Ok? So now I am telling you about a direct campaign, that is, a complete campaign. Now we will understand how a complete campaign is made by combining all the things that we have understood till now. Ok ? So understand carefully. Sir sir there is no reporting. What do we do next? First of all, you guys will write Google Ads Pay.com and after coming here, you have to follow the same process, Start Now and after clicking on Start Now, we will click on any one of the ad accounts that you have created. We'll take this one for now. Ok? And from here I'll show you how to create a campaign from scratch. So keep understanding carefully. First of all you have to go to the create option. The option you get here, as soon as you click from here, three options come to you. Converge actions, assets, campaigns. We are currently building the campaign. So we will go towards the campaign. Ok? I am skipping this one. From here I got objectives as to what kind of campaign I have to make, what I have to do , where I have to run it, what I have to show. So the first objective you will get is Sales, Leads, Website Traffic, App Promotion, YouTube Engagement which was earlier considered as Awareness and Consideration. Local store visits and promotions, create a campaign without a goal guidance. So, we already understand that if I want to generate sales through my website, through my application or through my store , then I choose Sales Campaign. If I want to collect customer data then I choose Lead Campaign. If you want traffic on your website, we have website traffic for that. To promote the application, there are different Google platforms, partner platforms, and if you want to promote it on Play Store, then this app promotion app is to increase engagement on YouTube. If you want to promote your business and create awareness, then we select the YouTube Reach Views and Engagement option. If you want to increase visits to your local store and do promotion, then this one is for that. If you are not able to identify any of these meanings that which one is best suitable for your business and which will be the exact objective for your business. So you are left with one last option: create a campaign without a goal guidance. What will happen here is that you do not tell anything about what I have to do, what is my objective or you do not tell Google. You just tell him. As I select from here, the selected campaign types will appear in front of me. What do you tell Google about how your ad should appear? So you tell that thing here. So what we're starting with is we're going to start with search campaigns because PMA we understand that Pax is a combination of search ads as well as demand zen display and video. So this is its combo. So right now, instead of understanding this, we will understand its parts so that we can understand it automatically. So we'll go to search campaigns. After clicking on Search Campaign, it is said here that Use this convert goal for campaign performance optimization. Converge goals labeled as a go default will be using data from all your campaigns to improve your bud strategy and campaign performance. Here you have to tell a goal that if you take any one of these options, for example, we take engagement so that the performance optimization of your campaign can be correct. Ok? So we're going to select the engagement goal from here and continue. After continuing, what is he saying here? Select the result which you want to get from this campaign. You have two objectives. Suppose if you run an advertisement for any business or any institution, then you can generate leads for it in two ways. We have to select either or both of these very wisely. If I select website visit then for this I must have things ready in the back end first. What things mean in the back end is that you have to have the landing page proper. You must have a proper website. If you have a website without landing page and user, that too its UI which is user interface and UX which is user experience, if both the things are correct then you can go towards the website. Otherwise, if your work can be done through a call then well and good. You select the call and take it. Ok? So right now I'll select the call. And okay, so I have just entered this number of anyone randomly and I will continue it, from here in the campaign name we enter our campaign in the same way as told, enter it as per your convenience, I enter it as per the date, I find this a little easier because this tells me the campaign that when I created the campaign and which campaign it is, brother, this is my method. We continue from here. Now it will tell you to create a new campaign and finish saving the draft which will be your already drafted one because what happens in Google Ads? You do n't get draft campaigns quickly. So you get it here. If you select one of these, you will return to the drafted campaign that you left incomplete. So right now we will not select these and will start afresh. I have already told you all these things after starting anew. What budding means is that whatever you want to cost bear is your focus. Like what is my focus? The focus is on conversions. If I turn this on, convert value, click impression share, then what is it recommending right now is that you convert as much as possible, convert your action and your website, app and store that you define. Now what do I care about my conversion? It's my call. Ok? So Converge is showing this through the website here. So I do n't want this one. Secondly, if I take the conversion value, what does it show here? See conversion value is the value that you associate with actions taken on your web page. Like I selected the conversion value that if someone clicks on my website then I should have a call connected on