was mostly so I explained it to my colleague and I told him and in the beginning he first didn't get me. So it goes back again to like sometimes you might get frustrated with AI but but remember like us humans are also not flawless in that department like explaining yourself really really well using the right metaphors etc is really important. One thing by the way that if anyone wants to continue to riff on that idea which I encourage is and by the way you can actually open it in VZero. So like when you click this you're going to go to the Vzero when you click build with Vzero here you're going to go to the template. Um, so I had originally pitched it as Instagram in the sense that like I wanted this to be a preview of what the different filters are going to look like. >> Mhm. >> We implemented it as like the different types of like photo, portrait, whatever, which makes it super um relatable. I think that has a strength for sure. But there's another version uh and this is what's exciting about AI because like the models are going to keep getting better. So the the first push back that I got was, "Oh, no, that's going to cost us a lot of money because you're going to have to do 20 nanobanana runs and whatever." And so we started litigating like, "Well, but you could do you maybe you could prompt Nanobanana to give you a grid of all the permutations and then you tell VZ to slice it and because like the vision was just like Instagram invented filters, we can invent AI filters." So you could have you could have seen Gummo Solar Punk almost like a little preview then I click it and then we do a higher fidelity AI pass. So I think there's a lot more to do with with uh this particular idea. But yeah 100% Vzero there's a nanobana template. So if you go to the vzero community um there are a lot of really amazing starting points right? So we have all kinds of templates that you can use to uh to use as your starting points. Uh there's game if you want to create games, landing pages. Uh I mentioned data viz is really big for us. Um especially for teams that throw unstructured data, CSVs, whatever. Um there's really cool components that can uh when um when liquid liquid glass came out uh like every everyone lost their minds like started trying to create like different versions uh of liquid glass. So uh this is a great place to get inspired frankly like um I I have my own contribution here. Uh I guess I cooked, huh? So, uh, I love particle effects. And >> so, speak of the of the value of vibe coding, we're hosting a happy hour, uh, with AWS at reinvent about Vzero. And we didn't have a promotional artifact that I felt truly proud of. A lot of people, I think, that listen to us are always curious about like, how do you get big on X? How do you get a lot of impressions? And I'll tell you, you know, the uh like just because you have a lot of followers doesn't mean that you you're putting things out into the world that people are interested in. So like I actually use Vzero a lot to cook on visualizations of data and things like that that um yeah that so for example when when NexJS came out and we wanted to communicate that it that in the past 12 months it had five over 500 million downloads >> and then over previous 12 months it had a ton of downloads. >> Uh basically 500 million in in nine years and then 500 million in 12 years. I used Vzero to create my banger tweet. Uh so uh there's a lot a lot of cool stuff here to uh to learn from. >> Yeah. >> One thing I'm learning about you is I know you say you don't have you know you have bad ideas and good ideas, but you do have a lot of good ideas and you have a lot of good taste. Like you're able to, you know, think of, okay, Instagram works like this. Therefore, I'm going to use that as a reference to put it into V0ero. So, you know, what advice do you have for people who are trying to like build their inner gummo basically? >> Yeah. So, you you mentioned something really cool, which is that what comes out of me is good ideas. What started out was probably a ton of ideas, bad, good, medium, whatever. And then there's a filter that happens for sure. >> Yeah. >> I I'm I I try to be a less is more guy. So like what I put out, I have some degree of conviction that it might hit. You also talked about the the the idea of well Instagram exists, therefore you can bring this over to this other product and whatever. I do think that that's extremely extremely extremely important to basically like accumulate a bunch of exposure hours to products in general. So, even just from what I've been doing here, you might have gotten ideas about how Vzero, how I think about Vzero, right? Like you see the the way that we have the community with templates, you uh project, search, um like little nuggets of like how products work uh that I think are are are uh are really interesting. I'll show you actually something also super cool. Notice that when I've been opening these Vzeros, they're in full screen. So like they're ready to be shared. So I care a lot about the first impression that a product has on people and so I can reveal the chat but the chat is not interesting to the presentation that I've been doing. So I wanted to also communicate that to the team and I basically created this like mini vzero inside Vzero to like basically show like imagine a world and by the way the design ended up being quite similar to what ended up landing on at the end. Imagine a world where it's all content. Everything is computer and we hide the chat. So vis there's one version of vis that was like so much chat in your face and the and the nugget of this idea or like the origination of this idea came from watching people use the product. A colleague of mine that works on XJS sent me a a a photo of his girlfriend working on V a Vzero for her education class and she had a big desktop monitor and I saw that half the screen was chat and the other half was the content that she was working on and and and immediately had the idea of like well that doesn't seem right and so the the TLDDR there is that you have to always be rethinking your assumptions, trying to observe how people use your products in the real world. And you know, I I I whenever something doesn't work, when I I I never think, well, um it's the fault of the user, it's the fault of the people, I don't have followers, whatever. It's it's the product, it's the design, it's the idea. When you when you were creating, let's say, the nano banana photo selfie thing, did you prompt Vzero with the reference image of Instagram or were you plainly using English and just explaining what you wanted? >> I think it was all English in this case. Um, which kind of speaks to like there is one defining characteristic that I do want to point out is that you have to be able to visualize things in your head. And if not in your head, like you have to have some close reference so that you can guide this system, right? And so all of this that you're looking at is just maybe paying more attention to the details, right? Like if you open the if you open the camera app, um there is subtleties to the border, there's subtleties to the background, there's subtleties to the gradient. Another big thing that it might might seem small, but it's actually freaking huge is that a few of the initial passes were overly complicated. So, there was a process of trimming stuff down and deleting. If I could actually give one lasting piece of advice to everybody, including my own team is always and myself is always delete, delete, delete, delete. There should be as few buttons, links, etc. as possible on on any given product. And I think we kind of nailed that here because like how much how much attention can people give you, right? Like 5 seconds, 10 seconds. Another not minor thing is this is actually a very good um mobile product. So by having less UI, you are almost forcing yourself to have a good mobile product. What's very interesting about this little app, if you go to it, vzero bananaam.versellapp, ever sell app is that it's it's almost impossible to believe that this is a web app. It feels like you just downloaded a native app which also speaks to the insane potential I think of this vibe coding platforms because we're soon going to launch the VZ mobile app. You're going to be able to create apps like this on the go and we're actually putting a lot of work into the model, the context, etc. to make them really good on mobile devices out of the box. So TLDDR fewer pixels always better and remember that most people don't have time and are on their mobile phones. So you're little you have such a little window to get to get this stuff right. By the way, this just for people listening like uh this idea that you had like the VZero Banana Cam, the 20 different filters that you had. If you wanted to, you know, create an app that, you know, just did a little bit of cash flow and and was a fun project to do, you can unbundle this and just do like Wes Anderson can as an app, right? Or >> I mean, there's just so much to do with this. And you can by the way again you can click open invero you can start prompting. There's so much to do with this. >> Yeah. >> Uh because I mentioned also that the original idea by the way I also will give credit to my colleague who suggested to focus it more on selfies >> because let's analyze the ideas thread for a second right AI camera was the first idea. Um, and I was thinking a lot about another inspiration for this, by the way, was like we took a business photo uh with a group at a at a large bank and it was so awkward that we had to take like five or six and I joked because obviously the conversation that we had had was about AI. I joked to them saying like, "Oh, don't worry. AI will fix this." But in reality, it didn't. Like we took a lot of bad photos and uh we took six of them. It was awkward. The lighting was bad. I was like, "Guys, like, so to give you context, this was in a high-rise, New York City. The background was all sun and the skyline of New York." And I remember thinking to myself, AI has seen that freaking uh I mean, it's beautiful, but it's seen this skyline a gazillion times. Yeah. Uh we are very clear on the photo. The lighting is not good, but our bodies are very clear. All it should take is by the way it shouldn't even take a prompt and and this we didn't explore with this idea but you could ask AI first to critique the photo. So >> um that process that I did of saying oh the photo is garbage I'm sure GBT5 would do as well. Uh and so once you get that critique from GBT5 you give it a nano banana. And so this is why I also believe that people sometimes