clicking. So that will be considered as one of my conversion values. But for now, I will try to focus as much as possible on clicks. The more clicks I get, the more chances I have of increasing my calls. So what am I doing here? Here I will just select the clicks option. Set a maximum cost per bit limit. We already understand what this means ? How much amount can you pay to buy a single click? How much capacity does your pocket allow? So accordingly we set the amount here. We repeat the same thing. Customer acquisition means you can also place a separate bid to capture new customers. But when will this happen? Tell me please. I told you in the last class. When is customer acquisition possible ? Shubham, what does customer acquisition mean here ? It is also written here that brother, only bud for new customers, when you have a new customer right now but the ad itself is new then the customer is neither new nor old. There is nothing right now. So even if I select this, I will get an error like this that this campaign will not run here to fix this campaign. You can either include an audience segment with at least 1000 active members in at least one network and turn off this setting until you have added an eligible audience segment. Unless you have a customer base and you start attracting new customers, it means that all your customers are new at that time. Unless you have some raw data, there is no back data. So in this case we will not use it. Let's do next. After doing next I told you what networks mean? Google recommends that if you are creating your own ad, then along with the search network, you should also take your partner network. Like Google Display Network. But what problem will this cause ? My focus is solely on search campaigns to generate my leads. I want to do that only with the help of search campaign. And that is my objective, so I have written the content accordingly. But if you also select the display network, then you will have access to different websites just like we click randomly. In this way, clicks start coming to you from different websites. Sometimes it happens that you have a lot of raw clicks, meaning waste clicks and fake clicks. Then you are not able to work further. This means that you will have so many fake clicks due to the display network that the search one will not be able to work. So that's why we turn it off. We'll just go with whatever Google search partner I need. Location Targeting I told you guys three ways how will you target urban? How will you target the ruler? If by chance you are forgetting, then if you have already recorded the lecture, then watch it. For now, I am targeting only Delhi here. And this includes. Ok? So, this is my location here. After this we have already understood the location options also. We will use the recommended settings for People Presence and Interest and Presence Only. There is no language barrier here, otherwise I would set it to all languages. Because whatever way people speak in Delhi, whatever language they use, it is understandable to me. If there is no connectivity between e-political arts and European political arts, then there is no connectivity. For this we leave it. Audience Segment: Last time also we understood what kind of things I have to keep in mind when I am making an advertisement. To which category of people can I show my advertisement? Ok? Now first of all you will not understand from here. Ok? These are recent ideas which we have already selected. He is showing all these ideas here. Something like this. Ok? So, we'll go straight to browse. From here you can clarify some things. Who are you? First of all you decide which people you want to target. Who are the people you want to target? So you can do targeting on the basis of these segmentations. Like parental status, marital status, education, own home ownership, employment. So I can target on the basis of education. I will target current college students. And secondly, below this is the highest level of education entertainment. So who can do digital marketing? So who can do it, friend? I targeted high school graduates, bachelors, and advanced degree graduates because only they can do all three. If I open employment then there is nothing of my interest here. It has nothing to do with homeownership. Anyone can do a digital marketing course. Ok? Parental status does not matter. Marital status does not matter. Education does matter. We have already targeted him. In the same way, you target the rest of the people like interest. If we look at the interest here, then we can target those who are interested in technology because we do tech based things like social media enthusiasts, mobile enthusiasts. Ok? Technofles. So all these things will come into technology. I will target them. The target was reached. Let's come back. What are they actively researching and planning? I mean, what are those people researching? What research are you doing ? So I can target them on that basis also. For example, if the person who is searching for education opens the tab of education, education resources, education resources, education secondary foreign language study, open online courses, this also comes in our IT YT. For example, if I hover over this here, I get to know that the top related audience segments are IT and Technical Jobs, Test Preparation, Tutoring, Computer Education, so our computer education comes under Computer Education only. So we will target this. Ok? And from here I closed this also. Also the one in research planning. Come forward. How they are interconnected with your business. By coming here you can create your own segment that what did we do here? By coming here you target your new audience in a way. When customer list. You can directly upload the old list that you