fear that like the one model is going to take all the jobs. In reality, most cool things happen when you combine models, combine ideas, market it well, focus it well, create easy interfaces, etc. So, I think since you're since we're riffing on other things that people could do, the automatic perfect photo app where uh or the lighting fixer photo app and whatever uh especially if people can build the muscle memory to always go to you when they're taking that kind of photo. Um, >> so by the way, it's fun to con compare it now cuz like I believe that AI camera was probably the best of the bunch, but it wasn't necessarily the one that people got the most excited about. >> So, what other ideas are in this list? >> This created a lot of excitement that I'm still bullish. >> So, it might I might cook on it at some point, but obviously encourage people to try it too. Um, so I believe that forms need to be disrupted with AI, period. All forms, contact sales forms. Uh, we're going to be doing an experiment on versell.com for this. I think other I heard rumors that other like big tech company's going to try to do like a conversational sales form. I think it's gonna be really interesting because like the the classic thing is so if if we go to versell.comcontact and then I go to contact sales we do have personalization here like we're trying to like eat our own dog food right so like it knows that I'm from the US it actually knows that I'm coming from an enterprise so it's asking me a few more questions etc so we're constantly doing experiments on this but like what if you didn't have to fill out a form and and some people by the way might think like why don't you just ask nothing but like the email. Well, interestingly, we've done the experiment and like we get such an insane amount of input that to triage and get more signal out of it, we actually do need more information sometimes uh to actually be able to prioritize who we talk to. And so, we do need more information, but a chatbot could ask you that for the follow-up. And so, that's an experiment worth doing. The other one is and and by the way, type form I think cooked like I I wasn't trying to like tell Typeform like sorry guys like it's over. Quite the opposite. I think Typeform is really inspiring here because they created >> a I'll say this in in in in earnest a revolutionary UI for forms >> because they broke it. They I think they empathize with like the problem of like I don't want to see the daunting list of 100 questions. I want to see only one question at a time and going back to like fewer pixels are always better. I think a type form maximizes the chance of success and minimizes the chance of er error by just having the user do one thing at a time. But conversational AI also ask for one thing at a time. And so imagine if you had basically an interface where you define the data that you want and then you let the AI create the intake interface. It might have elements of a form by the way, but it might just be purely conversational. >> So I mean two questions. One is h how big of an opportunity do you think this is? And two is if you were going to prompt V0 to to do an MVP of this, how would you do it? >> Yeah. So, how big can it be? Well, forms I think are the most underrated like fundamental particle of the internet, right? Like nothing happens unless like the the most interesting of the internet is capturing input from somebody. >> It's a primitive forms is a primitive of the internet. >> Yeah. So the TAM I'm going to sound like wannabe entrepreneur here like the TAM is the entire internet the TAM is the entire world. Uh but I do think that like I think for this idea to succeed though maybe needs to be narrowed down to like it's not just forms with AI but like a specific use case one company that I think has done phenomenally in this idea of like we're making forms more whimsical more domain specific etc. is Partyful. >> I see Partyful as like a really cool specialized form of sorts. And so the idea is big. Uh the problem is that I cannot yet tell you like the exact incantation is going to get big. So that's your job. But um I I'll tell you people have the need to create Google forms or type forms all of the time and they're willing to pay for those products. And so what I would focus on here is like can you demonstrate that by creating a more AI native interface? And by the way, when I mean a native interface, I want to be really clear is for the for the submission side as well as the creation side because what if there's like the fastest way to create a form on the internet because you just paste what you want to know like build me a form. You you're not even going to say this because this is going to be like cool forbuilder.com and whatever. You're gonna say need data on what this user thinks about my product and because I want to qualify them for early access VIP application like something like that. And so AI is amazing because AI is so good at knowing what more most what what the information that you're after is. And so it's going to save you a lot of time. Most form builders have all this like drag and drop and click and select the type of the question and whatever. No, no, it should all be AI. The other thing that you can set out to prove is that you can have a more dynamic conversational UI to submit. Um maybe even there is a way where you reach out to people through voice or text message and like the form submission actually happens in a pure conversation way but in an ad hoc conversation. So how would I start uh prompting about this? Um like I said I always work backwards from the interface. So, I would probably start describing to Vzero, well, I want a conversational chat app, but it's for designing forms. The goal is that the user can talk in natural language, and then as they're typing and submitting, they're seeing on the right hand side what their form is going to look like. Uh, it should use LLMs to parse the input. Uh, and I'll get something out, right? Uh it may take me maybe like one or two more prompts to get it to look what I like I want and to make it work well and then when I have something I start playing with it and I can start seeing if it feels right. The other uh entry point of this can be imagine the ideal imagine if you have a vision for like the ideal submission UI. So one thing that I'm a really big fan of and you're seeing that in action with Vzero is hyperlinks. So imagine put yourself in the shoes of somebody that receives your really cool hyperlink of your form. So it's like super cool form.com slash and the and the and the title of the form. And then imagine what interface do you want them to see? And so it could be actually something like very interactive. It could be something was like uh I just have a few questions and maybe has a little character or maybe it's like very sober and it says like um you know complete this questionnaire to get X and it maybe it looks like Chad GBT where like you're just going to uh maybe it looks like a chat interface and so maybe I'll start prompting vis like build me a chat interface for a product that is like Google forms but way more simple. Uh probably AI already knows about type form. So like it you can tell it it's somewhat inspired by type form. Um and the goal is that the AI will ask me a bunch of questions in order to meet this data structure that the creator is after. Because I think what's really cool about dynamic conversational interface is that you you don't want to um let the user complete the chat until you got what you wanted. you got the first name, the last name, um the uh street, whatever, like all of those things would happen conversationally. I also would explore, you know, if I'm asking for an address, like what is the right input for uh asking for an address? So, it's like more of a Google Maps thing. At some point, I will say maybe the the um the the screen splits into two. So imagine if like when you're asking for a location because now we have all the all the space in the world we split the screen into two and on the right hand side we show the map and the left hand side we show the input. So yeah I may this is kind of an encouragement for people to think about okay forms are a big deal and there's going to be something new that uses AI and turns it upside down. By the way, what what what you just said at the end is potentially a good prompt for, you know, chat GPT, >> which is like, hey, I'm trying to create the, you know, a conversational AI Google forms killer. >> I need help imagining what an interface which might, you know, be super clean, super fast, super beautiful to use that's different than anything that's out there. give me three or four ideas and sometimes that could become the >> y >> the fodder for what you end up putting in v 0ero. >> Yep. I was gonna also say if you're more comfortable with u engineering what what vzero is going to use under the hood is this AI SDK that we created. I mentioned it. It's like the React for AI and we have a lot of really cool templates for it so that you can get started with something that's already been built. Um, so I'm going to show you. I think it's uh chat sdk.dev. So this interface right here, if you go to try it out, you're going to see this is basically an open- source chat GBT. I call this open- source chat GBT for enterprise. And the the main idea behind this is it can basically you can mold it into whatever you want it to be. So I'm going to ask it a question first. and say hi there. So it's using Grog vision models. It's using the ISDK obviously. So you can bring whatever model. Something really cool about this is we are big fans of this concept what we call generative UI. I'm going to ask what is the weather in San Francisco? Notice that it's responding with a UI component. I believe the future of this AI conversational interface is going to be this intertwining of chat and rich UI components. But perhaps my favorite thing about this demo that is pretty wild is let's ask you to write an essay about Silicon Valley. Look at what's going to happen when it calls it detects and calls the tool for writing. It splits the UI into two. We also use this pattern in Vzero itself and this is all open source. So imagine this concept that I just showed you, but for that conversational interface that we're just talking about where when I get the next question, I might actually get a much richer interface for answering that question. Maybe this is a really cool interviewing UI. Maybe this is a really cool aptitude test UI. Maybe this is the future of how you give students a really cool interface for a