have here. You have lead forms. You can tap on the old lead forms People Who Have Submitted Your Lead Form. YouTube Users People who have interacted with your YouTube channel and videos. I mean, what will happen here? If you have customer data, it will analyze all those things and start showing your advertisements again to those people who have not converted. Those people who filled your lead form but could not convert later, then those people who do not convert get to see your advertisement. Those people who are connected with you on YouTube, that is, your subscribers, your viewership, will be shown your advertisement and it will be shown to the people related to them. Then there is Google Analytics which is a four segment meaning Google Analytics has become a separate part. This is basically when we do SEO etc., when we wait up the entire setup, so let us understand this one for now. Ok? Here you just click, continue , it will start asking for data from you. What is a data source? Where is the data located ? You can select from here. If you want to upload it manually, then upload it manually. Ok? is it done. Let's close this. So, we don't have anything like that right now. Old data because our business is new, so we will not target it. Now let's go down to More Settings and keep the ad rotations in Best Performance. Do n't change this. Do not optimize. Don't do this. You should keep it in the optimization preferred best performing ad only. We will scroll from when to when to start that. When should the ad schedule run during the day? So you can mention the date and time here. From when to when ? For example, suppose your business is about morning calls, anyway I will run the ad for the whole day in the call section, but from when to when will I run it, brother, from 13:00, I mean not 13, let's do it from 10:00 in the morning, from 10:00 in the morning to 6:30 in the evening, okay, because it happens that many times people will see the ad and click on the call even at night, so the call will keep happening randomly. If it does n't ring, it means no one will be able to pick it up. So this should not happen. For this reason, I put it on my art schedule here that if any person sees my advertisement between this time and this time, then it should be visible and if the call also gets connected then it happens because my basic goal is to make calls. So I selected the timing here. Let's open the Campaign URL option. Yes Shivam. Tell me Shivam Sir, do you have any doubt? I was saying that the time you have mentioned will run from so much to so much, is it the time for one day or will it run at the same time daily? Yes, for how many days you will add your budget and it will be for daily, by chance, do you want to keep any exception in this or not, friend, there comes a day in which on Saturday, Monday or Monday, Tuesday, you want to show your ad for a longer time or want to show it for the whole day from morning till evening, then you get those options here. Like what happens on Saturday Saturday? At night, people go out for work and outings more. Isn't it? Most people go away on weekends. So at that time your call ad may get affected. Meaning I am just giving a situation. It is not necessary that this will happen. I am just giving a situation. On Sundays you feel that students are free. He stays at his home that day. Mobile scrolling, internet serving. So on that day you run the ad the whole day. So it is in your hands. Sir, please tell me about ad ad rotation. What does ad rotation mean? See. Show ads that are expected to get more clicks and conversions. Recommended for most advertisers. My advertisement should be shown repeatedly at such places where I have maximum chances of getting clicks. So this is what add rotation means. If you select 'Do not optimize' then rotate ads will definitely keep rotating. He will not stay at one place. It happens that your advertisement is a particular keyword and your ad is shown on it. If people click on your ad there, then Google will understand that this particular ad is perfect for this keyword because when the user clicks on it, it will keep showing the same ad again and again. This is the rotation one, sorry, this one is optimized, optimized one is among the best performing ads. But what would it be if you did a Do Not? It will keep rotating. It will appear above every keyword you have targeted. It will keep appearing again and again. Whether it is getting clicks or not, it does not matter. It is not optimized. So that's why we keep this ad rotation optimized. Keep the best performing ads selected. And if you have selected old age then select it only once and after selecting old age then yes select it only once. And like I have to select a particular day, like I had to run the day the whole day. Yes, I have just told you. Click on Add here and select the day you want to select from here. Suppose you feel that you have to run it on Saturday and Sunday, then select Sunday, select Saturday separately, you will have to select Saturday separately and Sunday separately, yes if if you needed it because if you do not need it then all day is already selected, it has to run all day, seven days or from 10 to 6:30, but if you feel that on any day you need more advertisement, you feel that you can get more leads on Saturday, if you feel that on Sunday then you can select that particular day. Mention the timing here. Ok? So this thing happens. Now here is the Campaign URL option. This is a tracking template that Google uses to find out how many people clicked on your advertisement and reached your URL. Ok? So when we understand tracking, how tracking is done, targeting and retargeting, then this part will come to us now. We skip this. Will go to the next one. With Next gone, there's now AI Max. AI Max for Search Engine Campaigns Get the best AI powered performance on Google Search. Now there are two options here. Or you can optimize your campaign with AI Max and you will automatically get the customization of the text. You will have the final URL expanded. And if on any brand you want that my ad should not be visible here or you want that your ad should be visible on any particular brand. Like here I have taken n, first go to the new brand list and create a list name here and enter the brand name here, like I have taken nki, so here you can see nki nki fact store, if I select them then my particular ad will be visible on their website and wherever they have partners. Do you understand? So what happens here is that if you want to show any particular kind of ad, that my ad should definitely be visible on this website, then you can do it. He has no problem. But it should just be the brand. Like now there is skaresult.com. If I want to display my advertisement on this website, I can do so. Well, this website has started now. Earlier it had stopped in the middle. Ok? So here also you can show your advertisement in these cases. So your particular ad is visible here, where has it gone now? If it was visible then let's refresh it once. It came as if the ad is also a treat. This ad is coming out here. If you go a little higher, you will see someone there too. What is this? Is this also an advertisement? No, this is a part of the website. Let's refresh one more time. When we win the World Cup, not just our team but the entire country. Okay, so in this way, if you want that your advertisement should be visible, then you can search any brand as per your choice by coming here and if by chance you want that my ad should not be visible on this brand, you do not want your advertisement to be shown on any particular brand, then you can select it by going to brand exclusion. The advantage of this is that suppose if a child searches or you want that my ad should appear on Sarkari Result because Sarkari Result is such a website on which mostly students come and the same student comes many times a day when he has to prepare for exams etc. Many of those students are exploring other things and want to learn. So from here you can check your result if you want. So you can target according to the brand. But there are some websites where you do not want your advertisement to be visible there. So you have that option as well. We mostly use this when there is a conflict. Conflict means that you work on a digital marketing website and the ad in front is also visible on your digital marketing website. So to avoid those conflicts you do these things. Ok? So we don't need it right now. So we will go straight ahead. He is asking me here. Now look this AI one it's still running that get help creating your ad. All you have to do is enter the URL of your website. https colon and let's take this now. What will Dot do now ? It will pick up all the keywords from the URL you have mentioned. The description will pick up from here only. It will pick up everything from your URL. And as soon as you tap on Generate, after tapping on Generate, neither you need to create a headline , nor you need to enter keywords, nor you need to prepare any kind of description. All the things will be ready for you automatically. Just as it is loading, look, these site links have been created automatically here. It is still being generated. Let it be. All my keywords came out. Now just what do I have to do? Within these keywords I have to do my exact match, phrase match, broad match and all these things. Ok ? The keywords on which I want my advertisement to appear. Like Digital Marketing Course Near Me. So I'm definitely going to put this inside square brackets. Because these are the keywords on which most people visit the most. I will put the Digital Marketing Best Digital Marketing Course inside the phrase match with inverted commas. Digital Marketing Training I would keep both of these a little broad. Best Online Digital Marketing Course. I will also put this inside the inverted comma i.e. phrase match. Online Digital Marketing Course, Learn Digital Marketing, Learn Digital Marketing, Learn Digital Marketing. Ok? So, these two-three main keywords, like digital marketing program, I will also put this inside square brackets because this is where the traffic comes to you. Learn Digital Marketing with Google. I don't need this because Google provides it for free right now. So we can take digital marketing Google digital marketing. Plus, whatever else the user searches, I feel that yes brother, this advertisement can be useful for me. So there are SEO courses. So I will put this inside the phrase match so that my keyword does not run away here and there. What else could it be? And what happens is that if a user searches for Best Digital Marketing Institute, then here I will also place my advertisement within the phrase match so that my advertisement remains visible. Well, as you keep filling all these things here, like I have entered the keywords. If you want to update it then you can mention it above. If you need any different keywords then you can take them. Ok? So if I view many things from here, then look, these are all the keywords that Google is telling me that you can use. Social media marketing course, online marketing course with certificate, digital marketing, train training online all these. These are all the keywords that Google is telling me that you can use. I already have the digital marketing course. What is it? Digital marketing courses are courses. There is no course. Yes Shivam, tell me. Sir, once you have entered the keywords, you have put so many keywords, you have put brackets etc., telling the reason for this means what will be