test. It's like, hey, I'm I'm your digital teacher. Like, let's let's evaluate your skill in math. But, you know, when you're teaching kids in education and AI, especially for children, is something that I'm I'm really passionate about. I've been thinking a lot about recently. Imagine if like one of the uh steps in the test needs a like little virtual game for for testing math and addition. And so, this is the beautiful thing about Vzero is like all of those things that I just talked about. We have examples of games. We have examples of like all kinds of of uh of UIs like this one. So I I do think the possibilities are kind of endless here. >> I want I want you to do one more idea and I just want to talk about the template stuff. So what I think one good idea for people is to go through the templates and be like okay this is you know this is a really cool idea but if I focused it on this niche >> yes >> then I think like if this for education or this for K through 12 or this for fintech or this for whatever >> and you know I think that a lot of people are just creating their own stuff when they could just be seeing what other people have done and just kind of duplicating it and focusing on a niche. >> Yeah. There's also uh OSS vibe coding platform. I'm extremely proud of this one. The team really cooked. Um again, this is a little bit more advanced. >> Yeah. >> But we basically open sourced Vzero if you think about it. So, um we have a bunch of models here. Uh, and you can say build me a little to-do list app. Okay, I have to sign it. You can you can do it in uh um at your home. But u what you're going to see is that when you start creating this, we're going to write an application here on the right hand side of the screen. We're going to create a sandbox for every creation. This is basically like open source replet if you will. Uh another really cool starting point from from the Verscell template marketplace. And again, these two are a little bit more advanced. If you are not that comfortable with coding yet, I would start with the Vzero community templates. But you mentioned going back to some ideas. So maybe I'll show you some of the ones from the most recent ideas thread. >> Yep. >> Okay. So, oh wow, speaking of vibe coding, um this one the inspiration for this, so it's a notion style document tool where every block can be vibe coded. For instance, if you need a chart, it's just a matter of adding a block backed by a prompt. These blocks could live could be live reactive and revalidated. No. So this one came uh this one is like taking this uh element further and realizing that you probably instead of wanting to like write everything you want this to be like promptable blocks. >> Yeah. >> Could be interesting for like data viz tools. Uh you mentioned like in terms of like niches, it could be a really cool way of um creating like very interactive essays. Um the idea there was why are we writing everything from scratch, you know, and why are we limited to the five or six types of blocks that the that the document tools have invented and decided for us if we now have AI? Uh, I might decide to like here I want um, you know, uh, a really like right here I want like a mini game or I want a um, uh, very very cool chart or you know you know another inspiration for for database that I think is going to be big is have you ever seen those videos that show the growth growth of a thing when another thing was was big? It's like the top one is like re it's like a wide rectangle and then it walks you through the years 2020 2021 and then you see all of the players reshuffle and advance and whatever. >> The best data visualizations on the planet are not rigid. They're not part of like the line chart the the pie chart etc. They might have elements of navigation etc. episodes. I was this is a big idea like I was trying to think like what is the future of documents with with AI? Um this one again like I feel like it's underrated like this is like AI camera vibes >> because um the I think the what sorry >> can can you read can you read the idea? >> Yeah the LLM vibes raider periodically ask AIS for opinions and rankings. What's the best burger in SF? Who's the best candidate? data visualization could look Google trends e uh use ISR I mentioned like a nerd thing of like you don't want to like query the AI on demand you want like a really good caching system and so there is a technology that has called ISR that's really good for this especially for hight traffic websites this tool can help the world become more aware of biases in AIs be the wire cutter for everything entertain inform businesses on how they're falling in or out of favor The idea is that this is kind of like a content virality idea and it's a good way to like zing the AI model vendors like everyone loves to expose biases in AI and like uh this there's a thing that had gone really viral during the last US election uh when you would ask it about Trump and different models would create different things and so there's almost like a polyarket kit but of AI responses thing. Uh it's almost like a free content generation engine that I think is going to interest people. What does ChachiBT think is the best burger in SF? A lot of this I think in order to nail this idea you have to find um how do you like how do you