the benefit of this, friend I have already told you this, first you tell me, now friend you have created a problem, I have already told you this, you are forgetting all the things, sir I know all this broad match but I am asking how it works, yes I will tell you, please tell me what will be the marking of these keywords ? These brackets that I'm using are square brackets, inverted commas. I have left one keyword open. Please tell me the marking of these ones. What will you say to the first one? Bracket you in which? Which keywords do you use square brackets for? Race match. Good. And what is it used for? Broad Match Broad Match and what is it used for? Exact Match Exact Match All of them are wrong. This one, when you use square bracket, it is used for our exact match. The one with inverted commas is used to match our phrase. And these keywords that we leave open, all of them are our broad matches. In which it happens that if any user searches this type of keyword then my advertisement can be seen if desired. We give this thing into the hands of Google that if someone searches this keyword then you can show my advertisement but this one is must and this phrase is match. If any phrase matches one of my particular keywords, then you can use it. Tell me friend, how will I understand this? I have already told you all these things here. Look, here it is with their examples, brother, if you want digital marketing course then this should be our exact match, so you will use it inside square brackets. Then if you want to match phrases, you'll use them in inverted commas. Like Digital Marketing Course Near Me, if any child picks this particular keyword and any of its phrases matches. Suppose he searched for just digital marketing or even digital marketing course, then the phrase is matching. What does phrase mean? Phrase means that these are your parts, this is matching, this is matching or this is the complete match, then that advertisement of yours should be shown, then there is this broad match in which you do not use anything of any kind, we do not have to put anything in it, see, nothing has to be put here, you just pick up any keyword normally, this broad match, any keyword and just mention it, if you make it more broad match then your ad can be seen outside your location also, if you keep it exact match then it will be seen within your location and the entire advertisement will keep moving in the area which people search. That's why I say, brother, you should practice. Without practice, I will tell you, but it will create problems in the future. Now like here is Digital Marketing Course Near Me. I'm using this inside Exact Match. How is the exact match? Because I have used it inside it ? Square brackets. Square brackets mean that you write this particular keyword here. You want to show your advertisement on this particular keyword. Ok? But because of these, your ad also runs expensive. Why? Because you must have checked the buds of these keywords. When we learned about Google Keyword Planner. Google Keyword Planner When we came here, we worked on Google Keyword Planner. How did you do it? I did Start Now. And where will you go after coming here ? On your Discover option. Let me select Add Account. What options do I have here? Go to Tools and then go to Planning and from there go to Keyword Planner. As soon as I clicked on Keyword Planner, two options appeared in front of me. Get Search Volume and Forecast Discover New Keywords. I go to Discover New Keywords and I searched for Digital Marketing Course here. This is my first keyword. We will mention the location you want here. For example, if we want New Delhi, you selected New Delhi and also included it. This started becoming our New Delhi area target. Save it, get the result. As soon as you check the GATE result, these will appear before you. Now, is there any digital marketing course near me ? Here it is. Digital Marketing Course Near Me and the keyword that will be the best, that is, if my advertisement appears on top, then how much money will I have to pay? Best Digital Marketing Course Near Me. Here it is. Approximately top of the range high range could be my ₹205 and mid range could be my ₹60. So if this much means it is quite costly because this keyword is such that if any normal child wants to learn it, he will first enter it in near. So because of this its cost is also very high. Minimum you will pay ₹60 and maximum you will pay ₹205 per click. This is the high range in which your advertisement will be placed. Look at this, top of page bid. High range shows the higher range of what advertisers have historically paid for a keyword. Top of page bid based on your location and search network settings. The average CPC of your keyword may vary. This is the CPC. Click on cost. With just one click, ₹200 will be deducted from your pocket and at least ₹60, you should analyse all these things because I cannot tell this here because what happens here is that every client's pocket is different, suppose if I have money in my pocket then I will show my advertisement on the keyword of 2000 and not 205 so that ₹2000 gets lost in one click. Ok? Is? So, accordingly, you have to identify at that time how much of the other person's budget we are utilizing and on the basis of that budget, you sort the keywords. Ok ? So here, if I take this keyword, then it means that on getting one click, I will definitely get a click worth ₹200 because it is a PPC campaign. But you will have to pay on clicking. The second one I have taken is Phrase Match. What will happen in the free match? Let's search it so that you don't have to write it any easier and it doesn't take much time. Exact Match Phrase Match Broad Match Keyword Examples Look, we already understand that keyword match type in advertising platforms like Google Ads, Amazon Ads dictates how closely a user search query must match your selected keyword for your ad to appear. It will match as per your input. Like broad keywords. What comes under broad keywords? Tennis Snickers. Cheap Snickers match queries that will be similar to this. Cheap Snickers By Tennis Shoes White Basketball Trainers. So you see, this keyword has completely changed. But this is tennis. Basketball Sorry is a basketball trainer. So it's going to go into this match because what is it? This is also a sport and this is also a sport. This is a broad match. Your ad starts running here and there. Then come the phrase matches. Tennis Snickers. Comfortable Tennis Sneakers Best Tennis Sneakers for Sale. There are no unnecessary keywords in it. You put on a tennis sneaker and if someone else puts on a comfortable tennis sneaker from here, then see, your phrase matches. There's tennis sneakers here as well as tennis sneakers here as well. Ok? Second look at the best tennis sneakers. Tennis sneakers are here and in your fridge too. So, it matched. So, these are examples of phrase match. In Exact Match when you go to Tennis Snickers Tennis Snickers, Tennis Snickers the first one just has the S increased. S in one reduced and Snickers tennis. It works exactly like this. Not a single one will go out of this in any way. Let's take a snap of it. I will show it here. What if I took this tennis sneaker in a broad match? Cheap Snickers Buy Tennis Shoes White Basketball Trainers Sports Category Ad Running Around. Basketball and tennis are two very different games running around. This is the problem with broad keywords. Why do we need to use phrase match ? Our phrase match is tennis snickers. Any user searches for comfortable tennis sneakers. Best Tennis Sneakers For is related to my ad because I want to sell tennis sneakers, so obviously if someone writes best tennis sneakers then that will also come in my keyword. Now like I took a course in digital marketing and if I just put this phrase match phrase in maths. Now whatever the child searches, he can search for the best digital marketing course. Let me write it like this in short form. Even if they search for number one institute of digital marketing, there are chances of me appearing in it. Even if they search for a full-stack digital marketing course, my advertisement will be visible in it. Why? Because my phrase is matching. So how does this work? With the help of inverted commas. I put in the exact match. Digital Marketing Course Near Me. If any user within my location searches in this manner, then my advertisement should be visible to him first. Whether he searches for digital marketing course near me. Meaning if I have taken this keyword. This is targeted. In which? In brackets. So what will happen? If he searches for digital marketing course near me in my location, then he will definitely see my advertisement, even if he searches for course of digital marketing in reverse, then also my advertisement will be displayed as an exact match because mine is already there in it, if he searches for best digital marketing course near me, then also he will get to see my advertisement, so in this way you have to target it whenever you create an advertisement. Now as we come into this, here I have taken this one in exact match that if digital marketing course comes near me then my ad should be visible. Brother, I want to show you. I took a digital marketing course at Free Match. Now in this phrase match I have more SEO courses. Now if the child searches for best SEO course then my phrase is matching. If a child searches for Expert SEO Course then he is also matching in it. Diploma in SEO courses, that is also matching in it. So in every way I captured things from here. Another keyword that I will put in this is digital marketing phrase match. Because if any keyword is coming then the child will definitely add digital marketing in it. So if the phrase matches then my advertisement will be visible. Second I would put social media marketing. Ok? So you have to do targeting in this way. This will happen gradually with habit. But it will happen when you try to remember it. Ok? Come forward. Now Ad Group is coming here. Settings for AI Max AI Max has to tell you that brother my search term use search term matching for this ad group. These should be displayed according to the search terms that I have entered above, that is, my keywords. If you want to add any brand inclusion, you can add it here. Location of Interest: Where should you show your advertisement? You can put it here where you want to show it. For example, if I want to show it in Delhi, then I will definitely put Delhi in it so that AI can know where my advertisement should be shown. U R N Inclusion Yes Shivam Sir we had already added the location then why are we adding it again Sir it has to be added again because who is asking for the thing here, AI Max which we had turned on, the AI ​​setting which we had turned on, we have to tell that to AI, we had entered it earlier for the campaign, now we are telling AI that I want to show my ad in this location, so we will enter the same location which we entered earlier. Ok. Then what is URL inclusion in it ? Google AI Selects the Best Performing Landing Pages from Your Website to Use Only Certain Pages Create URL Rules to. I mean, what happens in it? You create multiple landing pages for similar courses. Like digital marketing. You have created four landing pages in digital marketing. Which has different layouts. To check which is the most user-friendly or best performing landing page ? So please mention all those URLs here. Mention it here in one line each. Like you mentioned here https colon slash digital marketing course dot slash put