visualize those questions and the question selection so that it is it sparks people's interest and then ride news cycles so that when something interesting happens in the world you're able to like go to this site and find out like what the AI think or whatever. I also think that the timeline is also super cool. You can almost be like an archive.org or but for what LLMs have been steered to thinking >> if you can discover interesting patterns over time that can be huge like you ask you know Claude or Grock or whatever like who is the smartest person in the world and like you see it change like in 2020 was this in 2021 was this in 2022 was this or I I think I don't know exactly what again like there's a lot here but I think there is there is uh there's something that could has the potential for virality. >> Give give me one more idea. >> All right, this one I actually think I might build at some point because I I need it like there is there is asking an LLM. So, okay. So, the the prompt or or idea is deepest research emphasis on EST. I noticed that when I really need to study a topic in depth, I don't want to bank on the viewpoint of a single LM. Many times I fire up Chubby Grock and Replexity and Claude in a bunch of tabs. I would love a tool that uses all the available intelligence on the internet to produce the best possible report. Key tell me how the experts aka AIS differed, especially if they have contradicting facts, figures, or conclusions. So, have you heard of this being done before? No, but I'm obsessed with the name Deepest Research, by the way. >> Yeah, take it. >> Yeah. >> Um, so the idea >> I'm going to I was just seeing if Deepest Research.ai is available. It's $30,000, which honestly isn't crazy, but >> it could also be deepest.ai. >> I'm Would you say deepest.ai? >> I was thinking that. Yeah, cuz I also think people underestimate how important it is that you build something that is so simple and effective that you return to it by typing the URL because like maybe you had have an instance where you got an exposure through it on X you went you click the link maybe you didn't have quite the use case for it at that time but then you're going to be in a conversation or something and you're going to say like oh I needed I need to do the deepest research here and you need to be able to recall that URL and then type it into your mobile device. And this is why I was insisting on like the AI camera being successful because it was mobile friendly. And um and so you need to be able to like get back to the URL quickly. So I think short here might pay dividends. >> I'm going to buy the domain deepestressearch.net net and which is kind of like old school '9s vibe because that'll be the >> I do like a net. >> The net is under I actually think is criminally underrated and I'm going to give it a you know if you want to compete with GMO cuz he he's going to do this in the future. He's >> well keep in mind that my the way that I execute on this is like I open source things so like you might actually take benefit from it but you you should race me to it for sure. >> Race race race GMO. I'm going to uh for people I I'll just pick a random comment and and I'll give it to I'll gift it to someone. Um and let's see who builds it. >> Okay. Yeah. And um to give you some more context on this one, I think the people that select into this kind of thing are going to be highly highly highly qualified buyers. I think >> you don't do deepest research of like you know what kind of banana like grows in the Mediterranean whatever like >> none but it's going to be for people that are doing financial stuff that are doing competitive research that are like maybe they're like really stuck on a bug and like they need like every angle explored and whatever. Um, you might want to have some prompt presets like uh select the level of the kind of analysis that you want to do and and the prompts are would be like kind of like your secret sauce like maybe do like um uh analyze critically um find edge cases. Um uh tell me about public opinion. So there might be by by putting thisuh tool in front of users, you might get into like some really cool like what kind of research do you want to do? Uh and and again like you know you know what's really interesting about the world you can argue that chachi will continue to get super sophisticated and will eat every startup and whatever but what I find is that some products are so important or some capabilities are so important that they always deserve their unique entry point their unique URL their unique interface dedicated to that problem and you might actually out compete the giant in things like this much like what I think Chad GBT is doing to Google because what Chad GBT is doing to Google is that I don't think to go to Google to ask this long like long form questions with prompts and I want to engage in a chat. So it's so hard for Google to compete with Chad GBT because the best they can do is do that AI overview thing, right? But pay attention to what they called their chibbdt AI mode. You have to go into a mode. >> You have to go to a quote unquote a different product in order to compete with chbd. And so my argument is you can do that to chubd itself >> because when I go to chbett in order to do deep research I have to get into a mode and they're trying their best to route and whatever but when I get into that mode I might want all of these new capabilities. say I maybe there's buttons, maybe there's levels of depth of research. It's like a pro tool for deep research. >> Mhm. Damn, I want to do this idea. I'm like, I don't want to give away this domain to someone, but we'll we'll give it away. We'll give it away. All right. I I I think we're out of time. I I I unfort uh uh Yeah, it it's uh there's a lot to do with this. >> Sadly, we're out of time. One thing I I my biggest takeaway from from just talking to you is it really is like the limit is your ideas, you know, coming up with good ideas. The tools are out there. Uh this fires me up. Gee, thanks for coming on. I'll include >> uh some of the links um in, you know, like the templates and and all that stuff in the show notes. I'll include where to find G on X. Anything else you want to leave people with? >> No. Uh, if you do build any of this, just ping me on X. I'd love to take a look and, uh, maybe give you feedback. >> I appreciate you, man. I'll see you next time.
Guillermo Rauch, CEO of Vercel and creator of Next.js, reveals exactly how he uses V0 to build products, pitch ideas, and ship features at startup speed. In this episode, he opens his personal V0 workflow, walks through the creation of his viral AI camera app (built in one afternoon), and shares a vault of free startup ideas you can build today, including conversational forms, AI opinion tracking, and multi-model research tools. This is a rare look inside how one of the most successful founders thinks about taste, execution, and turning ideas into reality. *Timestamps* 00:00 – Intro 02:01 – Inside Guillermo's V0 Workflow 10:56 – Startup Idea 1: The AI camera App 19:33 – Advice for building taste and generating ideas 22:56 – Visualizing products in your head before prompting 28:21 – Startup Idea 2: AI Forms 37:34 – v0’s AI SDK 41:55 – Startup Idea 3: Notion-style document tool with promptable blocks 43:53 – Startup Idea 4: LLM Vibes Radar 46:26 – Startup Idea 5: Deepest research *Key Points* * Guillermo uses V0 to prototype, pitch, and refine products—often building functional demos in 15-30 minutes * The viral AI camera app was built during a lunch break as proof that Nano Banana is a "GPT-4 moment for image models" * Forms are underrated primitives of the internet and ripe for AI disruption through conversational interfaces * Always work backwards from the ideal interface, not from technical constraints * Fewer pixels are always better—delete until only the essential remains * Dedicated tools with their own URL and interface can outcompete "modes" in larger products Numbered Section Summaries 1. **Inside the V0 Workspace: How Guillermo Ships** Guillermo opens his personal V0 workspace to show exactly how he uses the tool daily. He creates complex data visualizations to explain infrastructure concepts to customers, redesigns blog components to pitch ideas to his team, and prototypes landing pages during Waymo rides. The key insight: showing product beats making decks. He demonstrates how he can move from idea to high-fidelity demo in minutes, enabling faster team alignment and customer conversations. 2. **The AI Camera Origin Story** Frustrated by his relative's terrible moon photos and his own iPhone's declining camera quality, Guillermo had an insight: cameras will become inputs, not outputs, because every photo will eventually pass through an AI model. He pitched the idea internally, got initial skepticism, but pushed through. During a Nano Banana launch, he worked with his team to build the full app in an afternoon—complete with Instagram-inspired filters. The app went viral and became his go-to demo for enterprise pitches. 3. **The Value of Ideas in the AI Age** Guillermo argues that in the age of AI, the value of ideas has become "pretty freaking significant." He shares his process of accumulating exposure hours to products, observing how people use tools in the real world, and constantly rethinking assumptions. The key is being able to visualize things clearly in your head and explain them well in English. He emphasizes that most ideas start as bad ideas, but building a filter for what might work is part of the process. 4. **The Free Ideas Vault: Forms, Research, and More** Guillermo walks through his viral free ideas threads, focusing on three big opportunities. First: AI-native forms that use conversation for both creation and submission. Second: the "LLM Vibes Radar" that tracks how AI opinions and rankings change over time, exposing biases and riding news cycles. Third: "deepest research"—a tool that queries every available AI to produce comprehensive reports and highlights where models disagree. Each idea targets an underrated primitive of the internet. Links & Resources * V0 — https://v0.app/ * V0 Community Templates — https://v0.app/templates * AI Camera Demo — https://v0bananacam.vercel.app/ * Vercel AI SDK — https://ai-sdk.dev/ * AI Gateway — https://vercel.com/ai * Vercel Template Marketplace — https://vercel.com/templates * Next.js — https://nextjs.org/ The #1 tool to find startup ideas/trends - https://www.ideabrowser.com/ LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND GUILLERMO ON SOCIAL v0: https://v0.app/ X/Twitter: https://x.com/rauchg