another one in front of this. Put the third one next to this one. Put the fourth one next to this one. You can insert it this way. Ok? And then add it again and save it so that it keeps sending multiple people to your pages. Keep showing things as per your wish. Now let's come to this, what we have been setting till now was this ad set. Now let us come to the ad level, create your ad. Now we are creating our ad. In the final URL, you mention the URL of your website here. Whatever website you want to take your user to, mention that URL here. Display path. What is the display path for? For example, suppose this is the URL of my website. is the URL of the landing page. So ugly. Now I will have to copy it and mention it here because the user will come with its help. How will Google be able to send? Will be able to send only from this URL. But such a long URL is not good. So what will I do with him? I will shorten it from here. Digitally or you can put it in the name of your business. DI DM Digital Marketing. Bus. Ok? So you can change things here as per your requirement. And if you put it here, then see, it will reflect here. Here comes DID. Here's Slash Digital Marketing. If you want, you can remove it also. There is no need to add it or you have to keep it. This is not necessary. Come down. Now here Google is already giving me three results, look here. I'm going to click on this for more ideas. Google asked me, brother, which headlines can you use? So first of all we will use this headline. Will use to boost your career. We will use the Learn Digital Marketing course. Will use digital marketing programs. Ok? And we also take experience, train and high quality training. And it became headlines. This became my headline. Apart from this, it is giving call to action phrases. Like Apply Online Today Register Today Apply Today. I will apply today. Promotion Faces Affordable Grade Service Best Affordable Tuition Rates In So if I go to any C More then Get Prices Affordable Prices Register for Free Affordable Affordable Get a Free Code we take it. If I want to add the phrase trust in it, then I will use the phrase experience teacher in it. I don't have any inventory work. Location Freeze Now Hiring Multiple Locations Location New You No, this is also of no use to me, so I selected the one which was useful for me and immediately after selecting it, I will save it, as soon as I save, you can see that all my headlines have been generated automatically here and they will appear in my ad in this manner, right now it is loading, Boost Your Career Get a Free Code, if I change this then it will change to 100% Placements Assistant Experience Teacher. So in this way it becomes successful and remains visible to every user. It depends on you, efforts are made to ensure that all the headlines you are making are attractive and engaging so that your keywords etc. are included in it, like in every keyword, that is, in every headline, you will definitely find one of my keywords. Digital marketing, digital marketing and below it too. I can add here also. You can add as many multiple headlines as you want. 121 is the maximum. You can take this much with you. Now when it comes to description, go to View Ideas here. So he will also prepare these descriptions and give them to you. You don't necessarily have to lift. Like free demo class 100% placement assistance. I can take this. Now You Can Become a Digital Marketing Specialist Without Leaving Your Job. We can take this. India's Most Advanced & Affordable Digital Marketing Training Institute in Delhi. We can take this also. Boost your career with Delhi Institute of Digital Marketing. We can take this. Save it and we have added this description. Description You have a limit of four. Now see how these will look. This description one, description two which is coming here, our description is inside this area which is what we call meta description, it is coming here. We took this. Apart from this, site links are already mine. Like About Us, Digital Marketing Course, Career Opportunity, Batch Image, Digital Marketing Course. What is this for ? Look here it is written A site link shows additional links in your advertisement that take people to a specific page of your website. If you are on a particular website, there are many users who want to know how many batches he teaches, they want to see the images of the batches, images of the institute. So like here there is batch image, it will automatically click on this URL and whatever URL is mentioned here will be there. Like this URL is mentioned here. Such buttons will automatically appear on top of this page. And as soon as he clicks on the ad, he will reach this URL. Ok? Ok? So these are your site links which you get to see in the format of buttons. If I come down here, the callouts come up. Add more business information. What happens in callouts? Like 24/7 and 100% placement, all these things, like here I write the location near you. I put this one in. Like here after the dot this is coming location near you. Or we leave it. We charge affordable fees. Affordable fee is okay? What else could happen? 40 plus modules. 40 plus modules. We took this. A Get Certified certifications from Google. What else can we take? This instead of gate this and what can we take and what can we take in this? Yes, we write about placement support or whatever our specialty is. Lifetime access is fine, so it will keep appearing here in this way, like affordable fees will keep appearing here with a dot after the dot, you can also add recommendations, yes, meaning you can add whatever you feel is right, you can just mention any additional thing here, like there are many things which we are not able to add, then you can come here and mention them in callouts, what happens is that more things are visible on your advertisement, so people perform, that is, they click on them, we got to know about the site links, what kind of site links these buttons which are coming here are our site links, whatever is coming after the dot, all these parts which are coming in the description, these are our callouts which are additional information of our business, in a way, okay, if you click on more asset type, then if you want to run a promotion, if you want to give any kind of offer, like here we can give 20% off or any such fee which is made in the tag in this way. You can give that here. Monetary discount has to be given, it has to be given percentage wise. All these things. Ok? So don't do this much right now. I have to give you the call button. The call is very important. So brother, we will give the call button here. India. Ok? So here you can see the call button in this manner in many advertisements today, by searching wherever you find all these things, then you mean recall those things that what is this, what is this, now you should know use account settings call from your ad call from your ad here we will keep call from ad, save it and this my call button is ready, the option which was coming in you, not the call one, put all those things, now see the call button will be visible in this manner, come back inside the ad there below. I do n't have to enter the price etc. Structure snippet right now. Now what's the matter with this snippet? See this also. Structured snippets gives you more space to highlight the nature and range of your products and services. You can even specify the date day of the week. If there is any kind of offer you want to include in it , then it is in your hands. Let me show you how it will come once. Amunities Course Course is our course. And what is our course? Like this one comes to us, what is its name? Callouts come as they come. These beans come in the same manner. But what is the difference? These come with commas. In Structure Snippids I put Learn from Expert. So it will come something like this. If you want to put any number etc. in the data structure, then you can put it in it. Here it is visible that any value etc. needs to be added and apart from this you can add all these creative writings. He is saying this because these are different things. Look what was here? Hey man, what's going on here? Creative Writing. You can put any of your best creative ideas into it. Meaning, put whatever creative line you have inside it. What is the other person saying here? Data Structure. You can mention any data here. Like 100% placement record or anything like that, then how does linear algebra come in linear algebra, number is number, it is written like this hashtag one number comes like this number hashtag one Delhi digital marketing digital marketing is written like this institute etc. so you can write that here and apart from this if by chance still any thing is left then put that also. If you don't want to put me in for now, I'll leave it like this. Understand the difference between your callouts because there is not much difference between the two. We add additional information to callouts and they appear in the description with a dot. Ok? Which are snippets. What is the difference between snippets? This also comes under your description. But the comma is placed inside it like this. It is separated by a comma. The dot here is their separation value. This is our one in the snippets below. What do you say? The comma is the separation value. Secondly, we understood one more thing, which one now ? There were callouts, there were snippets. And what understanding did I tell you? Tell. Slide Yes. How do I see site links? They will be visible in button format. This way there will be a round button. In the middle, your call now or whatever you have written will appear here. What is this for? To send the user to a specific page, if he wants to, like you created a sns site link of batch, then he will click on the batch. It will directly go to the batch pages. How many batches are ongoing, how many and what is going on, all that. So these are our site links. ok sir. If you want to install a lead form, you can do so. But if he is on call then you can leave the caller. If you want to connect any application, you can do that also. If you don't want it then leave it. Do it straight away. After doing this, this is the preview of my ad. Let's do the next one. As soon as you click next, you can see the budget here. Budget is not important, Google is recommending you to invest ₹1540. This is not right. You can spend a minimum of ₹100 within this. But then the results will also be seen accordingly. Like it is saying that your budget is lower than other advertiser budget which may affect performance, so here I will first take ₹800 instead of ₹1000 per day. Ok? You can also set the campaign total budget. Like it happens in Facebook. Similarly, if today is the 6th from this date. If you want to run an advertisement from 6th to 15th, then brother, I am giving you ₹15,000. Let it go. Now you do n't need to add every day. This amount will be added to you just once. Ok? Yes, but we follow an average daily budget. This is convenient for us, meaning for small businesses. So you can buy it per day whatever budget you want, be it ₹500, ₹600. After that test how many results are coming and how many are not coming. And as soon as you click next it will give you a preview. Get next. This preview gives whether there is any problem or issue somewhere. If there is something that you need to change or something like that, you can come here and check it. Ok? And after this, there is a button of publish directly in the corner. Click on it and your ad starts. This was the entire search campaign.